Thank you everybody. Our campaign is now over.
SMART LIME VS COCA COLA
$120 raised
1% of $10k goal
5 contributors
0 days left
Ended Jun 22, 2016

Hey, thanks for visiting our campaign!

Merci de visiter notre campagne ! (en français plus bas)

Hello all,

My name is Mario Boisvert and I'm a serial entrepreneur from Montreal Canada. Every business I have been involved in over the course of my career has taught me something new. My current venture Groupe Bolema Inc. has been a big lesson about fighting for your business against the odds. It specializes in selling unique and healthy beverages, which bring customers both nutritional value and amazing taste.

Our story began in 2014 when, after twelve years of Research&Development, we have launched our first two products. SMART LIME is a lemon lime based drink containing the herb Ashwagandha and Ginseng whereas MACA SUTRA is a Maca root based, pineapple and coconut drink with natural libido enhancing qualities.

After the first official production run for Smart Lime, we received a legal document from Coca Cola telling us to immediately stop using the word "Smart" for our lime drink claiming that is a copyright infringement on their product called “Smartwater”. These two products have absolutely nothing in common, other than the word 'Smart' in their respective names.

SMART LIME

This most absurd claim reminded me of a Groucho Marx letter I had read back in my college days. The letter was Mr. Marx's response to a legal letter he received from Warner Brothers ordering him to remove the name "Casablanca" from the title of his new movie "A Night in Casablanca". Mr. Marx's brilliantly witty and sarcastic letter inspired me to write something similar to the president of Coca Cola.

https://www.linkedin.com/pulse/coca-cola-vs-smart-lime-mario-boisvert

We're  convinced that you would agree with me on the total absurdity of Coca Cola's claim and it's unscrupulous measures to simply intimidate and knock out the 'little guy'! They have already lost similar battles in Canada and in the UK while attempting to trademark a common word.

We see their attempts as an intimidation hoping to knock out the ‘little guy’ before he becomes too much of a competition.

The aim of this campaign is to raise money to keep us in business because we believe that it is not only the behemoths of the industry that have what it takes to offer value to the customer. Sometimes it is more likely that the small-unknown seller will do that with a lot more honesty and enthusiasm.

WE NEED YOUR HELP! If you would like to help us bring Smart Lime and Maca Sutra to the masses, please donate to this campaign. It's great when people can help pledge, but if you can't pledge at this time, it doesn't mean that you can't help. Please share our story via social media, email and word of mouth to tell your friends about our campaign.

HELP SPREAD THE WORD! After you complete your transaction, Fundrazr will give you the option to send a message to your friends and followers on Facebook and Twitter. This message will inform your friends that you just backed “Smart Lime and Maca Sutra” and will include a link to our campaign Page. Please send these messages! It only takes a second and it'll be a huge help.

FRANÇAIS

Nous aimerions alors vous partager une nouvelle exclusive concernant une mise en demeure avec l’entreprise Coca-Cola.

 

Voici l’état actuel des choses :

 

Après le premier cycle de production officielle pour Smart Lime et Maca Sutra, nous avons reçu un document juridique de Coca-Cola.

C’est donc, au Mois de Mai 2014 qu’une mise en demeure de la part de Coca-Cola Company et Energy Brand inc. fût produite à l’égard du Groupe Bolema. La raison : l’utilisation du mot «Smart ».

 

La SmartWater de Coca-Cola est une marque d’eau purifiée. Une eau qui se dit inspirée des nuages, contenant des électrolytes qui donnent un goût pur et rafraîchissant.

 

La Smart Lime du Groupe Bolema, est une limonade naturelle à base de jus de citron, de lime et d’extraits botaniques efficaces, contribuant à améliorer la mémoire et les facultés cognitives.

 

Mis à part le mot « Smart », ces deux produits distingués n’ont absolument rien en commun. Peut-être mise à part le fait que les deux soient liquides… Aucune ressemblance ne peut alors s’appliquer sur le logo, la typographie, le contenu, les couleurs.

 

Tout comme dans le passé, Coca-Cola poursuit des entreprises pour office de la propriété intellectuelle. Nous n’avons qu’à nous rappeler les poursuites intentées pour le mot « zéro » sur les marques autres que celle de Coca-Cola ou de Sprite. Qui aurait cru que zéro aurait autant de valeur ? 

 

Mario Boisvert (Président de Goupe Bolema Inc.) a envoyé une lettre à Coca-Cola. https://www.linkedin.com/pulse/coca-cola-vs-smart-lime-mario-boisvert

 

Nous aurions besoin du soutien médiatique, mais également la pression sociale qu’une présence dans les médias pourrait amener et de ce fait, jouer favorablement en notre faveur.

S'il vous plaît partagez notre histoire via les médias sociaux, par courriel ou parlez-en dans votre entourage !

 

Faites passer le mot! Après avoir terminé votre transaction, Fundrazr vous donnera la possibilité d'envoyer un message à vos amis sur Facebook et Twitter.

 

Ce message informera vos contacts que vous venez de faire une contribution à «Smart Lime» et comportera un lien vers notre campagne. S'il vous plaît envoyez ces messages! Cela ne prend qu'une seconde et ce sera grandement apprécié.

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$55 CAD
MACA SUTRA
  • 1 claimed
12 bottles (250ml)
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