Open your own business own beauty salon
My name is Balnur. I am 24 years old. I have two small children.
Educate. We live in a rented apartment. What I earn is not enough for
us. Even began to appear debts. I really want to open my own
business.
I have no one to rely on but myself. My dream was to
open my own beauty salon. This is a good profitable business in
Shymkent. I really want it to come true. I tried to take out a loan,
but I was refused this amount, and the interest there is crazy. There
is no one to ask from friends. Here is decided try thus way,and
suddenly tickles. Thank you all in advance.
Business plan beauty salon
A brief investment Memorandum
Today more and more people aspire to possess beautiful appearance.
The aim of the project:
profit at the expense of the provision of
beauty services.
Key success factors of the beauty salon:
1.Steadily increasing commitment of Kazakhstan to Western
standards
of beauty.
of beauty.
2.To improve the service.
3.The increase in the number of services
4.The growth in the number of clients male (1/4 of the visitors
to the salons —
men).
men).
5.The possibility of attracting high-class specialists, trained
in
the best foreign workshops.
the best foreign workshops.
6.Understanding the difference between home care
and
professional beauty treatments in the salon.
professional beauty treatments in the salon.
The amount of the initial investment
— 11 575 USD.
— 11 575 USD.
Break — even point at 3 months.
The payback period of 12 months.
Average monthly profit is 1 700 USD.
Business plan beauty salon
Description of business, product or service
Salon business —
fast growing area.
The businessman must know that in newly open salon does not
need
immediately to offer visitors all the services available. Such innovations
are being introduced gradually. You need to be able every time to delight customers with new services.
If you implement everything at once, then, firstly, it will be difficult to understand what services
are in great demand, and secondly, you can just confuse
visitors.
immediately to offer visitors all the services available. Such innovations
are being introduced gradually. You need to be able every time to delight customers with new services.
If you implement everything at once, then, firstly, it will be difficult to understand what services
are in great demand, and secondly, you can just confuse
visitors.
This salon is located in a residential area, within walking
distance from homes. It
is convenient to visit after work and on weekends. The room cozy, warm
atmosphere. A beauty salon is included in the economy segment and has relatively low
investments and quick payback. The average bill of such a salon of 10-12 dollar. He
has a great flow of customers and is not affected by economic crises.
is convenient to visit after work and on weekends. The room cozy, warm
atmosphere. A beauty salon is included in the economy segment and has relatively low
investments and quick payback. The average bill of such a salon of 10-12 dollar. He
has a great flow of customers and is not affected by economic crises.
Types of services:
- Hairstyling: coloring, highlights, extensions,
hair straightening, a variety of hairstyles and styling, hair care; - Nail services: manicure, pedicure, gel
Polish,
relacom, nail; - Body depilation with wax, sugar (sugaring);
- Classic, relaxing, anti-cellulite massage;
- Tattooing of the face, correction and dyeing of eyebrows and eyelashes.
To maximize profits in the salon is
selling related products:
selling related products:
- Means on care of hair;
- Means on care of a body;
- Decorative cosmetics.
Business plan beauty salon
Description of the market
The beauty market in Kazakhstan is still far from
saturation. The demand for beauty
services
continues to grow, now the market saturation is not more than 50%.
Market operators predict a rise in beauty not less than 10% per year. Industry
beauty can withstand any crisis. Be well-groomed and attractive — value
at all times. In any economic situation, the services of hairdressers and
cosmetologists will be in demand. Even in the last crisis in 2014 continued
to open beauty salons. The main thing is to be consistent in the pricing policy
and strategy.
continues to grow, now the market saturation is not more than 50%.
Market operators predict a rise in beauty not less than 10% per year. Industry
beauty can withstand any crisis. Be well-groomed and attractive — value
at all times. In any economic situation, the services of hairdressers and
cosmetologists will be in demand. Even in the last crisis in 2014 continued
to open beauty salons. The main thing is to be consistent in the pricing policy
and strategy.
Target audience
The target audience of the project can be divided into two
separate categories:
potential CA and the actual CA.
To the potential of CA can be
attributed to all people
which arises
the need to visit a beauty salon from case to case. It can be people
of any age and gender with average and below average levels of income. The greatest
demand among consumers use the services of hairdressers. Most
of the other services targeted at women aged from 27 to 45 years. As
a rule, they are more closely monitoring their appearance and constitute
the main users are the real TSA of the cabin.
the need to visit a beauty salon from case to case. It can be people
of any age and gender with average and below average levels of income. The greatest
demand among consumers use the services of hairdressers. Most
of the other services targeted at women aged from 27 to 45 years. As
a rule, they are more closely monitoring their appearance and constitute
the main users are the real TSA of the cabin.
Business plan beauty salon
Sales and marketing
Promotion plan beauty consists of several stages:
1 .The salon is located in a residential area, therefore,
the main objective is
to convey to the inhabitants of nearby houses information about the opening. This can be
done by placing posters on the streets (banners,
city-lights, banners). This method allows you to generate a steady stream
of visitors.
to convey to the inhabitants of nearby houses information about the opening. This can be
done by placing posters on the streets (banners,
city-lights, banners). This method allows you to generate a steady stream
of visitors.
2. To enhance customer loyalty to the salon, you
need
to provide regular customers discounts, discount cards.
to provide regular customers discounts, discount cards.
3. Advertising on the Internet. This
includes the placement of banners on regional
sites, advertising in social networks, creating your own website. This
stage can attract people from other areas, but in order for this step was
useful, it is necessary to advertise some of the competitive service (it
can be something unusual for other areas or services with lower
cost than competitors).
sites, advertising in social networks, creating your own website. This
stage can attract people from other areas, but in order for this step was
useful, it is necessary to advertise some of the competitive service (it
can be something unusual for other areas or services with lower
cost than competitors).
4. Advertising in local glossy magazines.
5. The release of colorful booklets with examples of
works and prices.
6. On weekdays from 09:00 to 19:00, visitors are required
to have a
service haircut at a reduced price (students, pensioners, Housewives).
service haircut at a reduced price (students, pensioners, Housewives).
Business plan beauty salon
The production plan
The main goal of the project is the opening of the
beauty salon and maximise its profits.
1stage
Overview of the real estate market for the selection
of the optimal space.
Requirements to the room the elephant beauty:
1. Location: sleeping area,
2. Total area of 70-100 m2;
3. Private entrance from the street or from the yard;
4. Preferably the availability of Parking for 5 cars
or more;
5. Preferably first floor or Protocol with Windows. Basement
not considered. Can be seen the
second floor with a convenient and short
the flight of stairs. Above the
second floor to consider the location of the cabin
not recommended;
6. Place on the facade facing the street, for the
location of signs required,
it is also desirable to have a place to put the banner.
2 stage
Registration of a legal entity.
Activities may be carried out as an individual —
entrepreneur and
legal entity — LLP.
legal entity — LLP.
The conclusion of Sanitary-epidemiological studies
To get it, you need to:
- Technical documentation on the premises;
- Assortment;
- A contract with the organization for garbage and hair;
- The contract for the cleaning of gowns, towels;
- Documents on sterilizers;
- The contract for disinsection, disinfection, sanitary passport;
- Contract for maintenance of the exhaust ventilation system;
In addition, the sample business plan of a beauty
salon needs
to point out the need following list of documents:
to point out the need following list of documents:
- Conclusion on the work of the fire inspection;
- Resolution on the implementation of activities from the administration of the settlement
Business plan beauty salon
item;
1. Resolution on the implementation of trade related products
(administration and Sanitary-epidemiological examination);
2. Agreement with ZHU on maintenance (electrical
wiring, water supply
and
etc.);
3. A contract with the organization service
cash
4. machine; Package personnel records;
3 stage
- Recruitment;
- Search providers;
- Advertising campaign;
- Repair of the premises;
- Purchase of necessary furniture;
- The installation of machinery;
- Grand opening;
- Advertising campaign for the annual plan shares;
- The current work of the beauty salon.
Business plan beauty salon
Organizational structure
Staffing:
- Director — 1,
- reception — 2,
- wizard — 8.
The total number of employees 11 people.
For the opening of the salon staff recruitment is
very important, because it
may depend on the whole business. Check professionalism of the masters should
be performed only by a qualified technician in this field. The oral
interview must be combined with practice. Interview with the
masters is necessary not only to assess their level and work experience, but also
to evaluate the behavior, sociability, kindness.
may depend on the whole business. Check professionalism of the masters should
be performed only by a qualified technician in this field. The oral
interview must be combined with practice. Interview with the
masters is necessary not only to assess their level and work experience, but also
to evaluate the behavior, sociability, kindness.
Methods of finding employees: ad, exchange,
employment, educational
institution, acquaintances, Internet.
institution, acquaintances, Internet.
The owners of beauty salons it is recommended to
frequently visit workshops
and
various competitions in educational
institutions. At such events possible
to find a worker, clearly appreciating his creativity
and professionalism.
Method of payroll masters the
piece. Specialists get
25% of the work done. Administrators and the Director receive a
fixed salary.
25% of the work done. Administrators and the Director receive a
fixed salary.
Business plan beauty salon
Financial plan
Investment in the opening
Registration, including obtaining all permits
- 475
Repair and sign
- 3 400
Advertising campaign
- 1 400
Rent at the time of repair
- 1 100
Purchase of equipment
- 5 000
Other
- 200
Total
-
11 575
Monthly cost
PAYROLL (including deductions)
- 6 900
Rent
- 1 100
Utilities
- 216
Advertising
- 410
Accounting (remote)
- 200
Purchase of consumables
- 1 355
Unforeseen expenses
- 200
Total
-
10 381
Sales plan for 24 months on a seasonally adjusted
basis, the forecast of efficiency of investments
and
the calculation of economic performance indicators presented in the financial model.
the calculation of economic performance indicators presented in the financial model.
Business plan beauty salon
Risk factors
All risks on the project can be divided into
internal and external.
The main external risks of the project:
- The increase in raw material cost
Characteristics of risk and ways of responding:
The showroom is directly dependent on the
materials and tools that
are procured from numerous manufacturers. The increase in the prices of some
suppliers can be compensated by changing partners and moving to a different
cosmetic brand. World market offers a large selection and price range.
are procured from numerous manufacturers. The increase in the prices of some
suppliers can be compensated by changing partners and moving to a different
cosmetic brand. World market offers a large selection and price range.
- Changing fashion trends, the emergence of new technologies and cosmetic
- methods
Characteristics of risk and ways of responding:
The risk may result in the obsolescence of the
underlying technology and the increased need
for
purchasing new materials, tools, attraction of more expensive specialists.
Offset by the ongoing support of the relevance of the proposal through the participation of
purchasing new materials, tools, attraction of more expensive specialists.
Offset by the ongoing support of the relevance of the proposal through the participation of
in
exhibitions, forums, workshops. This
will allow you to work
the image building of the cabin.
The main internal risks of the project:
- Staff turnover and low staff competency, lack of specialized professionals.
Characteristics of risk and ways of responding:
In services it specialized staff and level of
service is a key
factor to attract customers. The
lower the level of professionalism of the masters, the
lower customer satisfaction (or the less
financial capacity).
This internal risk substantially increases
the
risk of the competitive environment.
risk of the competitive environment.
In order to maintain high level of
profitability necessary to conduct regular
courses
of refresher training for permanent staff to have a full staff
of professionals to develop an effective system of motivation and control. Retention
of highly skilled professionals with the systems of internal loyalty.
of refresher training for permanent staff to have a full staff
of professionals to develop an effective system of motivation and control. Retention
of highly skilled professionals with the systems of internal loyalty.
