We’ve covered streetcars in ads… why not in art?
A Streetcar Named Toronto is a one-of-a-kind art project and urban exploration whose goal is to honour and celebrate the Canadian Light Rail Vehicle, the iconic streetcars that have defined our urban landscape since 1979.
In early 2019, we secured the use of a TTC CLRV
to be re-made as art and re-launched into service in September.
After six months of behind-the-scenes work, we were delighted to
announce that Jacquie Comrie, the Queen of Colour, was
selected to activate the exterior of the streetcar. And what a job
she's done!
Jacquie's exploration of colour as a tool for
healing and rejuvenation strikes us as the best possible use of this
unique opportunity. We live in a complicated world full of stress
and distraction, a world in which many of us suffer the ill effects
of negative emotions. We loved Jacquie's proposal to use a CLRV as a
vibrant installation of colour... a moving colour wheel, healing
hearts and minds as it snakes its way through the city. It is an
opportunity for us to re-engage with our positive emotions and
return to a simpler time, a time when feeling came more easily. We
hope you will love it too... and if you do, PLEASE SUPPORT
OUR CAMPAIGN.
But don't think we stopped with the exterior!
Step inside A Streetcar Named Toronto and be greeted with a kaleidoscope of colour and imagery from the supremely talented:
Nicole Beno - Interior Ceiling
Ryan Van Der Hout- Advertising Spaces
Suanne McGregor - Textiles and Lighting
Chris Perez- Rear Ceiling and Floor
They have helped create a world that's going to
thrill and reward the average TTC rider. You've never been on a
streetcar quite like this!
But we can't do it without your help. If you love what we've done, PLEASE SUPPORT OUR CAMPAIGN. Every donation counts.
A Streetcar Named Toronto is a citizen-funded initiative with our total budget going towards artist fees, materials and documenting this unique art project. A donation towards our project entitles the donor to a charitable tax receipt from CityFund Foundation, a new city-focused charity whose goal is to bring the city to life.
A Streetcar Named Toronto Team
Perks
For donations of $50 and more, we are releasing a limited edition trucker hat. Only 72 of these were made!
Highlights
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For donations of $50 and more, we are releasing a limited edition trucker hat. Only 72 of these were made!
