Logan’s Battle With Lymphoma

Crowdfunding Advisors Featured Campaigns, The Voices

Case Study

Logan’s Battle With Lymphoma

Crowdfunding Advisors, FundRazr Team

Helping our community get to the next level of crowdfunding success

Logan was born premature and has dealt with a host of issues since his debut in 2007. In late 2014, he survived a double-lung transplant — a surgery that yields a 50/50 survival rate. His new lungs are thriving, but the anti-rejecting drugs he takes have given him post transplant lymphoma.

Family friend Amy Valm started a crowdfunding campaign to help raise money for his parents—who aren’t working because of constant appointments and hospital stays—with everyday expenses. The family also needs to complete a renovation on their home so it’s a safe environment for Logan’s new lungs. Money raised helps with buying materials for the renovation and labour, too. I spoke with Amy on why she decided to help Logan and his family in their time of need and how crowdfunding with FundRazr has helped them raise over $4K.

1. Why did you decide to start crowdfunding?

“I’m active on social platforms so have seen firsthand how funding sites can help. I’m also a strong believer in people helping people. My life motto is a line from the movie Bill and Ted’s Excellent Adventure — Be excellent to each other! I think a lot of people resonate with that and are eager to help when asked.”

2. How did you initially promote your campaign and create a community of support?

“I work in media, so I have an excellent platform to campaign from. I started with a bake sale and silent auction in my office and was overwhelmed by the support. I also did my fair share of rage-paging friends on Facebook with “please help my little buddy Logan” messages. My circle of connections all have huge hearts.”

3. What has integrating images, video and story updates meant for your campaign?

“I’ve actually noticed that Facebook blocks a lot of content, likely because they want users to pay to promote content — I get it— so I didn’t find it helped a lot. Good old word of mouth was what really spurred this.

4. What has been a challenge faced while crowdfunding?

“Facebook. I had tons of people sharing the campaign, but like I said before, no one was seeing the posts because it wouldn’t show up in newsfeeds. That was frustrating.”

5. What has been the highlight of your crowdfunding experience so far?

“Definitely seeing the benefits that this campaign brings to Logan’s family. Also, I’ve been really encouraged to see strangers and friends alike helping the cause. In a society that is very much “me, me, me,” I love knowing that there are selfless people who really care and want to make a difference.”

6. Do you have any advice for others who want to start crowdfunding?

Be diligent in your campaign. Don’t just dip your toe in, you need to cannonball and be fully submerged. This task takes time. This task takes effort. But it’s so worth it when your campaign positively affects someone.

Don’t be discouraged if the funds and support aren’t being generated the way that you hoped. Every little bit helps, and it’s important to keep that in mind.”

7. What are you most looking forward to after you reach your goal?

Logan’s longevity. I’m eager to see him thrive in a happy and healthy environment.

Click Here to learn more about Logan and support his cause.

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