Thank you everybody. Our campaign is now over.
I LOVE MY HERMEL
$905 raised
1% of $66.5k goal
10 contributors
0 days left
Ended Apr 10, 2014

"HERMEL DELOR" _ brainchild of Valerie & Camille DELTOR. VALERIE: Head Designer for Men/Women/Children @ INDUCOTEX; 7-yr as Creative Dir. for NAFNAF. In USA, Senior Design Consultant (Rebecca Beeson, Anne Klein NY, & Schott NYC) CAMILLE: Formerly of PARSONS. Began w/ MICHAEL LEVA,(G. Beene's ass't, now CREAT. DIR @VICTORIA's SECRETS). Apprenticed w/ GEOFFREY BEENE, whose then right-hand, ALBERT ELBAZ, is now CREATIVE DIR. @LANVIN. Collaborated w/ various design houses (i.e, Donna Karan, Balenciaga, Tahari, Calvin Klein) Recently, CHIEF OF STUDIO for LLOYD KLEIN COUTURE, Beverly Hills, (designed dresses & other tailored pieces for the most notable of A-List Hollywood celebrities), until fell ill & almost died from Bacterial Meningitis.

&

WHAT IS THIS PROJECT ABOUT?

HERMEL DELOR epitomizes our perception of fashion. Thru social & fashion industry networks, we've built a fan base & potential clients of artists, actors, celebrities, socialites, photographers, models, fashion magazine editors; gained support of other designers & fashion industry insiders; received warm feedbacks from various store buyers/merchandisers.

HERMEL's DNA is based on our knowledge of the garment & our ability to play w/ our darts, & other draping & tailoring techniques, as traditionally known, to propose them as new & unexpected cuts, to adorn, in the most harmonious way that is, the woman's natural curves.

Driven by an ideal image of women, European and American designers often ignore the great diversity of existing morphology. HERMEL to offer more choices of sizes & gradations: a service to be called "ready-to-measure," w/ each client becoming "the One", the focus of attention; a personalized service to be offered to best meet the silhouette of each & ensuring best fit., We vindicate a rigor of the cut & careful attention to details imagined/produced, to create timeless classics. However, w/o our 1st samples, we lack an important leverage to raise capital.

WHAT MAKES US UNIQUE?

HERMEL DELOR’s collection is intended for a woman of 25/45 years, unconditionally of large cities, she lives there, but is also a backpack traveler and discoverer. She displays a great independence and an independence of mind, knows fashion, follows it, but refuses to be its victim. She knows herself well and has already defined the look that suits her. She will put the price it takes in a beautiful garment which she feels "clings to her skin," making her a loyal customer to brands with which she identifies.

... Stylish but never disguised, the woman dressed by HERMEL DELOR appropriates the garment at the outset to create her own allure, a reflection of what she is and of her moods. She is an untamable woman, although simple, yet full of contrasts, sometimes ultra-feminine, sometimes androgynous, she maintains a look masculine / feminine carefully balanced ... not afraid to surprise with bold and/or novel associations, always sexy but never provocative; besides she avoids bling-bling fashion.

The Funds

This project is to raise the fund necessary to produce small 1st Collection (15-30 pieces, depending on amount raised, w/2 duplicates per skew) using a great American contractor (we secured a packaged deal to develop our 1st collection) purchase sampling materials; travel to trade show & sell to selective stores; secure at least $250K of Purchase Orders, with our 1st collection; For more info, see our Business Plan at http://gust.com/c/hermeldelor

The Perks

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