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Professor Tannis MacBeth
was a pioneering research psychologist from the University of
British Columbia's Department of Psychology. She was renowned for
her
Notel experiment
, a landmark study into the 1973 introduction of television to a
small Canadian town. Tannis died peacefully on 15 June 2021, aged 78.
This fund is established to honour the life of Tannis MacBeth in
a wonderful, unique way. Proceeds from this fund will be used to
allow comics artist
Stuart McMillen
to finish
The Town Without Television
, a comic about Tannis' groundbreaking Notel experiment into the
impact of television.
Donate now to help ensure that an iconic Canadian research
experiment is brought to life through an innovative graphical format.
Your donation will ensure that the memory of Tannis MacBeth will
be kept alive and shared with a whole new audience of readers.
The research: Tannis MacBeth's Notel study into the impact of television
In 1973, Tannis and her UBC colleagues learned about a
fascinating town in the east of British Columbia. It was a town
that, despite being typical in every other way, lacked television
reception because of its position among the Rocky Mountains. Its
status as a town without television was unique and anachronistic,
given that most of the rest of the country had been viewing
television since the 1950s.
After learning that the town was scheduled to have TV reception
commencing in November 1973, Tannis MacBeth assembled a team of her
UBC colleagues and designed a study that would perform 'before' and
'after' experiments on the townsfolk, as well as those in two
neighbouring communities. Tannis saw this as the last true
opportunity to study the impact of television, using a natural experiment.
The project:
The Town Without Television
The Town Without Television
is a non-fiction comic by
Stuart McMillen
about Tannis MacBeth's 1970s Notel experiment into the impact
of television.
Stuart McMillen is a comics artist who specializes in longform thinkpiece comics that profile classic science experiments with social implications. He is perhaps best known for Rat Park , a comic about Simon Fraser University Professor Bruce Alexander's study into drug addiction using rats, morphine, and social isolation.
The
Rat Park
comic has been read
over 500,000 times
and translated into multiple languages. It has exposed
Professor Alexander to a large audience of people who would have
never read his work, had it not been presented in such an engaging
graphical format.
Stuart McMillen hopes to do the same to Professor MacBeth's
television research, with his comic
The Town Without Television
.
Your donation to this fund will help Stuart McMillen to complete
work on
The Town Without Television
, and to ensure that Tannis MacBeth's legacy enters the
consciousness of a new generation through this engaging graphical format.
Status of the project:
Here is the current status of the three parts of the Town Without Television project
Part 1
is about Tannis MacBeth learning about the Notel experiment,
rushing to set up the experiment, and visiting the town for the
first time.
Part 1 is
published and can be read online for free via this link.
Part 2
is about the impact of television on the individuals of the
town.
Part 2 is
published and can be read online for free via this link.
Part 3
is about the impact of television on the community's collective behaviour.
Depending on the success of this crowdfunding project, Stuart is
actively considering a
Part 4
instalment of
The Town Without Television
that goes beyond the scope of Tannis MacBeth's original work.
This additional chapter,
Beyond Notel
, would explore the implications of Tannis MacBeth's 1970s
television study in the era of 2020s, which has largely leapfrogged
broadcast television in favour of streaming services and social
media. Despite this leap, Professor MacBeth's research still offers
interesting perspective on our current situation.
The impact of your donation:
This project is a unique and idiosyncratic way to memorialize the groundbreaking research of a trailblazing academic.
The ultimate aim of this project is for the work to be completed
and published in time for what would have been
Tannis MacBeth’s 80th birthday
in
October 2022
.
Your donation to this project will afford Stuart McMillen
the ability to create this work with his wholehearted focus, ahead
of this special milestone.
At that point next year, we will have one more opportunity to
gather and remember Tannis' life, with the completed multi-hundred
page comic celebrating the most iconic project of her career.
Please donate to help this unique project
, so that Tannis’ legacy can be kept alive and shared with a
whole new audience of readers.
Products
Pledge over $20 to this campaign and receive a handwritten postcard from Stuart McMillen, featuring artwork from The Town Without Television. Stuart will send you one card, choosing from a few Town Without Television artwork designs. The higher your pledge, the more varieties of postcard artworks that Stuart will stuff into the envelope for you!
Highlights
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Pledge over $20 to this campaign and receive a handwritten postcard from Stuart McMillen, featuring artwork from The Town Without Television. Stuart will send you one card, choosing from a few Town Without Television artwork designs. The higher your pledge, the more varieties of postcard artworks that Stuart will stuff into the envelope for you!
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