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Namaskar..I am Sanjay Guhathakurta,born brought up in BENGAL.As IT professional I have been in the software industry for 16 years.During my visits to various remote Villages of Bengal I witnessed skilled craftsmen starving because there was not platform for them to sell their extraordinary Artwork as created without being exploited and heckled to death by middlemen.”I decided that I was going to bring dignity and prosperity into the lives of Bengal craftsmen while introducing to the world the beauty of authentic Bengali heritage arts, crafts, and handloom through e-commerce.
rangamaati is dedicated toward promoting & empowering exploited Handicrafts & Handloom Artisans of Bengal by providing an eCommerce platform to sell their artwork at Fair Price thus ushering a positive change in their living condition and sustain livelihood.
rangamaati is working with underprivileged and below poverty line people and those who gets just One Meal per day, they have No proper Shelter for living and they have No Permanent source of Income, sometime its less that Rupees 500/Month and for many months its much lesser too.All our Artists and Crafts Women are deprived people from Tribal /Remote Villages, not only their children are suffering from Malnutrition, Lack of Education, proper Sanitation and a healthy life but to a large extend being deprived of Basic Human rights and Socio recognition.
rangamaati, reminds me of our roots, people, the compassion of the villagers and the wandering minstrels – the bauls, who showed me the path to this life of serving humanity. A life of self-respect filled with happiness, of learning, contributing and moving ahead as a whole.”
Financially I had a numbly hard time after my own savings were exhausted,I took to surviving off My mother’s pension and selling off My wife’s jewelry to continue Production and procuring raw materials and paying off Artisans Upfront for their hard-work.
rangamaati today faces a huge Financial crisis implementing and working on these big projects with limited personal savings and we need a joint effort to come out of this situation and carry on their generations Old artwork. I have grand plans of scaling rangamaati, of involving the communities I work with under artworks and creating sustainable development , provide arrangement for better Sanitation ,Medical Care & Education accessible for all thus uplift Socio Economic condition of our Artisans from Bengal.
YOU CAN HELP an Artist break free from the curse and clutches of POVERTY and GIFT THEM a FUTURE filled with HOPES for themselves and their Next Generations.
What We Need & What You Get
Break it down for folks in more detail:
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We need 5000USD in parts to cater to the below mentioned heads: Technology : Upgrading our website technically to a better, dynamic interactive responsive ecommerce site.Ste wise security implementation for faster credit card transaction,SEO & Advertisement using paid services with social media platform. Taxation & Legal: SME and SSI,Import Export registration,Copyright and Trademarks. Retail Outlet : Opening our Retail outlet to sell handicrafts & handloom products from the remotest part of Bengal which eventually would expose the art form, draw attention and create a new platform for the handicrafts to be Sold.Revival of Languishing Craft & Facilitating market through eCommerce & Retail Sale. Construction of Work shed for poor & needy artisan for all weather Production Appropriate transfer of Skill and Intangible Culture could be possible with YOU Standing Next to us . Raw Material Provision : Procuring higher Volume of Raw Materials and providing those to Artisans financially unstable or not capable of acquiring because of Shortage of Fund to convert into tangible Artworks to sale in National & Domestic Market.
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To thank you kindly for taking the time to contribute to towards creating sustainable development along with rangamaati We do have small token of Appreciation as follows
Regular Facebook updates of advancements & Usage of the funds. These will be posted every second day while I am away so feel free to follow me (It will almost be like being there!!): https://www.facebook.com/rangamaati
A Wall poster of rangamaati's Artisans at work in creating Artworks using generations Old Skills and Expertise learnt & mastered over time signed duely by the Artisan. This will be mailed out with a card thanking you for you generous donation. Please provide me with your mailing address at sanjayg@rangamaati.com :)
In addition, the largest donations of $200 and above shall in addition to the above Gifts receive a King Sized Handstitched Collectors Vintage Kantha Quilts from rangamaati Kantha Quilt artisan Team. These will be Fair Trade and Fabulous….You would simply Love the Vibrancy of Color and Intricacy of Needle & Thread Artwork as put on the Double sized Cotton Kantha quilts by Veterans Kantha Artisans.
If you fancy any further information about rangamaati here is the website or follow us on facebook.
- If I am not able to reach my target, I still will keep the money and invest towards the Site advancement & Up gradation. All the money I fund raised will be spent in making rangamaati's Vission come true towards Supplying dignity through e-commerce to Bengal’s exploited artisans..
The Impact
The objective of rangamaati’s project is, to help change the Artisans and Craftswoman's Socio Economic condition through and sales of handicrafts & handloom products through eCommerce.Take West Bengal’s traditional Arts and Ethnic culture to every nooks and corner of our Nation and World as a whole.
All our Artists and Crafts Women are deprived people from Tribal /Remote Villages, not only their children are suffering from Malnutrition, Lack of Education, proper Sanitation and a healthy life but to a large extend being deprived of Basic Human rights and Socio recognition.
Primary target group of the project are unemployed and socially vulnerable persons: local population with lesser exposure to National and International Market for Art and Handicrafts. Secondary target group of people are those who have employment temporarily or inconsistently, but who require additional training to keep current or find a better job.
The Needs of the Communities where we majorly have the artwork made and developed are Education, Balanced Nutrition, Sanitation &Training & skill Transfer for continuity of the artwork as created.
rangamaati also has a small, but steadily growing, dedicated customer base around the world. We regularly ships to USA, Russia, France and a handful of other countries as well as to regions across the nation. The Russian ambassador to India, Alexander M. Kadakin recently purchased an exclusively commissioned Dokra Goddess Laxmi from our site. The haute cuisine restaurant SORSE in Bangalore features a mammoth Dokra installation of the Goddess Durga and her offspring at its entrance which was made by our Tribal artisans from Purulia.Artlovers who buys from us are not customers,” I say with pride. “They are patrons.”Our Artworks are appreciated Globally and Customer likes the transparancy of Cost and the Fair Trade policies we tend to follow.
Risks & Challenges
There has never been a more challenging time than now to market authentic artisan handicrafts. “Traders with huge Funds are entering the e-commerce market. They are selling machine made, easily replicable, items as the real thing and unsuspecting customers are buying it in the droves. This deprives the original craftsmen of their livelihood who are surviving in the throes of poverty. Many of them earn less than 500 rupees a month,these skills and techniques are passed down from generation to generation. Our modern day commercial practices are wiping out the last generation of skilled craftsmen while effectively eradicating the very existence of that craft.An example : Authentic dokra jewelry is made of chemical free organic alloy /Brass and will never irritate the skin. Cheap synthetic imitations online, on the other hand, will. When a buyer suffers these irritations, she will cast aside the jewelry thinking the dokra is to be blamed. “The sellers will move on to their next con game while the dokra makers are going to be cast out of the only job they’ve ever known,”
The eCommerce platform would be ideal for the Artisans to sell their Artwork Globally at Fair Price and without the need to add the Overhead cost as involved with operating retail outlets,thus Customers are benefited and drawn towards rangamaatis authentic Handicrafts and Hand-loom products because we would ensure Fair price for artwork fair remuneration for the artisans .rangamaati is a place where in there is talent pool of professional with diversified skills and Education, My 15 Years of eCommerce & Customer Retention Experience.,backed by secondary Director's MBA in Communications and HR Policies Supported by Third Directors MBA & Technical Expertise has been working with Dedication & Hardwork having common Passion for Art and a desire to revive the dying artforms.
This driven by the motivation to serve with Best of Bengals artwork would over time prove stronger and with the Fund raised we would be able to give a right direction towards growth for the artisans and rangamaati as a whole.
With the Crowd Fund as raised we would be able to upgrade our website designing ,photography,Software Updation,SEO,Advertisement using social media platform. Taxation & Legal: SME and SSI registration,Copyright and Trademarks.
Other Ways You Can Help
YOU CAN HELP and Artist break free from the curse and clutches of POVERTY and GIFT THEM a FUTURE filled with HOPES for themselves and their Next Generations.
In this connection WE approach YOU for HELP THROUGH PURCHASE OF THEIR HANDMADE ITEMS and ART Form.As You all are aware we a have a huge opportunity and possibility to promote and develop these artform at Global Market due to their intrinsic creativity and beauty….however rangamaati today faces a huge Financial crisis implementing and working on these big projects with limited personal savings and finance and we need a joint effort to come out of this situation and carry on the work of promotion,Sale and uplift Socio Economic condition of our Artisans.
Thank You So Much for Supporting Us and Our Project & would appreciate if you could visit our facebook page www.facebook.com/rangamaati and Support us with Your LIKE… .word of mouth is our capital we work with.Also please feel free to share our campaign ,talk to friends and families and guide those who would be interested towards creating sustainable development for the Artisans of Bengal.
Perks
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We thankfully recognize Your Contribution & as a gesture of our thankfulness we send You a Kantha Stitch Handwork Kurta From Shantiniketan artisans of Bengal.Along with a Colored Snapshot signed by all the Artisans who worked on that Kantha stitched Kurta.
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We thankfully recognize Your Contribution & as a gesture of our thankfulness we send You a Kantha Stitch Handwork Kurta From Shantiniketan artisans of Bengal.Along with a Colored Snapshot signed by all the Artisans who worked on that Kantha stitched Kurta.
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