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Keith Tidball hasn't added a story.
I met Joey's father Brian through my work with combat wounded vets and recreational therapy a few years ago. Brian is a decorated war hero who's story is told by the NY Times here. Since that time, I have watched Brian beat his debilitating injury and the psychological toll of war, repair a family, and engage in a new healthy relationship. Much of his renewed vigor for life had to do with his new found passion for fishing, but his rock, his pride and joy are his sons.
Brian has become an advocate for the power of outdoor recreation for healing trauma, and was on his way to a Wounded Warriors in Action Foundation event when tragedy struck. Last Friday 12-year-old Joey Eisch passed away after being hit by a truck while he was riding his bike. The last words Brian said to Joey after instructing him to be careful on his bike ride were, "We love you, Buddy."
Since then, I have shared Brian and Joey's story with friends and like-minded associates, especially fellow veterans and GORUCK Challenge enthusiasts. We want to help the Eisch familiy in this time of difficulty, and we want you to partner with us. In a recent interview, Brian spoke of the importance of a proper funeral, and that he would sell his fishing boat if he had to. But we believe that he won't have to, that he will be able to continue to find solace in his outdoor activity, just like he did when returned from combat. We are going to make sure of it.
The concept is simple. "Ride for Joey" is just that - go ride your bike and embrace your freedom, your movement, your life. And think of Joey and his Family.
Step 1 - Go for a bike ride. Use a GPS mapper on your phone.
Step 2 - Post a screen shot of your route and/or a pic on our Joey's Ride Facebook Group page. The distance is up to you. Ride far, ride hard, or ride easy and enjoy it. Either way, take the time to celebrate Joey's life through your own movement.
Step 3 - Contribute to the cause - anything will help; 25$ or more will get you a Ride for Joey patch for your gear.
Step 4 - Follow Joey's father Brian's advice - "Hug your kids every chance you get," he said. "Tell them you love them because you never know when they're going to be gone."
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