With the outbreak of the war, we, Kyiv marketers from agencies Svitsoft, TOP DOG and Who Are You , lost our usual life in an instant, but our knowledge, expertise, and enthusiasm are still with us. Now it all works for the victory of Ukraine in the war within the framework of the digital front, as we call it.

What does this mean in practice?

After the first days of the war and the shock caused by it, we very quickly came to the realization that it was time to start our fight on the “front” that we are well aware of - the information one. Already on the fourth day, in bomb shelters, we created an aggregator site www.standwithukraine.com.ua, which contains all the main opportunities for those foreigners who have a desire to help Ukraine and Ukrainians.

In a matter of days, a dozen more volunteers joined us, each of whom does his own task. Every day, a team of 20+ people works on developing the site, creating videos for the YouTube channel, creating creatives, launching ads targeting 20 different countries, and working on social networks. The site has been translated into 9 languages.

The ultimate goal of our actions is to disseminate as widely as possible information about large volunteer projects that provide humanitarian assistance and assistance to the Ukrainian army. Among them are organizations such as the Hospitallers, a volunteer paramedical organization that helps the wounded on the battlefield, evacuates them to hospitals, and provides first aid on transfer. Hospitallers do not receive support from the government and provide their assistance through cooperation with volunteers and donations.

These and other top Ukrainian and international volunteer initiatives are collected at www.standwithukraine.com.ua. Since in wartime not all of them have the opportunity and extra resources for their own promotion, we see our mission in helping to spread information about them the farther the better.

We do not accumulate money on our accounts, but we give correct and official links to these organizations, and all the finances that are spent on attracting traffic were allocated to our organization by our ex-clients as charitable support. At the moment, these financial resources have already been exhausted. But we are determined to continue this fight for attention, just as our Army and our people are determined to win this war.

• Advertising is the main way to get traffic
• Traffic is the main condition for donations
• Donations are a critical factor in leveling the humanitarian catastrophes caused by this war and intensively bring Ukraine closer to victory

For 12 years, we have learned how to squeeze the most out of advertising traffic and multiply the money invested in advertising. And we know for sure that the conditional 10 euros spent on attracting traffic can bring support to funds for much larger amounts. And that means saving the lives of both civilians and defenders.

That is the way how it works with our clients. And in the same way, this process works with charity. We will be glad to see new people willing to join as sponsors of this initiative!

You can help us continue this fight and contribute to it. Today it is important and valuable more than ever. Because, if not now, then Ukraine may not have a second chance for a better future.

Slava Ukraine!

Georgy Kurbanov — Management
Dmitry Savitsky — COO
Ilya Balaban — Video Production, YouTube
Pavel Goncharov — Management
Ruslan Butuzov — Coordination of creative processes
Anna Veselova — Marketing
Tatyana Mertsalova — PR, Communications
Ekaterina Metzler - SMM
Artem Popov — PPC, traffic
Sergey Popovich - PPC Google
Igor Morozov — PPC Facebook
Anna Telko - PM
Natalia Grushka - PM

And many other wonderful people and professionals are with us.