Going viral isn’t about getting lucky, it is about putting the right strategy in place. Especially for nonprofits, where every view can turn into a new supporter or a donation, mastering platforms like TikTok can be a game-changer.
Let’s explore how your nonprofit can create content that not only goes viral but also drives your mission forward, inspired by incredible success stories like Lift The Children.
About Lift The Children
Lift The Children has been making waves, not just for their noble cause of supporting orphanages in Africa but for how they’ve captured the internet’s heart. Remember their video that recreated the 1987 NBA Eastern Conference Finals? With almost 150k views on YouTube in only 5 days and significant donations pouring in, they’ve shown us the power of viral content.
Now, it’s time to translate this success to the dynamic world of TikTok, where “TikTok for Good” campaigns are reshaping how we support and engage with causes we care about. Here’s how:
1. Connect With Cultural Moments
Just like Lift The Children connected their cause with a memorable sports event, find a cultural moment or trend on TikTok that aligns with your mission. Whether it’s a trending dance, challenge, or a piece of viral audio, creatively linking your cause can spark massive engagement and sharing.
2. Spread the Word with Hashtags and Collaborations
On TikTok, visibility is key. Use relevant hashtags, especially those like #TikTokForGood, to get your content in front of more eyes. Collaborate with creators who share your values and can introduce your cause to their followers. It’s about creating a community that rallies around your mission.
3. Surprises and Engaging Content
Lift The Children found a unique angle to build awareness for their cause. Use the video to show the excitement that results from donating to the cause.
4. Focus On Positivity
While it’s important to communicate the gravity of your cause, TikTok thrives on positivity. Focus on the joy and hope your nonprofit brings. Create content that leaves viewers feeling uplifted and motivated to join your cause, rather than overwhelmed by the problems you aim to solve.
Creating compelling content takes time and creativity, but with platforms like TikTok, your message has the potential to reach millions. Tools and features like TikTok’s built-in editing software, effects, and music library make it easier than ever to create impactful videos.
Ready to make a difference one TikTok at a time? By using all of these strategies, you can use social media platforms like TikTok for good. Your story has the power to inspire action and bring about real change. Let’s make your cause the next viral sensation by using TikTok for good.
