Facebook Page

A Facebook Page will enhance your FundRazr’s success

Crowdfunding Advisors FundRazr News

post-type-avatar
Tips & Tricks

A Facebook Page will enhance your FundRazr’s success

Crowdfunding Advisors, FundRazr Team

Helping our community get to the next level of crowdfunding success ?

by Camara Cassin

If you want to have a successful fundraiser online one of the key ingredients is having a Facebook Page.  Not a group, not a profile, a Page for your cause.  It’s like having a mini website where people can connect with your cause, get regular updates, and see your FundRazr campaign.  A Facebook Page (from now on referred to as FB page) will be the hub of your entire online fundraising campaign.  FundRazr has tools to share with many other types of social media – however Facebook is still #1 in the world for social networking sites.

A FB page can be accessed by anyone.  It is public domain.  You can, however, block people from viewing it if you want.  Whereas most FB groups are by invitation and have a limited number of “members” a FB page can have unlimited “Likes”.  Having a page makes it easy for the people that are interested in your cause to find out more, and interact and connect.

How it works:

When you create a page it is important to include details such as filling out the Info and Description pages, you can also add other administrators under “manage permissions”.  You can do that at the top of your page.  Locate the drop down button on the upper right then click on “Edit”.

Now you should have a feel for what is going on!  Sharing pictures on your wall will automatically put them in your “highlight” bar above your wall. Be sure to allow people to comment on your wall.  If they can’t interact they are unlikely to visit repeatedly. Posting regular updates and photos about how things are going will help people to connect and visit your page more often to find out what is going on.  You can also post videos and questions.  The questions feature is a really good one to use to get people more involved with your cause.  You can ask anything you want, but people enjoy being heard and giving their feedback – no matter what the question is.

Next –  Go to your  FundRazr  management dashboard and click the “Publish to page” button.

Encourage people not only to donate – but to share the link.  Sharing is the biggest thing a supporter can do to help your cause.  They more people who see your cause = the more people who will see it that are willing to help.  While you are on the FundRazr Manage Dashboard be sure to “Add to tab” this will add your FundRazr to a tab that remains on your site.  You can change the name of the tab if you like by going into “Edit page, then click Apps, then select the FundRazr app and “edit Settings”.  You can then give the tab a custom name.

Let’s focus on promoting your cause and getting people to LIKE your page, interact with your page and Share your page! Once you have started your page, put in information, put up photos and loaded your FundRazr app you are set to go!  Now all you need are fans.  The best way to start getting fans is to invite your friends.  Share the page on your personal FB profile, and then send a message to some of your friends who have oodles of friends and ask them to help you promote your page by sharing your page with their friends.  Facebook is Social Media.  Facebook is Networking.  Utilize your network.  They will support you. Once you have your first 100 fans post a status update saying “We would just be so happy if we were able to reach 200 fans by the end of the day!  Please help us get 200 fans!  Share our page about (cause/person/etc) with your friends.” Ask for what you need.

Recap:

1) It is very important to have a Facebook PAGE for your cause.

2) Update your status regularly with what is going on and how things are going.  People want to know.

3) Utilize the FundRazr tools to add a tab and publish daily.

4) Take pictures and share them

5) Share, Share Share.  Your page, your FundRazr.  Ask others to share too.

6) Ask for what you need.

Did you enjoy this post?


Share it with your friends!

Related posts

Increasing your nonprofit’s engagement on social media can be tricky and, at times, time consuming, but it’s importance for your nonprofit’s online presence cannot be understated. Whether you are just ...
Nonprofits: 7 Best Practices For Distributing Your Content On Social Media
With the dominance of Facebook, Twitter, Instagram and YouTube in the world of crowdfunding, sites like LinkedIn may tend to get a bit overshadowed; but that shouldn’t mean, however, it ...
Nonprofits: 4 Tips for Getting the Most Out of Your LinkedIn Page
Today, it would seem that almost everyone is using Twitter. It’s a simple, and rapidly talked-about, social networking service. With everyone a ‘twitter’ about Twitter, does everyone know how to ...
7 Quick Twitter Tips To Market A Crowdfunding Campaign
You’ve started your FundRazr to raise money for your cause. Wonder what the next steps to success are? Spread the word, reach people and connect with them! The best way ...
7 Facebook Tips For A Successful Campaign
Every crowdfunding campaign needs to have a strong social media presence. FundRazr uses Facebook as its primary social media source. Your crowdfunding campaign should too. Whether it’s personal, a non-profit ...
10 Statistical Reasons Why Your Campaign Needs a Facebook Presence
You have read our tips for Facebook and Twitter; now, we are going to teach you how to pitch your stories to news media! Statistics suggest that campaigns that receive ...
PR 101: How to pitch your story to the media and why you should