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Dear Canadians,
I’m Rob McCallum, and I’m on a mission to bring affordable, fresh groceries to communities across Canada. I’ve been working tirelessly to revive Grocery Neighbour, an innovative mobile grocery store concept that was once featured in the media for its groundbreaking approach to food retail.
With inflation at an all-time high and families struggling to
put food on the table, the time to bring Grocery Neighbour back is now.
The Problem
Did you know that food insecurity in Canada has skyrocketed? Parents are skipping meals so their kids can eat, and hardworking families are finding it harder than ever to afford the basics. Meanwhile, Canada’s top grocery chains are reporting record profits.
It’s clear the system is broken. Canadians need an alternative—one that works for the people, by the people.
The Solution
Grocery Neighbour is a full-service grocery store inside a 53-foot trailer that brings fresh, affordable groceries directly to neighborhoods. It’s more than a grocery store—it’s a movement.
Here is what makes Grocery Neighbour special:
- Convenient & Mobile: Our stores move to where they’re needed most.
- Tailored to Communities: Each store’s selection is based on local preferences.
- Helping Families: A percentage of every store’s sales is discreetly used to provide discounts for those in need, ensuring dignity and support.
My Journey with Grocery Neighbour
From 2021 until the corporation dissolved, I worked on every aspect of Grocery Neighbour—from designing the stores to creating the product layouts and managing operations. The concept won media attention and even an award for best retail innovation, but we couldn’t raise enough capital to officially launch.
Now, I’m determined to bring it back. With inflation and food insecurity at crisis levels, this concept is needed now more than ever. People continue to email to ask if Grocery Neighbour is still happening—and with your help, it finally can.
How Your Contributions Will Be Used
- Reviving the Corporation: Funds will cover legal fees to revive Grocery Neighbour and purchase all of its assets—branding, website, intellectual property, and more.
- Building the First Store: Funds will help build the first mobile store, hire staff, cover operations and stock inventory. Should we raise more than our goal, we will be able to expand all that much quicker across Canada and into communities who need us most!
- Helping Communities: Grocery Neighbour will expand through a mix of franchising and corporate stores to serve even more communities across our country, giving Canadians access to fresh, affordable groceries.
Together, We Can Make a Difference
Imagine a Canada where no family has to choose between rent and groceries. Where local farmers thrive, communities grow stronger, and everyone has access to healthy, affordable food.
This is our fight, and together, we can win. Help us bring Grocery
Neighbour back to life!
P.S. If we cannot raise our goal
of $2,500,000, anyone who has donated will get their money back. We
would never feel right with keeping people's hard earned money in
these tough times. It's all-or-nothing and we do thank everyone who
stood by us to make this concept a reality!
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