A gentle story for big questions.
Early menstrual education is currently lacking. Although essential information for children to understand their bodies, menstrual education is most commonly delivered to older children and is too commonly dominated by stigma.
The absence of comprehensive, shame-free education is felt long into adulthood and it cannot continue. Young children need this education to develop confidence in supporting their own bodies and wellbeing. Yet, with minimal resources, parents, carers and educators are often unsure of how to approach teaching young children about the menstrual cycle.
What language should we use?
How do we make it easy for them to understand?
How do we prevent menstruation from becoming something scary or shameful?
This is something that has been felt by so many carers around the world. Now, it's time to take the first step.
The Woo Cycle is a fully-illustrated, story-based introduction to the menstrual cycle. It provides a safe, comforting and fun way for adults to begin the conversation around menstrual cycles with young children. Already, it is starting productive conversations within families, allowing the first conversation about menstruation to become a special moment between parent and child, rather than a dreaded one.
 | Your support will allow us to print The Woo Cycle and accompanying guidance resources, and distribute these copies to families, libraries, schools and communities around the world. Additionally, we aim to work with professionals and translators in order to increase the accessibility of The Woo Cycle and ensure that this story can serve everyone.
Your contribution, no matter how small, will make a big impact. Just one child gaining the opportunity to grow up with confidence in their body is the beginning of generational change.
Please support us in bringing this vital education to children and adults around the world!
For businesses considering larger sponsorships or partnerships, please find more information here. |
Perks
This tier entitles you to have your name displayed on a 'thank you' page on our website and to receive a 50% discount on The Woo Cycle ebook, delivered to your email.
This tier entitles you to a printable "Woo Ritual" card and a free ebook of The Woo Cycle, delivered to your email. You will also receive the previous perks of a place on our 'thank you' wall and you will be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier entitles you to a free printed copy of The Woo Cycle, delivered to you by us after the book's launch.
You will also receive the previous perks of a place on our 'thank you' wall, a printable 'Woo Ritual' card, and you will be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier entitles you to having your name displayed on a special thank you list, with space to promote your cause or organisation, and to sponsor a copy of The Woo Cycle to be delivered to a school or community centre of your choice!
This tier also entitles you to these previous perks:
- A place on our standard 'thank you' wall
- A printable 'Woo Ritual' card
- A free printed copy of The Woo Cycle
You will also be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier allows you to make your own impact with The Woo Cycle: sponsor five copies to be distributed to a school or community centre of your choice, with your name and details included in each copy!
This tier also entitles you to these previous perks:
- A place on our standard 'thank you' wall
- A printable 'Woo Ritual' card
- A free printed copy of The Woo Cycle
You will also be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier allows you to make an even bigger impact with The Woo Cycle: sponsor ten copies to be distributed to a school or community centre of your choice, with your name and details included in each copy!
This tier also entitles you to all previous perks:
- A place on our standard 'thank you' wall
- A printable 'Woo Ritual' card
- A free printed copy of The Woo Cycle
You will also be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
Highlights
See all activity3FAQs
"Is this appropriate for young children?"
Yes. The Woo Cycle was written based on the language and metaphors used by then-six-year-old James, and has been read by parents and children from different countries to ensure that it is understandable and relatable for children in the 4-8 age range.
"Is early menstrual education really so important?"
Absolutely. A 2024-25 House of Commons report concluded that early menstrual education protects girls from distress and empowers them in their understanding of their bodies. We heard the effects of this from mothers in our focus groups, several of whom felt that they were negatively affected by not having learnt about the menstrual cycle as a child. For the too-many women across the world who feel this same way, we want The Woo Cycle to provide a reflective and comforting experience.
"Can I read this with my son?"
Yes. Although the primary characters are a mother and daughter, our research has found that boys enjoyed the story and empathised with the characters. Additionally, male characters are included in illustrations — we want men and boys to be included in conversations in menstrual health just as much as women and girls.
Activity
This tier entitles you to have your name displayed on a 'thank you' page on our website and to receive a 50% discount on The Woo Cycle ebook, delivered to your email.
This tier entitles you to a printable "Woo Ritual" card and a free ebook of The Woo Cycle, delivered to your email. You will also receive the previous perks of a place on our 'thank you' wall and you will be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier entitles you to a free printed copy of The Woo Cycle, delivered to you by us after the book's launch.
You will also receive the previous perks of a place on our 'thank you' wall, a printable 'Woo Ritual' card, and you will be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier entitles you to having your name displayed on a special thank you list, with space to promote your cause or organisation, and to sponsor a copy of The Woo Cycle to be delivered to a school or community centre of your choice!
This tier also entitles you to these previous perks:
- A place on our standard 'thank you' wall
- A printable 'Woo Ritual' card
- A free printed copy of The Woo Cycle
You will also be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier allows you to make your own impact with The Woo Cycle: sponsor five copies to be distributed to a school or community centre of your choice, with your name and details included in each copy!
This tier also entitles you to these previous perks:
- A place on our standard 'thank you' wall
- A printable 'Woo Ritual' card
- A free printed copy of The Woo Cycle
You will also be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
This tier allows you to make an even bigger impact with The Woo Cycle: sponsor ten copies to be distributed to a school or community centre of your choice, with your name and details included in each copy!
This tier also entitles you to all previous perks:
- A place on our standard 'thank you' wall
- A printable 'Woo Ritual' card
- A free printed copy of The Woo Cycle
You will also be added to our mailing list for early illustrations, a read-aloud sneak preview and lots more!
