What Makes This Gas Station Better Than Others?

1. Marketing & Omnichannel Experience

This gas station will have a strong online presence showcasing fuel options—both gas and electric—as well as in-store product deals. The website and app will display real-time promotions, such as limited-time discounts on drinks or snacks, designed to attract both fuel and non-fuel customers.

We will implement an omnichannel strategy, allowing customers to:

Pre-order fuel through the app and pump seamlessly upon arrival

Pre-purchase in-store items for pickup

Earn loyalty rewards for fuel and store purchases

These rewards encourage customers to bundle purchases—such as grabbing a drink or even a lottery ticket they might otherwise ignore—because it helps them reach reward milestones like a free snack or discount.

Receipts, promotions, and points updates will be automatically emailed to customers for easy tracking and engagement. Additionally, customers can opt into proximity-based notifications, alerting them via the app when they’re near our station and might need a refill.

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2. Competition & Customer Strategy

While larger competitors have apps and basic deals, our advantage is focus and flexibility. I will hire a dedicated marketing specialist whose sole job is to align the business with customer needs. They’ll actively interview local customers to understand what works, what’s missing, and how we can serve them better—something bigger chains often overlook.

The marketing specialist will create 24 TikTok videos daily, generating approximately 720 videos per month. With TikTok’s algorithmic reach, even modest engagement (2,000 views per video) results in 1.44 million monthly impressions.

To support this, a portion of our monthly revenue will be allocated toward video boosting, ensuring our content reaches target audiences. If even 50% of those views convert into visits, that’s 720,000 potential customers monthly.

Let’s break that down:

Average fuel tank: $70

720,000 customers/month × $70 = $50.4 million/month in fuel sales alone

Add in cross-sold in-store items (drinks, snacks, convenience goods), and we’re looking at several million in additional monthly revenue

Personal Story

Hi, my name is Matt.

I'm grateful to be alive—truly. In a world where it feels like everyone else is winning, I wake up and thank God for another day. But I also believe that if I’m going to ask for something big, like $1 million, I have to put in the effort and tell you why I’m asking.

I’m not here to make promises I can’t keep. I’m here to ask for a chance—a chance to turn things around not just for myself, but for the people I love, and for others in need.

I want to build a future through business—starting with something simple but stable like a gas station. Why? Because I’ve seen how essential it is. Food on a child’s plate doesn’t just appear—it’s there because someone had the means to provide. Sometimes that’s divine intervention, and sometimes it’s the work of people who care and can. I want to be one of those people.

I want to afford rent, live free from the weight of an abusive past, support friends and family, and fund causes that fight hunger, disease, and injustice. My father hurt me and my family for over two decades—but I still believe in kindness, and I still believe in helping others.

It hurts to even ask for a dollar. But if you’re someone who already looks out for others, and you can spare what you won’t miss—know that your kindness won’t be wasted. I promise to keep praying, keep working, and never forget the help I’ve been given.

Amen.