🌿 Fento by Uxía Alonso

My name is Uxía Alonso.  A mother. A woman in her midlife. A Meiga. A daughter of Galicia, now rooted on Vancouver Island. I have worked two decades in fashion, seen the waste, the abuse, the lies, the greenwashing, the inaction to change or improve anything, the greed without limits... And I decided enough.

I created Fento because women in midlife, women like me, deserve to be seen, honoured, celebrated. We are not invisible. We are not quiet. We carry wisdom, scars, strength, softness, rage, beauty, and we are done being told to shrink or disappear.

Why Fento? Fento means “fern” in Galician: a plant of quiet strength, regeneration, resilience and ancient memory. Ferns thrive in the forests of both Galicia and Vancouver Island, two distant lands connected not only by climate and lush green landscapes, but also for reverence for the Earth, the resilience of their people,  echoes of Celtic Spirit, and more. These are my homelands, and Fento is born between them.

The fern, like the women we create for, grows in the shadows, unfolds in its own time, and carries the wisdom of cycles. It is a symbol of softness with power, of what endures when we slow down and live with care. Fento is woven from this spirit: from feminism, sustainability, and a longing to leave a better world for our children. Every thread carries the hope of change, and the belief that fashion can be a force for healing.

Why this matters

Fento is not a fast-fashion brand. It is not a trend. It is a refusal:

• a refusal of toxic fabrics and greenwashing,

• a refusal of designs that ignore real bodies,

• a refusal of silence imposed on women after 40.

Instead, it is a place where clothing is made with dignity, with organic fabrics, corozo buttons, careful hands in Vancouver, Canada and  Portugal. And each piece tells a story: resilience, earth, womanhood, heritage.

What your support makes possible

With your help, we will launch our first collection:

• The Fern Jacket:  strong lines, soft drape, timeless wear. Ideally for Fall, soft Winter and Spring. With enough room to wear with a medium thick sweater or cardigan underneath,  making it even more versatile and wearable in between seasons.

• The Fern Pants: comfort with presence, made for moving, working, living, having fun. Dress it up, or down. Go with the flow with your day. Elastic is flattering, and comfortable (stretchy, soft). Real good size pockets to keep your treasures, front and back.

Both in 100% organic cotton, with reactive dyes (non toxic for our skin or the environment). The fabric comes from a Chinese mill with Oeko-Tex Certification. However, in order for a fabric to be considered Oeko-Tex Standard 100, every step of the supply chain must have certification, and our fabric supplier in Vancouver is not certified. We are doing as better as we can, with our resources as a small slow fashion brand just starting, wanting to bring you a more accessible ethical and sustainable clothes.

Small-batch, made in Vancouver, with women owned local manufacture, sustainable, honest. Paid upfront to our makers. Independent, without debt.

How you can help

• Pre-order the pieces and wear your values. Help us bring Fento to life, and as a deep and honest gratitude, you will get the Fern collection with 20% discount. You will received it in October. Available only in Canada for now...

• Gift cards for yourself or someone you love: no expiration, always valid. If the Fern set is not your style, no worries, we will be releasing another micro capsule collection in the winter with gorgeous merino wool, and more. Included some kids clothes. So you will find always something you like, for you, your kids, or someone you love. Your will received a 15% discount code for your next purchase in Fento. Available only in Canada for now...

• Angel donations if you believe in building something larger than clothes: a movement for women’s visibility, voice, and choice. A change to make fashion really ethical, and as sustainable as possible. You will receive a 15 to 25% off discount code for your next purchase in Fento (depending of the donation), a mention in Fento's history, and priority in the future to have access to Fento's shares, and a little gift from our heart to yours.

My call to you

I am asking you to stand with me. To support a brand that says: midlife women are powerful and unstoppable. Fashion can be different, and ethical. The future of our kids and next generations matters. We love our Mother Earth and want to be part of the solution, not the problem. What touches our skin matters. etc, etc (we have TONS to say...)

We do not need permission. We are not asking for a seat at the table. We are building our own.

Your contribution, your share, your voice, it all matters. Help us bring Fento into the world. 

With love and fire,
Uxía 🌿