Success at a Glance
Organization: Rowing Canada Aviron (RCA)
Campaign Goal: Fuel Canadian Olympic rowers with nutritious breakfasts between practices
Campaign Results: $116,852 raised from 304 contributions in just 6 days (117% of goal)
The Mission: Fueling Performance One Breakfast at a Time
Rowing Canada Aviron (RCA) is the official national governing body for the sport of rowing in Canada, supported by the Government of Canada and the Canadian Olympic Committee. Representing over 15,000 members of all levels and abilities, the RCA launched a fundraising campaign to provide nutritious breakfasts for their Olympic-bound rowers—ensuring every athlete could refuel and recover between intense morning practices.
A Repeatable Fundraising Framework for Long-Term Success
RCA’s peer-to-peer campaign wasn’t just a one-off—it demonstrated a replicable model for future fundraising:
- Cloning past campaigns: RCA can easily duplicate their previous campaigns and replicate their success for future events and teams.
- Built-in scalability: FundRazr supports an unlimited amount of simultaneous campaigns tailored for their various sports or Olympic events.
- Ongoing engagement: This fundraising model allows RCA to activate fundraising efforts throughout the year without reinventing the wheel.
Bilingual Campaigns That Broaden Reach and Accessibility
To ensure accessibility and inclusivity, the peer-to-peer campaign was fully bilingual. Supporters could engage with the content in either English or French, making the story resonate with a wider audience across Canada. FundRazr’s platform can easily adapt to your unique fundraising needs, making it simple for organizations to run campaigns in multiple languages and regions wherever PayPal or Stripe is accepted.
Communicating Impact Clearly and Visually
To make every dollar count—and every donor feel it—RCA provided:
- A clear donation impact chart: Through an intuitive infographic, donors could see exactly what their contributions would fund.
- Tiered giving incentives: Donors giving $200 or more were invited to join “The Breakfast Club,” adding exclusivity and recognition to their gift.
- Mobile-optimized storytelling: The peer-to-peer campaign page which includes the donation impact breakdown and messaging were automatically adapted for both desktop and mobile screens.
Peer-to-Peer Fundraising That Personalizes the Ask
The campaign empowered athletes and supporters to launch their own sub-campaigns. Each fundraiser shared their personal story and motivation for supporting the cause, creating a more intimate, emotionally resonant experience for potential donors. The sub-campaigns clearly indicated that all funds would go to the Canadian Amateur Rowing Association, providing transparency and trust.
Extending the Reach Beyond the Campaign Page
RCA extended the reach of their campaign beyond the main fundraising page by embedding conversion-driven donation forms and donate buttons directly on their website, effectively converting existing site traffic into donors. To reinforce credibility and maintain brand consistency, they customized their fundraising organization profile with their official logo, brand colors, and a tailored navigation menu.
These thoughtful design and integration choices helped establish a cohesive, trustworthy presence across all digital touchpoints, making it easier for supporters to recognize and engage with the campaign.
What Nonprofits Can Learn from RCA
Organizations that combine strong storytelling with a smart digital setup can easily replicate this success. By embedding impact-driven visuals, empowering fundraisers with personal narratives, and making it easy to give across different channels and languages, RCA unlocked both emotional connection and financial support.
Their peer-to-peer fundraising campaign is a standout example of how nonprofits can inspire action—not just through cause, but through clarity, connection, and trust.
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