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Individual and Nonprofit Wishlists and Perks for Better Results

Crowdfunding perks and nonprofit wishlists are unique, impactful add-ons to maximize the value of a donation.

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arts fundraiser VMF

Perks

Crowdfunding perks can be a variety of items, physical or digital. You can give perks in the form of T-shirts, merchandize or something digital like recipes or posters – whatever you can offer your donor as a thank you or a token of gratitude.

Wishlists

Crowdfunding wishlist items for nonprofits and individual campaigns are intended to demonstrate the clear value of a donation. You can break your fundraising goal into tangible wishlist items and give your donors a choice of what they prefer to fund. They gave $50 but also fed a whole family in a shelter for a day.

Why perks and nonprofit wishlists?

  • Grab attention. Images of your perks or nonprofit wishlist items capture the donor’s attention. Right away, they feel connected to your story because they can see where their hard-earned dollars are going.
  • Maximize donations. Perks, wishes, products and tickets are offered as part of the donation flow, encouraging your donor to leave an extra amount on top of their donation.
  • Improve conversion. The conversion rate can also be increased by having the wishlist items displayed on the donation checkout screen.
Why FundRazr
perks crowdfunding

Perks Example

How Forest without Frontiers leveraged perks to amplify donor’s emotional response

Forests without Frontiers is a young nonprofit which plant trees for future generations around the world and protect the last ancient forests. Perks helped them to build a descriptive, clear impact message such as “Plant one tree”, “Plant one hundred trees” etc.

Due to COVID-19 crisis they went an extra mile and updated their campaign to communicate the value of the elderly people who take care of those trees they plant and asked for donations to support the main beneficiaries – elderly people who spend now most of their time in isolation with no possibility to get food or go out to plant more trees.

see Forest without Frontier's perks campaign

Nonprofit Wishlist Example

How Downtown Eastside Market used a wishlist to tell an emotional story with a positive impact.

DTES market’s campaign helps raise funds for the most acute needs that support the poorest neighbourhood in Vancouver. With FundRazr, they were able to raise $11,000 to buy washing stations, heaters and more.

DTES used wishlist items to ask for specific equipment needed to run the market and raise awareness about the conditions of the neighbourhood. Thanks to their smart use of Wishlist items, they successfully bought all the equipment needed for their market.

see the DTES Market's wishlist campaign
arts fundraiser VMF

Sponsorship Perks Example

How Vancouver Mural Festival used perks functionality to showcase their sponsors

Mural Festival found a creative and fun way to provide their donors with special gifts from their local sponsors, including partner companies like Herschel. They also used perks to collect sponsorships.

see Mural Festival's campaign sponsorship perks
Tips from fundraising advisors

“When assigning monetary value to a perk like a t-shirt or water bottle, make sure you are setting up the price higher than just its production costs and delivery fee. Your main goal is to raise funds for your cause, not sell the product. The perk should have a nominal value only - it could be double its original cost, or more.”

ShannonDigital fundraising advisor
Speak with an Advisor

“Use your perks on a limited basis to create a sense of urgency. You can also change your featured perk throughout your campaign, so each donor can choose the one that speaks to them for the same monetary value. This is also a great way to add new content to your campaign and keep things fresh!”

DamanDigital fundraising advisor
Speak with an Advisor

Frequently Asked Questions

How many perks or wishlists are optimal per campaign?

It is great to have maximum 6-8 items as too many choices confuse donors.

How do I pick the image for my perks and wishlists?

Make sure you follow sizing guidelines on FundRazr. It is also important to create images that reflect your ask. Keep the consistent mood across the whole page to preserve look and feel of the campaign.

How about restricted funds?

Make sure you check your local legislation to ensure that if you receive donations for a project which gets overfunded, you can still put the donations to good use.
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