News portal

How To Get Your Crowdfunding Campaign News Coverage

Crowdfunding Advisors Tips & Tricks

post-type-avatar
Tips & Tricks

How To Get Your Crowdfunding Campaign News Coverage

Crowdfunding Advisors, FundRazr Team

Helping our community get to the next level of crowdfunding success ?

Campaigns that receive news coverage (online and offline) raise 2 to 3 times more than campaigns that don’t.

Examples of campaigns that had news coverage include the Matt Scarff campaign (which raised a whopping $107,000), Aid for Orly (coming in at $70,000) and the Help Mama Jade campaign (brought in over $28,000).

All of these compelling stories went viral and were brought to the attention of local media by supporters sharing the story with their networks. To find out how to get your story noticed, watch our How To Get Your First Donations video.

How to get news coverage: Start by determining the target audience of your campaign.

Are you a health campaign?

Do you have a pet needing medical care?

Or are you a local business wanting to get your product made?

Here are our top categories for crowdfunding.

Crowdfunding categories_FundRazr

Once you see the category you fall under, begin searching for 10 local bloggers and 10 local news editors that write about that topic. When writing to an editor let them know how your story affects the community and how they can help.

Share: Give them tools to help spread the word: your campaign link, social media accounts and contact info are vital. Keep your supporters updated with any media coverage by posting it to your campaign.

Follow up:

  1. Check any stories written about your campaign to ensure they have provided proper links. The best way to do this? Google keywords from your campaign. For example look up your campaign title + your city.
  2. Once you find media written about your campaign, update your donors by sharing the link.

For more details on contacting news outlets, what content you need to provide and how to follow up, read our blog post.

If you have any questions regarding reaching out to local media email us.

Subscribe to our channel for more How To Crowdfund videos!

Did you enjoy this post?


Share it with your friends!

Related posts

Successful crowdfunding doesn’t mean that money appears out of thin air. Where does it come from, you ask? Well, all you need to know is right there in the word ...
Your Guide to Successful Crowdfunding
This post is written by a guest blogger Jessica Henderson. Jessica is a business and marketing blogger with 10 years of professional experience. She enjoys providing her audience with tips ...
Creating A Strong Brand Image For Your Nonprofit
In the nonprofit sector, we all want people to care about our cause. That’s why community is the magic ingredient when it comes to nonprofit fundraising. Building a community around ...
How nonprofits can build own community from scratch and attract new donors
With sub-campaigns you enable influencers and affiliates to use the content from your master campaign (images, videos, your brand story) and put their own spin on it with their own content and perks, allowing you to track exactly which campaign your contributions are coming from.
Getting Creative with Sub Campaigns for Influencer and Affiliate Marketing
The holiday season is important for charities – as we all know ‘Giving Season’ is when the largest volume of donations happens all year. But if your organization is always ...
Year End Giving: How to ask and grab attention of donors [Templates Inside]
If you’re reading this, it’s safe to say you’ll know the value of crowdfunding. A good crowdfunding campaign can be a core pillar of your fundraising strategy, raising money for ...
A Guide to Campaign Promotion: I've launched my crowdfunding campaign - now what?