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My American Mustang
$300 raised
3% of $10k goal
3 contributors
7 Days left Ends Dec 20, 2017
The “My American Mustang” app brings certified horse trainers, 'gentled' mustangs, and interested adopters, into one, collaborative location. Data provided from account holders allows, our algorithims to select trainer and mustangs in their area.

 

A sustainable solution for America's Mustang population is in great need. Mustang adotions are are at an all time low. But this is not for a lack of demand . Early efforts did more than raise awareness for the American Mustang, they created a demand for 'gentled' mustangs. Hundreds of ceriified trainers across the country select and transport mustangs from BLM holding facilities, apply their unique skill sets and train the wild out of these horses – all at no addtional cost to the adotpter. Although compensated, these trainers are left to locate adopters using their own resources.

The “My American Mustang” app brings certified trainers, 'gentled' mustangs, and genuinely interested adopters, into one, collaborative location. With data collected from mustang enthusiasts, our algorithims select trainers in their area, and connect adopters to their future mustangs. 

Free to download and free to use, this App not only provides the resources desperately needed by trainers, but allows them to customize profiles, showcase available mustangs, message interested adopters, and participate in e-commerce. News feeds from the BLM and partners will keep the public informed and unified. Subscribers will be able to follow their favorite trainers, learn about the adoption process, but how to participate in the goal of the mustang's survival.

There is a demand for these trained mustangs. However the mustang communtity is fragmented - disconnected. Most trainers, as well as those in search of trained mustangs, are forced to rely on news feed-based social media platforms to showcase their talent and advertise available horses. This approach is time consuming,  ineffiecient and can be costly when paying to boosts posts to attract viewers and attention. 

Our Technology-Based Solution

The "My American Mustang" App is a precise, database-driven application that uses multiple algorithims, to connect those looking for trainers and their trained mustangs. This new approach offers more training transparancy, greater fiscal accountability and better tracking of captured mustangs. It will also offer the breed a chance at national recognition through registries.

 

Although our app is still in development, it is moving through design and programing nicely. As professional horse trainers, this became our problem to solve. To date, we have self-funded this project. However, we need your help to finance the project through testing and launch (in less than six months).  Several months and some seriously long hours have been spent working on every detail of this project. As we near our launch date, we have beomce increasinly excited over the project's potential social impact and the opportunities it offers the very living legends we promote, train and protect. 

We are working with the Bureau of Land Management to assist in the promotion and support of the app, which in turn will augment their adoption programs and online auctions. The result will not only unify the mustang communtiy, educate the general public, but will create value to what has been considered a "wild," "dangerous" or worse, a welfare horse.

 

Pledging: After our campaign ends, feedback from backers (and trainers)  will be used to guage the responsiveness of the app and help devlop revisions and prioritize updates. The goal is to find homes for these horses and bring balance with the mustang herds and the land that supports them.

Even if you do not plan to adopt or own an American Mustang, we hope that you will support this cause and back our project and ensuring the survival of America's horse - your horse, and our children's horse. 

Pledging: After our campaign ends, feedback from backers (and trainers)  will be used to guage the responsiveness of the app and help devlop revisions and prioritize updates. The goal is to find homes for these horses and bring balance with the mustang herds and the land that supports them.

Even if you do not plan to adopt or own an American Mustang, we hope that you will support this cause and back our project and ensuring the survival of America's horse - your horse, and our children's horse. 

Our Team

Jonathan Deeley - CoFounder

Spanning over thirty years, Mr. Deeley’s extensive training and teaching experience has earned him national and international recognition as one of the most successful trainers of both wild and domestic horses.
A formal Naval Aviator, he currently serves as Stable Master and Training Officer for the US Army’s Military Funeral Honors Caisson Section, Fort Sam Houston, Texas and is the Director of Training at The Equestrian Academy.
It is Mr. Deeley’s firm belief it is never the horse’s fault, owners should train alongside their horse and he’s getting too old to keep breaking horses.

Seth "Bubba" Whitley - CoFounder 

With over 20 years of riding experience under his belt, his talent and skill has earned him the position of senior rider and has assisted training along side Mr. Deeley for the US Army Caisson Team for the last four years. A pround member of 82nd Airborne and Special Forces trained, Mr. Whitley will retire from the military shortly and continue his role as senior trainer and partner of the The Equestrian Academy.

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Perks

$25 USD
Thank You
  • 2 claimed
You may not need our App, but we definitely need you! You'll receive a special thank you email and your name will be listed on our website. We'll keep you updated on what's happening with Project Mustang and your horses.
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$125 USD
Original Year Calendar
  • 0 claimed
Estimated delivery Dec 2017
Our "Wild Backers" wall calendar reminds you 365 days that you´ve helped to fund a great idea! The images of mustangs created by award-winning photojournalist Jeanne Shepherd Harford
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$250 USD + shipping
Project Mustang T-Shirt
  • 1 claimed
Ships Worldwide
Estimated delivery Dec 2017
Our 2018 calander plus an organic and fair trade T-Shirt with Project Mustang logo. Make a statement and have one to wear as well. You will also be listed on our website and We'll keep you updated on what's happening with Project Mustang and your horses.
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$500 USD
One Year Premium Upgrade
  • 0 claimed
This is unique in that you not only support our cause, but that ofyour favorite trainer or non-profit rescue center specializiing in Mustangs. Premium upgrades allow for more photo and video posting as well as classified ad postings.
You will also be listed on our website and We'll keep you updated on what's happening with Project Mustang and your horses.
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$1,000 USD
Founders 2-Day Workshop
  • 0 claimed
  • 20 remaining
2-day workshop full of learning and training mustangs. Topics cover how to start, maintian and keep a mustang, tack maintenance, equine law, anatomy, and the basic rules established by Director of Training himself.
(does not cover travel or accomodations),
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