Drawing

How To Crowdfund A Small Business

Crowdfunding Advisors Featured Campaigns, The Voices

post-type-avatar
Case Study

How To Crowdfund A Small Business

Crowdfunding Advisors, FundRazr Team

Helping our community get to the next level of crowdfunding success ?

Julie Le Carrer is a Belgian artist who practices Intuitive Drawing: a drawing made entirely by following intuition and sensations and usually inspired by a specific intention. Julie wants to launch her dream business, but needs money to finance her participation in a business coaching program.

The six month program with business coach Rachel Archelaus will help her launch a business centered on her creativity. Julie decided to start a crowdfunding campaign to reach out to to her friends and family for financial support. I spoke with Julie about her FundRazr campaign, and how she has included Perks and social sharing to reach her funding goal.

Watch Julie’s video pitch below:

1. Why did you decide to start crowdfunding?

“I really had no idea how I would get the 2000€ and just out of no where I thought of crowdfunding. At first I thought it wouldn’t be possible for such a personal project but I followed my intuition, and found your platform!”

2. How did you initially share your campaign and create a community of support?

“At first I sent it to all closest friends and family by email and Facebook. Then once I had some substantial amount of money raised I started sending it to a wider circle of friends and acquaintances still via email and Facebook. I also created my own Newsletter to send out twice a week.”

3. How have you integrated visual storytelling on your FundRazr campaign?

“Having a beautiful campaign was very important to me. I got some help from a friend to integrate pictures in an artistic visual way, and to create the whole look of the page. It puts images onto the words, it helps understand the content and also keeps people interested. It took me 2 months to put it all together, it was the first time I did something like that!”

4. Can you tell us a bit about your use of Perks in exchange for contributions?

“It has helped immensely, as so far only 5 people out of 42 have contributed without perks. They are a great incentive for people to get involved and also it shows that you don’t take their support lightly. And coming up with ideas for Perks is really fun!”

5. What has been a challenge faced while crowdfunding?

“At first just the fact of exposing myself like this. Then waiting for the contributions, especially the first week when you don’t know if it’s going to take off or not. An exciting challenge has been finding ways to promote the campaign, and I came up with the idea of making little videos every Friday in which I sing or say…the name of all contributors by heart!”

6. What has been the highlight of your crowdfunding experience so far?

All the positive feedback, and support. Also after the first week I started receiving contributions every day, and that was amazing.”

7. Do you have any advice for others who want to start crowdfunding?

“Be genuine and authentic in your presentation and do put some work into the presentation of your campaign. I do believe you get back as much as the amount of worked you’ve put in.

Another tip which part of it I got from another interview here is to segment your goal. Every week I would say ‘next goal is to reach half of the total’ and then I’d give examples on how to do that: ‘1 person donates 5€ + 3 persons donates 10€, etc…’ until it adds up to the amount. You make it easier for people, because even if they can’t afford to donate much they can see that any amount has a real impact. Stay enthusiastic, enthusiasm is contagious!

I have learned so much through this experience, on so many levels, so even if you don’t raise the total amount it’s really worth it. Also I would like to thank this platform, I found the support to be always present and very helpful and it’s very easy and practical to create and edit the campaign, the perks, to share on social media.”

Did you enjoy this post?


Share it with your friends!

Related posts

Soul Source Foundation aims to help women, girls and their families in rural Kenyan villages through women’s empowerment and access to education. They provide training for women’s groups in Western ...
Building A Brighter Future For Women: Empowerment and Education
Every summer in the barren Nevada desert, tens of thousands of people come together to create a community driven by creativity, connection, and the free exchange of ideas. First held ...
Burning Man: Incredible Art Installations That Are a Reality Thanks to Crowdfunding
Ananda and Jaya Lakshmi are creators of Kirtronica music. Kirtronica is a combination of electronica, dance and mantra, live instrumentation and vocals that are divinely inspired. After the success of ...
Music Crowdfunding - Fans, Perks & Creativity
For many years, Erin Thornton has studied and cooked 12th to 16th-century historical recipes and menus for a local Society of Creative Anachronism (SCA) group. Erin has cooked feasts for ...
Erin Is Cooking And Crowdfunding Her Way To England
Promotion is one of the most important aspects of any crowdfunding campaign, regardless of whether its philanthropic or entrepreneurial. Here are three places you can promote your FundRazr campaign that you likely hadn't thought of before.
3 Free Places to Promote Your FundRazr Campaign You Hadn't Thought of Before
Tucker Livingston is an award winning singer, songwriter and guitarist from Austin, Texas. After the success of his first album and traveling the world, he moved to India to study ...
How An Artist Can Make Music With Crowdfunding