Stories connect and unite us, and telling your story authentically is a huge part of resonating with potential donors. But as your audience is inundated with more and more native content, the need to stand out and differentiate your campaign has become even more profound. It’s not a secret any longer that video holds the key to opening more donor doors. However, as campaigns become more saturated with video content, it’s not enough to include a video, you need to include good video.