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While it’s important for individuals to take steps to lower their carbon footprint and adopt important initiatives such as composting, recycling and eating less meat, that’s not the scale of change we need. In order to lower emissions to our target commitments, we need large scale policy solutions. All other sectors of the Canadian economy have organized themselves in a way to have influence over policy decisions which are important to their industry. The outdoor industry in Canada is massive, yet has never been organized in a way to have a collective voice and collaborative influence. That’s our mission and goal. As outdoor enthusiasts, we’re on the front lines of climate change and see the impacts first-hand. If we don’t step up and use our voice to protect the places we love and experiences we value, who will?
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