What is #GivingTuesday?
#GivingTuesday is a global day of giving. After the sales of Black Friday and Cyber Monday, #GivingTuesday is a time to celebrate and encourage activities that support charities and non profits. Whether it’s making a donation, volunteering time, helping a neighbour or spreading the word, #GivingTuesday is a movement for everyone who wants to give something back.
Whether you’re currently running a fundraising campaign or plan to start one, #GivingTuesday is the perfect way to boost your campaign and make the most of this global event.
I Already Have a Fundraising Campaign
If you already have a fundraising campaign started at this time of year—Great! Leverage #GivingTuesday this year by encouraging others to celebrate the spirit of giving. #GivingTuesday kicks off the holiday season of giving, and presents a great opportunity to reach out to new audiences of potential donors.
I Want to Start a Campaign for #GivingTuesday
You can set up your campaign in a few simple steps and be sure that the money raised by your efforts will be donated securely to the non-profit of your choice. Click here to search over 1.5 million registered charities and start raising money for the cause closest to your heart. Once you’ve got a cause to campaign, you’ll want to learn how to differentiate yourself from the rest of the campaigns. Read on to find out how to do this!
Here’s How to Stand Out from the Crowd on #GivingTuesday
1. Get Personal
Email your friends, family, colleagues, and generally every appropriate person you can think of about #GivingTuesday. Send them a personalized message and let them know what you’re up to, and how they can contribute. The time of year makes the ask much easier. Let them know that if they can’t afford to donate (given the expensive nature of the holiday season) how grateful you would be if they could share the campaign with their networks as well.
2. Put Your Social Shoes On
Go to town using the official hashtag #GivingTuesday to be connected to the giving community and get extra visibility for your campaign. Remember, it’s not enough to shout into the crowded room that is Twitter. Get in conversations with people and be sure to include the URL link to your fundraising campaign so people can take action right away.
Try using the official hashtag on other platforms like Facebook, Instagram, and even TikTok to get more eyes on your campaign!
3. Let’s Make Headlines!
#GivingTuesday has a lot of buzz, is seasonal, and a source for stories for news media. Leverage the newsworthiness of the event by reaching out to your local media (newspapers, online news, blogs and radio). Write a pitch about what you’re raising money for and how it’s an opportunity for people to join the #GivingTuesday movement. Campaigns that receive news coverage (both online or offline) raised 2 to 3 times more than campaigns that don’t. If this seems daunting, we can help you learn how to pitch your story to the media.
