Help Us Update Our Identity: A New Sign for Four 23 CBD & Vape
Since 2013, we’ve proudly helped thousands transition from smoking with trusted, personalized care. We’ve weathered the stors of EVALI, COVID, and a full bankruptcy and the loss of my wife Heidi, who was so excited for this next chapter, and we still came out of it with our enewed mission, a stronger foundation, and a brand-new name: Four 23 CBD & Vape.
But here’s the problem:
Our storefront still says Zooks CBD—a name we no longer use.
People walk by daily assuming we’ve closed, or that we no longer offer vape products at all.
We hear it constantly: “Oh wow, you’re still open?”
Ye, we are!
But we’re being overlooked because our sign still speaks to the past.
Why We Need Help
We’re raising $3,500 to cover:
Removal of the outdated “Zooks CBD” sign
Necessary permits and city approval
Installation of a new sign that reflects our full brand: Four 23 CBD & Vape
We’ve kept the doors open through every challenge. But now we need help taking this crucial next step: making sure the community knows we’re still here, still local, and still serving proudly.
Why It Matters
This sign isn't just about a name. It's about visibility, identity, and trust.
With the correct signage:
New customers will know we exist.
Past customers will know we’ve rebranded, not closed.
We’ll finally be free of the confusion and stigma that came from the old name as it screams we are closed.
We’ve put everything we have into this business. Every dollar you give brings us closer to being fully see. and fully supported again.
Thank you for believing in local. Thank you for supporting us. Thank you for helping us survive this next chapter!
-Todd
Owner, Four 23 CBD and Vape
