Before You Begin
This toolkit is designed to help nonprofits turn insights into action for Giving Tuesday and year-end fundraising. We’ve created it as a companion to our Giving Tuesday Fundraising Report, which outlines the current fundraising landscape, the economic pressures nonprofits face, and shifts in donor behavior.
⚠️ We recommend starting with the Giving Tuesday report first to understand the bigger picture if you haven’t read it. Then, use this toolkit to put the strategies into practice with FundRazr’s features, templates, and guidance.
1. Quick-Launch Campaign Templates
Insight:
Your nonprofit organization is stretched thin on staff, time, and resources. You need to build a campaign fast, but you also need structure, not from-scratch design.
Why it matters:
Launching late or with weak messaging costs reach and ripple effects during peak giving seasons.
Solution:
Launch your campaign in less than an hour with our Giving Tuesday campaign template. It is designed to be customizable, mobile-ready, and optimized for donations. They already include copy prompts, visual examples, and storytelling flow. Just simply swap in your own photos and goal, tweak the headline, and you will be campaign-ready.
2. Recurring Contributions
Insight:
One-time giving is volatile now. Donors are pulling back or delaying donations amid economic anxiety.
Why it matters:
Recurring campaigns offer stability, predictability, and deeper engagement, even triggering additional one-time gifts from committed donors.
Solution:
Microprojects let you frame recurring support in bite-sized, meaningful chunks. They are repeating beneficiary-centric campaigns that share similar structure and have a high degree of personalization.
Many fundraising causes can run their own Microprojects. For example,
- Does your cause fund lookalike projects or have beneficiaries?
- Can you break down your overall fundraising goal into smaller projects?
- Do you have projects which you repeat multiple times, either annually or a few times a year?
Microprojects allow donors to really feel the impact of their donation and help your organization build a dedicated donor base.
3. Peer-to-Peer Fundraising
Insight:
Donations from direct appeals are falling flat, while younger donors lean heavily on trusting peers and are influenced by social proof when it comes to fundraising.
Why it matters:
Engagement-driven fundraising campaigns amplify reach, tap into new networks, and spur participation from younger, more active supporters.
Solution:
Peer-to-peer fundraising empowers your supporters to become advocates, extending your reach far beyond your immediate network. With FundRazr’s advanced social sharing capabilities, your campaign can spread quickly – whether publicly on platforms like Facebook and Instagram or privately through email, Messenger, or WhatsApp.
FundRazr equips nonprofits, charities, and organizations with powerful tools to run an unlimited number of P2P campaigns with ease. Each campaign page comes fully loaded with engagement-driven features: an aggregated goal, media gallery, leaderboards, updates, and more, providing the social proof that inspires donors to give and share.
4. Corporate Sponsorships
Insight:
Grants are unpredictable and competition is fierce. Nonprofits need alternative revenue paths that are sustainable and long-lasting.
Why it matters:
Corporate sponsors offer funding plus visibility and credibility; aligning with businesses can catalyze broader reach.
Solution:
Corporate sponsorship motivates your community to support your social mission by running engaging corporate crowdfunding campaigns. They are designed to carry your mission forward, maximize employee’s giving potential, and provide strong incentives to drive employee engagement.
5. Perks and Wishlists
Insight:
Emotional connection is key. Donors want to feel their gift matters today, not abstractly.
Why it matters:
Tangible recognition (e.g. “name on the donation”, “meal kit”) builds satisfaction and increases supporter participation.
Solution:
Perks and wishlists in a fundraising campaign let donors choose meaningful, tiered incentives that drive engagement and clarity. They are impactful add-ons to maximize the value of a contribution.
Perks can be a variety of items, be it physical or digital. You can give perks in the form of t-shirts, merchandise, or a digital poster – whatever you can offer donors as a token of gratitude. A wishlist breaks your fundraising goal into items and gives your donors a choice of what they prefer to support (e.g. $15 = a hot meal).
6. Donation Form
Insight:
Long or clunky donation forms or campaign pages turn contributions away, especially on mobile.
Why it matters:
Even minor friction drastically lowers conversion, especially when donors are already feeling hesitant.
Solution:
FundRazr’s clean, mobile-friendly donation forms make giving effortless. With suggested contribution amounts and recurring defaults, they reduce barriers and encourage sustainable support.
More than a simple form, this is a powerful fundraising tool that helps cultivate lasting donor relationships, increase retention, and provide predictable revenue for your nonprofit. Easily embed the form on your website’s highest-traffic pages to transform them into donation powerhouses, simplifying ongoing support and maximizing generosity.
7. AI Story Assist
Insight:
You know the fundraising story, but crafting words that move donors takes time and experience, something your nonprofit may be in short supply of.
Why it matters:
Good storytelling boosts campaign traction and inspires supporters to donate, but writing it need not be a burden.
Solution:
AI-powered storytelling guidance helps spark your campaign copy from headlines, updates, to mission statements. FundRazr’s AI Story Assist can help your nonprofit generate a great fundraising story that makes people feel something. It’s engaging, emotional, and real. That’s what gets them to donate, and keep coming back. When they share your story, your impact grows.
8. Fundraising Strategists
Insight:
Digital fundraising trends and best practices are shifting fast, yet in-house resources and expertise are minimal.
Why it matters:
Even a small strategic guidance can mean a big difference in engagement and amount raised.
Solution:
Get access to FundRazr’s expert fundraising strategists who can advise on your campaign strategy, messaging, and optimization. Regardless of your fundraising experience or organization size, our strategists can help you answer important questions like, how to design the ideal fundraising strategy, how to promote your campaign, what your campaign goal should be, and more.
9. Social Sharing Capabilities
Insight:
Donors want to act, not just give. They like to express values publicly, and social media platforms amplify that.
Why it matters:
Social sharing in a campaign turns donors into advocates, expanding your nonprofit’s reach organically and building community.
Solution:
Successful fundraising campaigns rely on swiftly and efficiently mobilizing the community by spreading the word. FundRazr has one-click social share buttons on all campaign pages, plus easy tracking so you know which channel to best optimize for.
