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Inspire repeat giving with Microprojects™
Innovative, next-generation approach to crowdfunding for better fundraising results and recurring donation streams.
Personalized stories to build stronger, longer connections with your community.
Microprojects are repeating beneficiary-centric campaigns that share similar structure and have a high degree of personalization.
- They are designed to be launched more frequently to fill in the gaps of your annual revenue.
- A smaller goal helps donors feel the impact of their donation.
- Microprojects help you build a dedicated donor base that will eventually become your advocates.
- Your donors stay emotionally engaged and are more likely to give repeat donations and promote the great work your organization is doing.
Unique fundraising model designed for sustainable recurring donations and transparent impact communication
Why microprojects fundraising?
Better results and campaign efficiency
Innovative impact demonstration
Fast and repeatable campaign creation
Advanced performance tracking
$320,000+ raised. 68 campaigns.
Small team. Big impact.
About Nowzad: Often when brave men and women are serving in a war zone they find themselves rescuing one of the many stray dogs or cats that are struggling to survive there. These soldiers are not only a salvation for the animal; the dog or cat are often described as ‘lifelines’ to their soldier. When the soldier’s tour of duty comes to an end, it is unthinkable to leave their four legged comrade that they’ve bonded with, behind.
Unique Story
Nowzad creates a new microproject for each case and focuses on telling the unique story of a soldier and an animal
Track & Personalization
Donors track the specific story and get personalized updates about the impact of their donation.
Fast & Easy
Due to scalability and intuitive navigation of FundRazr, creating each campaign is fast and easy even with limited time and resources.
Are you ready?
Many types of causes can run their own microprojects. Think outside the box!
Does your cause fund lookalike projects or have beneficiaries? Are you ready to share their stories?
Can you break down your overall fundraising goal into smaller projects?
Do you have projects which you repeat multiple times, either annually or a few times a year?
Tips from our advisors
“If you are an organization which has multiple things going on at once, and some of your projects are currently smaller and don't get enough attention to thrive, make sure to input them into this format so all your donors can see all the areas where you carry out your work! Include volunteers into your fundraising team to help you get the best out of each project.”
ShannonVP of Campaign & Client Success
“Use microprojects to fundraise in similar cohorts. For example, if you are an organization that takes care of bunnies and pups, run a series of microprojects just for pups and the other one for bunnies to capture donor's interest. If you fundraise for projects in regions, split them into regional areas to showcase the breadth of the effort you are doing as an organization.”
DamanDigital fundraising and marketing advisor
