Trouble has come to our land. Absolute evil, it turns out, exists.

The war has changed our reality, but together we (the Free People of the World) are a significant force. A force that can break an enemy that threatens the very existence of the civilized world.

While the soldiers of the Ukrainian army are forging the victory of Ukraine at the front, each of the Ukrainians must do what they can do best.

The seamstresses turned into body armor manufacturers, the baristas prepare drinks for territorial defense, and the cooks prepare borscht for the settlers. And we strive to find our way to help.

The team of our pet shop (https://zootovary.in.ua/), in addition to meeting the daily needs of our visitors, is already starting to dream about the time after our victory. Time of reconstruction of damaged buildings and human souls.

No matter how terrible it is to realize, but this victory, in addition to joy, will also bring pain. Instead of a feeling of constant danger, a feeling of devastation and pain of loss will come: the loss of loved ones, the usual way of life, time.

In Ukraine, there is virtually no culture of working with psychologists. People will have to cope with all psychological problems on their own (or with the help of loved ones, if they are left).

It is widely known that pets are great help to cope with despondency and stress. Animal therapy is very effective in rehabilitation after any kind of depression and post-traumatic stress. As specialists in the treatment of our smaller brothers, we responsibly declare that this is the sincere truth.

And to our horror we are forced to admit that animals in this inhuman war suffered no less than people. Few people at the conclusion of this carnage will have the luxury of finding solace in the familiar furry embrace.

One of the most "economical" animals in terms of care are hamsters. Profitability will become a very important characteristic of post-war Ukraine, few will allow themselves to immediately get a dog or cat.

Details of our idea

The idea of the current project appeared and grew in our team last year 2021, and for the current year it was decided to seriously engage in its implementation. But it is already becoming clear that without outside help we will not be able to do this. Ukrainian business suffered too much.

Our pet shop has sold a huge amount of hamster cages over the years, and we've become somewhat of an expert on them. There are a large number of models on the market in a wide variety of configurations and sizes, but almost all of them are plastic, second-rate goods - the result of a trend of mass consumption.

A hamster very often becomes the first pet for most children, and the same type (albeit multi-colored) cages with metal rods do not contribute to cultivating a sense of beauty in children.

We want to make a product with soul. Handmade cages with their unforgettable face and attention to detail. A beautiful cage (in a national theme or decorated in the form of a favorite movie) is a great way to deal with despondency.

Technical details and design features

The basic element of any of our "cages" will be a two-story plastic (organic glass) aquarium with ventilation holes.

This aquarium will be placed in an eco-frame made of natural wood. Sizes can be different, but the basic size is suggested to take the ideal size for Djungarian hamsters - 30x50x30cm.

To provide convenient access to the animal, the top cover should be folded back (with the help of hinges), and to improve air circulation it should contain a fine mesh.

This basic template allows you to further use creative ideas, turning an ordinary aquarium into a distinctive home.

Each cage should become a work of art, a reflection of national identity or an imprint of some interesting topic.

The basic collection will include 6 themes (hereinafter, the concepts of the future design of the cage developed by our artists are provided):

• China

• Ukraine

• Mexico

• New Zealand (Hobbit Village)

• Wild West

• Japanese garden

Our idea is to design and manufacture a series of these cages for the Ukrainian and foreign markets.

Social significance

The first 50 developed cages (with a hamster inside) we want to transfer to the following direction:

• Orphanages (whose occupancy, to the horror, will increase greatly as a result of this war);
• Families with many children (the least socially protected group and at the same time the most important, given the large number of dead young people).

We believe that we can give joy and instill hope in the veracity of the words that Verka Serduchka voiced: “Good! Everything will be fine!".

Financial calculations

We carried out calculations of the necessary financial costs for the implementation of this idea (prices were taken for the pre-war period).

Designing a template product and decor elements from specialists: $200

Design concept - free of charge (already implemented).

Production (approximate calculations are given, which will require clarification after design):

Organic glass:

1 sheet 6 sq.m. = $120

For 1 aquarium you need 0.5 sq.m. =$10

Polished wood paneling:

Pine timber 25x130x4000mm (1 piece for 1 aquarium) = $10

Metal mesh (50x20cm) = $2

Fittings =$2

Accessories and decorative elements for interior design (including printing of individual elements on a 3D printer): from $10 to $20 (for convenience of calculations, the average amount will be taken in $15).

The total cost of one product (without work) is: $39

Photo session of products (6 models): $170

Advertising (using a three-month advertising campaign period) within Ukraine

The number of requests in Ukraine on this topic (based on the average monthly frequency multiplied by 3 months): 11 000 x 3 = 33 000 requests.

CTR (click-through rate) = 13% (33 000*0.13) = 4 290 clicks.

Average ad bid (on this topic): 0.033$ (4 290 * 0,033) = $142.

Including VAT in Ukraine (applies to all types of advertising) 20% (142$ + 20%) = $170.

In total, for the implementation of this project it is necessary:

Engineering ($200) + Design ($0) + Production 120 pieces, 70 of which are donated to charity ($4680) + Photo session ($170) + Advertising ($170) = $5220  +15% estimated post-war inflation ($783) = $6003

If this amount is exceeded, the number of units of the product donated to charity, as well as the volume of advertising, will be proportionally increased.

With gratitude and hope for a quick victory

We sincerely believe that we are doing a good deed and we want to enlist the support of Europe and the whole world for implementation. The victory will not be easy, but it will definitely be!