SmartTALK -Promoting Cell Phone Safety & Awareness
$850 raised
1% of $100k goal
7 contributors
4 Years running

The SmartTALK Training Series

The mobile phone has changed forever the way we communicate. Whether it is for personal or work, mobile phone have become an indispensable part of our daily lives. With the increasing popularity of smart phones, so is the concern about health, safety, and social behavior.

We are pleased to announce the First Annual SmartTALK Awareness Day on October 23, 2015!

Join the SmartTALK Initiative in a nationwide campaign to promote safe and responsible cell phone use. This nationwide campaign includes businesses, schools, and  youth organizations. This week long event includes:

  • Online Webinars on Technology, Laws & Regulations, Safety, Ergonomics, and Etiquette and Social Responsibility.
  • Online Competitions to Challenge and Reward Visitors.
  • Launch the SmartTALK Mobile App and Social Site.
  • Launch the SmartTALK Ambassador Program.
  • Awards & Recognition.

 You can help support the SmartTALK Initiative by contributing to our crowd funding campaign. When you contribute $25 or more, you will receive a SmartTALK T-shirt and button. We request that all donors wear their T-shirt and button on SmartTALK Day, October 23, 2015.

SmartTALK Training Series

The SmartTALK Training Series is a FREE mobile tutorial and quiz that teaches good cell phone habits at home, at school, and at work.

SmartTALK Mobile App

The purpose of the program is to enhance awareness, reduce accidents and injuries by promoting safe and responsible cell use. The SmartTALK topics include:

SmartTALK In The Class room

The SmartTALK course includes an initial assessment, the full course with test, and a certificate-of-completion.

Certificate

SmartTALK Ambassador Program

The SmartTALK Ambassador Program leverages the power of students and their relationships to promote the program in schools.

Ambassadors

SmartTalk Best Selfies Photo Contest

Members can engage in online competitive events for a chance to win a Wal-Mart gift card and other prizes provided by retail partners.

Photo Contest

SmartTalk Social

SmartTALKSocial.com is a dedicated social site where members can connect, chat, and share! The SmartTALK course also has a built-in Twitter widget that allow users to collaborate with others while taking the course.

Social

SmartTalk Store

Visitors can help support the SmartTALK Initiative by purchasing branded T-shirts, mugs, caps and other items from the online store.

Online Store

Marketing & Distribution

We have developed a strategy to distribute the program at no cost to school students. This will be accomplished through a combination of online and offline marketing and distribution techniques. A key component of this strategy is to partner with insurance agents who has a vested interest in cell phone safety and accident prevention. The agents can sponsor the program for schools in their market area and get exposure and recognition for their business.

Funding Requirement

The initial $10,000 has been provided by the managing partners, which was used to fund research, content development, and web site design. We are now seeking $100,000 to finance the initial marketing and distribution campaign. The funds will be used as follows:

  1. Comprehensive eMarketing Campaign
  2. Develop the SmartTALK Mobile App
  3. Launch the First Annual SmartTALK Day
  4. Purchase Initial Inventory (T-shirts & Buttons)

Revenue & Sustainability

Since the SmartTALK App will be free for students, a revenue model has been developed to ensure sustainability after the initial funding. The other revenue sources include:

  • Selling SmartTALK branded products (T-shirt, Mugs, Caps, etc)
  • Selling third-party products through affiliate relationships (Amazon)
  • Sponsorships/Banner Ads (State Farm Insurance Agents)
  • Google AdSense

Our goals are to secure 250,000 download subscribers, distribute 1 million T-shirts and buttons during the first year, and to establish SmartTALKsocial.com as the premier site for cell phone safety and awarness information.

Considering the nature of this program, the marketing strategy, and our investment combined with your contributions, we are confident that the goals and objectives can be achieved using the strategy outlined in this proposal.

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Perks

$25 USD
SmartTALK T-shirt
  • 1 claimed
SmartTALK T-shirt
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