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Pi Alpha Phi is committed to its responsibility to serve others and encourages participation in activities for the betterment of not only the Asian American community, but the community as a whole. Therefore, our fraternity has chosen the Jade Ribbon Campaign as our philanthropy.
The Jade Ribbon Campaign spreads awareness about hepatitis B and
liver cancer in the Asian community to reduce this major health
disparity and improve public health.
Considered to be the essence of heaven and earth, Jade is
believed in many Asian cultures to bring good luck and longevity while
deflecting negativity. Folded like the Chinese character meaning
“person” or “people,” the Jade Ribbon symbolizes the united voices of
those fighting hepatitis B and liver cancer worldwide.
Chronic hepatitis B, a serious liver disease caused by infection
with the hepatitis B virus (HBV), is one of the most common persistent
viral infections in humans. If left untreated and unmanaged, chronic
infection with HBV entails a 25% risk of death from liver cancer or
liver failure. Chronic infection with HBV is responsible for an
estimated 60-80% of liver cancer worldwide, making it the
second leading cause of cancer death. Up to one million deaths per
year are attributed to chronic hepatitis B worldwide.
Liver cancer is the sixth most common newly diagnosed cancer and
the second most common cause of cancer mortality in the world, with an
estimated 626,000 new cases and 598,000 deaths per year. The nearly
equal numbers of incident cases and deaths reflect the high fatality
rate of the disease, which has only a 3-5% overall survival rate. Over
80% of liver cancer cases worldwide occur in developing parts of the
world, particularly Asia, Melanesia, and Africa.
The objective of the campaign is to increase awareness and
provide ethnic-sensitive health information to the Asian
Pacific-Islander (API) community and health professionals in an effort
to reduce this major health disparity and improve API health. This
multimedia campaign includes television public service announcements,
radio shows, bus ads, lectures in the community, and more.
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