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Share this campaign No thanksThe Mount Alexander Falcons hasn't added a story.
Help us launch our biggest season yet.
The Mount Alexander Falcons are launching our biggest and boldest season yet.
But we need your help to get there.
We’re a community-run club.
We don’t have big
corporate sponsors.
We have you.
To keep our club accessible, our players on the field, and our community thriving, we’re raising $5,000 to fund the 2026 season.
👉 All you need to do is become a club hero, and back the campaign by getting your hands on some exclusive merch.
Wear
your heart on your chest + fund the future of the Falcs.
This year, we’re doing something special.
We’ve created two limited-edition, reversible playing jumpers, designed in collaboration with:
-
Daikota Nelson, a proud Dja Dja Wurrung artist born and raised in Castlemaine + Young leaders from Nalderun's Wararak Program
-
Emily Fong, queer artist and community maker who calls Castlemaine home + Castlemaine Secondary College Pride Crew
These aren’t just uniforms. They are stories you can wear.
They represent the club we wish we had growing up, and the one we’re building now for the next generation.
❤️ These jumpers are artworks that tell our story of inclusion, pride, and community.
👉 Available exclusively through this campaign
🌈 Who we areThe Falcons are a proudly women and gender-diverse-led football club and we are rewriting the playbook for regional footy. We exist so everyone can:
- free from gendered barriers. We are rewriting the playbook for regional footy:
From our work with Tarrengower Women’s Prison to our childcare programs, we are committed to radical accessibility. We’ve built a club where joy and safety are at the centre of the game. And we’re just getting started.
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Why are we running this campaign?
This campaign is about making sure we have what we need for our 2026 season and beyond. By supporting, you will help us ensure:
-
no one is turned away due to cost
-
parents can play because childcare is available
-
our programs continue (including our Tarrengower Women's Prison program)
-
our team has the equipment and support it needs
👉 This is what inclusive sport actually looks like.
🎯 Where your money goes
We’ve mapped it clearly:
$2,000 - The Tipping Point
Sorts out the basics. Gets the jumpers produced and players match-ready.
$5,000 - Our Target
Unlocks fee relief, childcare at games, equipment, and program support.
$7,000 - The Dream Team
Funds our much needed lockable and branded Falcons
trailer to keep our stuff safe, give us branded Falcons
visibility at our home ground, and ensure we can provide high quality
training equipment to our dedicated staff, volunteers and players.
Every dollar moves us forward.
Transparency: Where a $150 reward goes
Here’s how a typical jumper + membership contribution is used:
-
$75 → Jumper production
High-quality, custom reversible AFL approved jumper -
$20 → Access Fund
Helps cover:-
fee relief for players doing it tough
-
childcare at games
-
participation in programs like Tarrengower
-
-
$35 → Falcons Trailer Fund
A lockable, branded trailer so our gear is safe, mobile, and actually usable week to week -
$20 → Club operations
The unsexy but essential stuff:-
insurance
-
ground hire
-
umpires.
-
Meet the Artists
❤️ First Nations JumperDaikota Nelson Designed in collaboration with proud Dja Dja Wurrung artist Daikota Nelson and young people from Nalderun’s Wararak Program. Through a day of storytelling, culture, and connection to Country, students created individual artworks that Daikota brought together into one unified design. A jumper grounded in place, community, and the next generation. Voices from the Design: Nalderun's Wararak Crew
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🌈 Pride Jumper
Emily Fong
Designed with queer artist Emily Fong and Castlemaine Secondary College’s Pride Crew.
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What's up for grabs
This is how we fund the future of the Falcons.
Every jumper, beanie, bundle and coffee shout is helping us build a club where women and gender-diverse people belong: fully, loudly, and without compromise.
And yes… it also means you get some very good stuff.
🌈 The Special Edition Reversible Jumper (It's two jumpers in one!)Our reversible jumper is here - and she/they is iconic. You get our Dja Dja Wurrung Jumper on one side: turn it inside out and you get our Pride Jumper. Designed in collaboration with community, featuring artwork from local artists, Nalderun students + Pride Crew students, and grounded in story, place, and pride.
👉 Proceeds from every jumper go directly to making that happen.
Only available through this campaign. Check your size here. | ![]() | ❤️ Jumper It ForwardFrom $80. Not everyone who deserves to wear this jumper can afford one, so we made a way to change that. You can buy a jumper for someone else:
And in return, you’ll receive a pair of Clothing The Gaps Blak Rainbow Luv socks (!!!), a social club membership, and a Falcs bumper sticker.
Check your size here.
| 🏳️🌈❤️💛🖤 OUR PICK: The Ultimate Djaara + Pride PackFrom $140. Go all in for pride, community, and the future of the Falcons. Includes:
Valued at $195. Wear your values. Fund the future. Look extremely good doing it. Check your size here. | ![]() | 🫶 Stay Warm, Fund the FutureFrom $40. The cozy club legends bundle is for the real ones. Includes:
Valued at $90. Wear your heart on your head. |
| 🍻 LOCAL LOVE BUNDLEFrom $30. Because Castlemaine always shows up. Support the Falcons and local fire relief efforts for $40+. Includes:
Valued at $90+ 👉 25% goes directly to rebuilding Leanganook / Mount Alexander | ![]() | 🐣 For the little FalcsYep, jumpers are available in kids sizes too
🥹
You get:
Just a way to wrap the next generation in pride, community, and possibility. |
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🎟 A little extra (from us to you)
Every reward includes a FREE 2026 Falcons Social Membership (usually $55)
Which means:
👉 you’re officially part of the club
👉 first
to know about our events
👉 in the community, in it with us
🗓️🎉 And we're going to start right now, by inviting you to our 2026 Season Launch at The Bridge Hotel, 6pm on the 2nd April. See you there!
How you can help: Wear your pride. Fund the future. Help us show Victoria what the future of footy looks like.
-
Choose a Reward Below: From a $20 "Cheer Squad" shout-out to a $110 "Jumper It Forward" for a player in need. Every bit helps!
-
Spread the Word: Share this link! A small club like ours relies on the "word of mouth" of our community.
-
Join Us: Whether it’s at training, a game, or as a volunteer, there is always a spot for you at the Falcs.
Every jumper sold tells the world that inclusive sport is worth fighting for.
Help us fund the future of the Falcons.
You're now a part of the club <3

Perks
Go all in for pride, community, and the future of the Falcons.
The Ultimate Pride Pack includes
- our reversible Pride jumper
- Blak Rainbow Luv Clothing the Gaps socks (!!)
- a Falcs bumper sticker
- a Falcs cap
- 2026 Social Membership
- and a digital thank you
- everything you need to wear your values loud and proud.
Valued at $195.
This pack helps fund an inclusive, welcoming club where women
and gender-diverse players, supporters, and allies belong (as they
should, fam!)
This campaign is the only place to get this high quality, AFL approved jumper.
Size chart: https://www.rdfnl.com.au/footymart/pricing-and-size-charts
Available in kids sizes too.
More than a jumper, it’s history.
Be one of the first to secure our exclusive 2026 artist-designed jumper, designed with Nalderun Wararak students, Pride Crew, and our commissioned artists.
This limited, early bird reward gives you the chance to get them at the lowest price they will ever be. Only 25 available so get in quick!
You Get:
- 2026 limited-edition jumper
- Falcs social membership
- a digital thank you
- and the smug knowledge that you got it before anyone else!
Valued at $175.
This campaign is the only place to get this high quality, AFL approved jumper.
Choose your number and size when you checkout.
Available in kids sizes too.
Because Castlemaine always shows up!
Support the Falcs AND the fire relief effort.
Valued at $90+.
You Get:
- Social Membership for 2026 (worth $55)
- Falcs Bumper Sticker
- Falcs stubby holder
- a free pint from our sponsors at Love Shack
- 3x Tortoise espresso coffees on the house (thanks to our sponsors at Tortoise)
- and a digital thank you.
25% of this donation goes directly to rebuilding Leanganook (Mount Alexander).
Wear your heart on your head! Stay warm this winter (and let's be honest, autumn and spring too), you belong in a Falcs beanie!
This ultimate supporter bundle includes:
- our iconic Falcs beanie
- social membership
- bumper sticker
- bottle opener
- and a digital thank you (thank you!)
and helps fund the future of equal footy at the Falcons.
Valued at $90.
Stay warm + fund the future.
Made by community, worn with pride.
A powerful way to support programs that keep our club accessible.
Valued at $185. You Get:
- 2026 special edition reversible jumper designed with Wararak students, Pride Crew, and our commissioned artists
- Falcs social membership (valued at $55)
- Falcs bumper sticker
- digital thank you (thank you!)
This campaign is the only place to get this high quality, AFL approved jumper.
Choose your number and size when you checkout.
Available in kids sizes too.
Footy for everyone - literally.
Buy a jumper for someone who needs one. Valued at $145. Second jumper goes to: a player, a Wararak student, a Pride Crew student, or a Tarrengower participant.
You Get: A pair of blak rainbow luv socks, a Falcs bumper sticker, and a special shoutout for being such a legend.
Partnership that means something. Perfect for local businesses who want visibility while backing community sport.
You Get: 2026 special edition jumper signed by the team, your logo featured on our community champions updates, a framed certificate of thanks for your business, and a special community shoutout.
Thank you, legend!
Highlights
See all activityActivity
Go all in for pride, community, and the future of the Falcons.
The Ultimate Pride Pack includes
- our reversible Pride jumper
- Blak Rainbow Luv Clothing the Gaps socks (!!)
- a Falcs bumper sticker
- a Falcs cap
- 2026 Social Membership
- and a digital thank you
- everything you need to wear your values loud and proud.
Valued at $195.
This pack helps fund an inclusive, welcoming club where women
and gender-diverse players, supporters, and allies belong (as they
should, fam!)
This campaign is the only place to get this high quality, AFL approved jumper.
Size chart: https://www.rdfnl.com.au/footymart/pricing-and-size-charts
Available in kids sizes too.
More than a jumper, it’s history.
Be one of the first to secure our exclusive 2026 artist-designed jumper, designed with Nalderun Wararak students, Pride Crew, and our commissioned artists.
This limited, early bird reward gives you the chance to get them at the lowest price they will ever be. Only 25 available so get in quick!
You Get:
- 2026 limited-edition jumper
- Falcs social membership
- a digital thank you
- and the smug knowledge that you got it before anyone else!
Valued at $175.
This campaign is the only place to get this high quality, AFL approved jumper.
Choose your number and size when you checkout.
Available in kids sizes too.
Because Castlemaine always shows up!
Support the Falcs AND the fire relief effort.
Valued at $90+.
You Get:
- Social Membership for 2026 (worth $55)
- Falcs Bumper Sticker
- Falcs stubby holder
- a free pint from our sponsors at Love Shack
- 3x Tortoise espresso coffees on the house (thanks to our sponsors at Tortoise)
- and a digital thank you.
25% of this donation goes directly to rebuilding Leanganook (Mount Alexander).
Wear your heart on your head! Stay warm this winter (and let's be honest, autumn and spring too), you belong in a Falcs beanie!
This ultimate supporter bundle includes:
- our iconic Falcs beanie
- social membership
- bumper sticker
- bottle opener
- and a digital thank you (thank you!)
and helps fund the future of equal footy at the Falcons.
Valued at $90.
Stay warm + fund the future.
Made by community, worn with pride.
A powerful way to support programs that keep our club accessible.
Valued at $185. You Get:
- 2026 special edition reversible jumper designed with Wararak students, Pride Crew, and our commissioned artists
- Falcs social membership (valued at $55)
- Falcs bumper sticker
- digital thank you (thank you!)
This campaign is the only place to get this high quality, AFL approved jumper.
Choose your number and size when you checkout.
Available in kids sizes too.
Footy for everyone - literally.
Buy a jumper for someone who needs one. Valued at $145. Second jumper goes to: a player, a Wararak student, a Pride Crew student, or a Tarrengower participant.
You Get: A pair of blak rainbow luv socks, a Falcs bumper sticker, and a special shoutout for being such a legend.
Partnership that means something. Perfect for local businesses who want visibility while backing community sport.
You Get: 2026 special edition jumper signed by the team, your logo featured on our community champions updates, a framed certificate of thanks for your business, and a special community shoutout.
Thank you, legend!
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your heart on your chest + fund the future of the Falcs. 










