The company was started by Sapphire Jackson who had a goal to help others discover their inner beauty while also catering to their outer beauty. She had encountered issues with hair loss (due to PCOS, Polycystic Ovarian Syndrome) and skin concerns herself in the past. This made her aware that others may be going through the same thing. After getting her confidence and glow back she wanted to share it with the world. The business will focus on enhancing your beauty without surgery but natural products to give you natural results you are proud of. We aim to make our products different from others by researching and creating products that will be cost effective without sacrificing any benefits. Each product will address target beauty concerns for example: hair loss, hair shedding, itchy scalp, hair growth, hair shine, maintenance, skin care routines, dark spots, circles, blemishes, acne and much more as the company grows. Hair care and skin care will be the main categories for the first year of the company. After that we will launch body care products and other essential items. We plan to achieve a solid foundation and trust for our products by creating quality items that will keep customers coming back to repurchase and refers us to their friends and families. As the company grows some of the profit will be used to open shelters and start mentorship programs worldwide. Percentages will be discussed so both the company and the programs will flourish simultaneously. The funds raised from this pre launch and online business shower will assist the CEO with the first release of products/marketing while also giving you access to be first in line for these products. This is only the beginning and you will be a part of it! She also has 3 hair care products that she formulated herself that are currently in the production phase and being manufactured by a reputable laboratory. These funds will kick start both the launch of skin care and hair care products for the Summer of 2021.