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Blogging is an essential aspect of marketing strategy for business. It is relevant that a company must have a blog site. In today's situation, wherein the social media marketing environment is expanding the competition is very intense. A business should have an effective strategy to compete with adversaries in the market. One move to achieve a successful online marketing is to have blog sites.
Blogs are in the form of articles written by the company's blog writers. These blog articles contain any information which is associated with the company's type of business. It could be a review, tips or latest trend in the business industry.
Your company can earn various benefits with blogging. For one, it can improve the traffic of your website. Hence, when people search for your site or an AdWord associated with it, your website may come in the top searches on the search engine. If your site has enough traffic, you have a great chance of earning more viewers. Inasmuch, blogging increases the SEO of your website. On the other hand, the goal about writing blogs is to connect with target consumers. Creating blog sites will make your viewers feel closer to your company. The information they can directly read from your blogs provide comfort to them. Thus, it only shows that blogging is not just a requirement but a necessity for a successful online marketing.
So, does your company have a blog? If not, learn how to start a blog with the help of Blog Basics.
You will need blogging platforms when you start creating a blog site. A blogging platform is a software or services which offer to publish your content on the internet in blog form. Thus, blog platforms are content management systems which handle the activities in your blog.
There are several free blog sites on the internet nowadays. If you want to have an excellent blog from free blogging platforms, here are the most popular free blog sites for 2017!
· WordPress.org - this blogging platform has a custom domain with 35,000 plugins, Mobile and SEO friendly. It also features spam blockers, social media plugins and suitable for beginners.
· Weebly- offers both free and premium platforms. The custom domain services of Weebly is only available for premium users. This platform characterizes free hosting, has customizable widgets, and social media plugins.
· Wix- provides custom domain, hosting, customized widgets and an HTML editor. This blog platform is suitable for business and professional use.
· Blogger- operates with a free hosting which is both mobile and SEO friendly. Moreover, Blogger also renders an HTML editor. The features of Blogger are ideal for beginners and personal use.
· Tumblr- hosting services included with more than a hundred themes to use, customizable widgets, and user-friendly. If you are a beginner in blogging, Tumblr is a good way to start your blog site.
Getting started with blogging is simple, but remember to choose the best blogging platform and web host to have a s1uccessful website. You can learn more on how to make a blog through Blog Basics.
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