Pay-it-Forward Mobile is a Smartphone application that takes Paying-It-Forward and charitable giving to a whole new level! This free application will allow subscribers to randomly Pay-it-Forward one dollar to someone they don’t know. Through an automated or manual process, the recipients reciprocate and do the same for someone else. The goal is to create a global network of subscribers all participating in, and benefiting from the Universal Law of Reciprocity - What Goes Around, Comes Around!
This is how it works:
- Download the App and create a Pay-it-Forward account.
- Deposit $5, $10, $20 or $25 into your account.
- Link up with your favorite charitable organization.
- Through a random process, $1 is sent from your account to someone else.
- That member reciprocates and does the same for another member.
Additional funds are generated for the user’s account through referrals, mobile ads, and online shopping. Over time, the initial small deposit grows into a larger amount which is donated to the user’s favorite charity. Subscribers can login and track account activities, connect with others, and refer the App to friends and family.
The Pay-it-Forward mobile App will be available for both Apple iPhone and Google Android Smartphones. Future upgrades include multilingual format for international distribution.
Our Team: We have assembled a team of volunteer app developers, social media professionals, and eMarketing consultants to participate in the development and marketing of this fundraising application.
Revenue/Sustainability: The basic App is free. The program will be self-sustaining through revenue generated from premium upgrades, mobile ads, online shopping, and transaction fees.
Marketing Strategy/Distribution Channels: Partnerships and cross-promotions will be established with non-profit organizations and other Pay It Forward Initiatives. Once the App development is complete, a branded version will be developed for youth-based organizations such as JA, FBLA, and DECA as a fundraiser. A co-branded version will be developed for large corporations that can be distributed to employees and customers.
Launch Date: January 1, 2014
Download Projections: 1 million downloads the first year and 10 million downloads in three years.
Our objective is to make Paying-it-Forward and charitable giving a part our everyday experience. This can be accomplished through mobile and social technology that is now accessible to almost everyone all the time. Considering the social and viral nature of this App, it has the potential to grow exponentially with millions of subscribers raising millions of dollars for charitable organizations annually.
