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College students aren't reading the news. Instead, they're getting most of their information from social media, which is inconsistent and unreliable. That means young people are entering the real world — voting and engaging in civic discourse — without any real understanding of what happening around them. We believe this is horrible for our democracy.
At College Brief, we're bridging the gap between social media news consumption and traditional news habits through a suite of daily campus email newsletters. They're brief. Succinct. And visually pleasing.
The best part: Our model works. Industry standard newsletter engagement rates are a 20% open rate and 2% click rate. Our emails earn 75% opens and 5% clicks. We're currently at USC and Cal Poly San Luis Obispo, and plan to expand to UC Berkeley as soon as we raise the money.
