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Unite with UNCC PAPhi Against HBV and Liver Cancer
$87 raised
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Ended Mar 30, 2014
The Jade Ribbon Campaign spreads awareness about hepatitis B and liver cancer in the Asian community to reduce this major health disparity and improve public health. Considered to be the essence of heaven and earth, Jade is believed in many ...

Pi Alpha Phi is committed to its responsibility to serve others and encourages participation in activities for the betterment of not only the Asian American community, but the community as a whole. Therefore, our fraternity has chosen the Jade Ribbon Campaign as our philanthropy.

The Jade Ribbon Campaign spreads awareness about hepatitis B and liver cancer in the Asian community to reduce this major health disparity and improve public health.

Considered to be the essence of heaven and earth, Jade is believed in many Asian cultures to bring good luck and longevity while deflecting negativity. Folded like the Chinese character meaning “person” or “people,” the Jade Ribbon symbolizes the united voices of those fighting hepatitis B and liver cancer worldwide.

Chronic hepatitis B, a serious liver disease caused by infection with the hepatitis B virus (HBV), is one of the most common persistent viral infections in humans. If left untreated and unmanaged, chronic infection with HBV entails a 25% risk of death from liver cancer or liver failure. Chronic infection with HBV is responsible for an estimated 60-80% of liver cancer worldwide, making it the second leading cause of cancer death. Up to one million deaths per year are attributed to chronic hepatitis B worldwide.

Liver cancer is the sixth most common newly diagnosed cancer and the second most common cause of cancer mortality in the world, with an estimated 626,000 new cases and 598,000 deaths per year. The nearly equal numbers of incident cases and deaths reflect the high fatality rate of the disease, which has only a 3-5% overall survival rate. Over 80% of liver cancer cases worldwide occur in developing parts of the world, particularly Asia, Melanesia, and Africa.

The objective of the campaign is to increase awareness and provide ethnic-sensitive health information to the Asian Pacific-Islander (API) community and health professionals in an effort to reduce this major health disparity and improve API health. This multimedia campaign includes television public service announcements, radio shows, bus ads, lectures in the community, and more.

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