Nonprofit's Online Fundraising Strategy
A More Effective Approach
to Facebook's Fundraising Tools
Double your results! Learn how to get the most out of your nonprofit's online fundraising efforts, using both Facebook's fundraising tools and FundRazr's enterprise-class fundraising platform.
What are Facebook's Fundraising tools?
Facebook's Fundraising tools enable nonprofits to tap into the largest social network in the world, raising money for their cause within Facebook.
On top of a donate button and special functionality, their platform allows supporters of a cause to set up a charity page dedicated to sharing their story, telling others about their mission and inviting them to rally around a fundraising goal and accept donations.
What is Enterprise-Class Fundraising Platform?
An enterprise-class fundraising platform, like FundRazr, helps nonprofits raise money online and collect donations for charity through all possible social channels, including Facebook.
Enterprise-class platforms also enable fundraisers to control donor data and run more complex fundraising activities, such as peer-to-peer events, DIY projects, micro-projects, and more, without requiring a large investment of money or time to implement these activities.
Double the result!
By strategically using both Facebook and FundRazr online fundraising tools for nonprofits and charities, you can create a stellar online fundraising strategy that will maximize the reach and impact of your cause as well as effectively collect donations.
These 5 questions will help you optimize
your online fundraising strategy
Facebook's own Fundraising tools may give you some leverage and help you collect donations, and can also provide you with additional visibility due to the massive size of the platform. Keep in mind, though, that the funds are not available right away - it usually takes from 2 weeks to a month to get the funds to your account.
If your active donor base is located on a variety of channels, an enterprise-class crowdfunding platform will be best suited to help you maximize campaign reach and results. Facebook's fundraising tools are efficient only if the majority of your donors are on Facebook
your donor journey and engagement?
of your online fundraising strategy
Always diversify the channels and platforms that you use to spread your message and find new donors
Putting too much time and effort into only one channel of communication can be risky, as any changes, such as to the platform’s algorithm, its reputation, or the way donors use it, can dramatically affect your visibility and results.
Experiment to see what works best for your organization
Sometimes, tactics that give some charities great results don’t work as well for others. Experimenting with various strategies and tools will help you find the best possible outcomes for your organization.
Online fundraising is a powerful tool for building awareness and sharing impact
Looking at online fundraising as an awareness tool can help you change the way you communicate your message. FundRazr is designed to help you get more visibility and increase your impact.
Our Favourite Campaigns
Online fundraising is unique for every organization
Effective, branded peer-to-peer campaigns will enable community support and amplify cause awareness. Securely delegate management without losing control over campaigns. Empower your participants with social media tools to build bigger teams and reach more donors. Crowdfunding platforms like FundRazr are the solution to effortlessly reaping the benefits of peer-to-peer fundraising. Learn more
Facebook's Fundraising Tools
If you have a large following on Facebook or high reach, try Facebook's fundraising tool as an additional donations stream on top of your regular online fundraising activities.
Divide and conquer: break down your big campaign into smaller micro-projects. Tell a more individualized story, set up achievable goals for your donors and demonstrate high value impact. Each project, person or animal will have an individual page with full fundraising functionality. All funds are safely directed into your account. Efficiently run hundreds or thousands of campaigns with existing staff.
Branded Sponsorship Campaigns
Show your sponsor’s support on your campaign pages. Enable your sponsor to offer a special deal for your supporters in exchange for donations. This win-win strategy extends your fundraising capabilities and provides you with a powerful tool to grow your campaign results.
Recurring donations are an integral part of building nonprofit sustainability. Our crowdfunding website has the functionality to collect monthly donations from your supporters and send automatic updates for any kind of campaigns. Create a recurring stream of donations without paying monthly platform fees.
If you need to fund a specific project, then our Standalone option makes it easy. Highly-targeted, time-limited campaigns with All Or Nothing funding that helps communicate the impact of donor contributions.
Take your P2P event to the next level with DIY fundraising. Supplement to your P2P events with more powerful ways to help. With DIY Fundraising, your advocates can independently create and run an unlimited number of fundraising campaigns for your cause without cannibalizing any other campaigns. Learn more
Raise more money by offering branded items for sale. Add a Pop-Up Shop to your website in minutes. Automatically issue tax receipts that reflect the value of the goods sold.