ACGA founders asked themselves one simple question... now that tourism to the African continent has come to a halt, how will tourism industry workers support themselves, their businesses, or their families? ...it is at that moment we realized the need for the AFRICA TO YOU campaign. 

Click here to learn more about how ACGA aims to support advocates of African culture through the COVID-19 pandemic and beyond! In doing so, we advance two of the United Nations Sustainable Development goals: to create work and economic growth (#8 )and to reduce inequalities (#10).

The Campaign

The Africa To You campaign aims to bring the vibrant and diverse beauty of African cultural traditions directly to you via social media. Be entertained, learn, discover, and grow in your love for all things Africa through this campaign. All the while we place a spotlight on and raise funds to support the men, women, children, and communities on the continent who sustain the tourism industry.

Funds for Financial Aid and a Global Platform

Firstly, funds raised through AFRICA TO YOU campaign go towards providing direct financial aid to ACGA members facing the devastating impact the COVID-19 pandemic has had small businesses and sole-proprietor entrepreneurs working in the tourism industry on the African continent.

Secondly, ACGA will use the funds raised to create a professional catalog of the products and services its members offer, to build an online/global store, which will serve as a platform for them to further sell their goods, services, and knowledge to the world.

Share, Donate, and Shop for a Cause!

Enjoy and share our message and content. Donate to the cause to support those whose work and livelihood sustained the African tourism industry but is now threatened because of the pandemic. And keep an eye out for our online store, where you can shop for goods and (virtual) services as another way to support the members of ACGA.

The world of global tourism and travel will never again be what it was before the arrival of COVID-19. We now need to consider how connecting the global community through the innovative use of technology can create more equality and sustainability in the tourism industry. ACGA, with your help, intends to lead its members in transforming the tourism industry, in Africa and around the world.

Contact us with questions or to find out more ways to help on Facebook, Instagram, or by email (africanculturalguides@gmail.com).