Jadughor: The House of Relics
Where Every Thread Tells a Story, Every Craft Has a Keeper.

Fashion has forgotten its soul. We chase shine and stone, while the true relics—the fabrics steeped in memory, the crafts shaped by generations, the raw, beautiful expressions of human spirit—are fading into silence.

Jadughor is a rebellion against that silence. We are not a fashion brand. We are archaeologists of the present, finding profound stories in everyday crafts and weaving them into artifacts you can wear. We believe fashion should be a conversation about identity, heritage, and human connection.

I am Zubayer Ahmed, and I have spent my life listening. As a child, I was mesmerized by dust, water ripples, and the stories hidden in plain sight. As an adult, I found those stories in the hands of a 72-year-old watchmaker, the eyes of a 12-year-old flower seller, and in the woven memories of my own Bangladeshi heritage. Jadughor is my life's work: a vessel to preserve these whispers of humanity and share them with the world.

Our inaugural collections are a map of memory:

The Gamcha Series: We reclaim the humble, checkered gamcha—the cloth of the farmer, the newborn, the laborer. We transform its humble texture into a statement of elegant, grounded identity. This is the story of the people.


The Jamdani Series: Woven from poetic descriptions of "morning dew" and "evening air," the royal jamdani is a heritage on the brink. We preserve its exquisite craft and narrative, making it a wearable piece of living history.

The Kimono Series: In collaboration with Japanese artisans, we give new life to vintage kimono silks. Each tie carries the weight of tradition, the aesthetics of wabi-sabi, and a story from across the seas.

The Priceless Series: This is our heart. We collaborate with underprivileged children, giving them paint and a vast canvas of cloth. Their unbridled joy and creativity become the pattern. Every tie from this cloth is 100% non-profit, directly funding their education, food, and dreams.

This is just the beginning.
Jadughor is a global ecosystem of stories. After the ties, we will work with the leather craftsmen of Old Dhaka, the stone carvers of Kyoto, the potters of Peru—anywhere human hands turn material into meaning. Our mission is to create a transparent bridge between these keepers of craft and a world that craves authenticity.

Why We Need Your Help

The vision is ready. The first batch of Gamcha and Jamdani ties is being handcrafted now. But to launch this movement properly—to do justice to the stories—we need to cross the final threshold.

Your support will fund:
The Final Craft: Ensuring our artisan partners are fairly paid for this inaugural batch.
The Story Capture: Professional photography and short films that tell the true stories of the *gamcha*, the *jamdani* weavers, and the children of the Priceless Series.
The Thoughtful Vessel: Sustainable, beautiful packaging worthy of a relic.
The First Step Global: Building the e-commerce foundation to share these stories with the world.

You Are Not a Customer. You Are a Keeper.

When you back a relic from Jadughor, you become part of this chain of meaning. You wear a conversation. You carry a legacy. You cast a vote for a world where what we value is not the brand on the tag, but the human story woven into the fabric.

Together, let's build a House where no story is forgotten, and no craft dies alone.

Become a Founding Keeper (Reward Tiers):

The Story Listener ($10): Our gratitude + a digital archive of the stories & your name on our foundational wall.
The Relic Keeper ($30): One tie from the Gamcha series + its unique Relic Card (QR-linked story).
The Cultural Archivist ($65): A curated pair—one Gamcha (the people's story) and one Jamdani (the heritage story).
The Global Patron ($110): The complete inaugural set: Gamcha, Jamdani, and a Priceless Series tie + a handwritten note from the founder.
The Visionary Co-Creator ( $300): All of the above + co-design a future relic. You will be consulted on our next product series (e.g., leather goods, stonework) and credited as a Creative Patron.

This campaign is the first stitch in a much larger tapestry. Join us.