Help Youth out of Poverty and Missed Opportunities
$775 raised
19 contributors
4 Years running
School students who complete entrepreneurial training programs have higher levels of achievement, are more prepared to take calculated risks and have increased economic opportunities. In addition, as many as 70% of youth are interested in pursuing ...
School students who complete entrepreneurial training programs have higher levels of achievement, are more prepared to take calculated risks and have increased economic opportunities. In addition, as many as 70% of youth are interested in pursuing entrepreneurial careers (report by the Kellogg Foundation and Gallup Poll surveys).However, 85% of students say they had been taught “practically nothing” or “very little” about business and how it works (W.K. Kellogg Foundation Survey).

A report by Civic Enterprises for the Bill & Melinda Gates Foundation found that 81% students who have dropped out of school said that real-world learning would have improved their chances of graduating from high school. But youth in San Diego – and especially low-income students – have limited options for pursuing real-world entrepreneurial knowledge.

The Art School of Chocolography (ASC) was founded in 2009 to meet this need. Every year, ASC provides low-income San Diego high school students with training in graphic design and running a business. Students design, market, and sell chocolate products with “chocolate art” designs they create.

The ASC’s mission is aimed at students who lack economic opportunities. Over its history, ASC has served students from Kearney, Madison, Morse and San Diego high schools. Between 62% to 95% of students at these schools are from low-income families (California Department of Education, 2012). For many students, what they learn from ASC could very well be their first step toward ending generational cycles of poverty and missed opportunities.

The ASC Youth Development Program provides students with extensive training in graphic design and business management. The program prepares students to create artwork for chocolate projects in which students use “chocolate art” technology to apply images or text directly onto chocolate using special FDA-approved edible food coloring. Students initiate their own independent business, create sales strategy and supporting documentation, market their own products, make product presentations to potential clients, negotiate, and then close the deal. During the course of the program, students apply newly occurred knowledge of digital design and entrepreneurship experience to community service activities. More information about the ASC Youth Development Program can be found at the ASC website www.chocolographyschool.com.

Please keep in mind that those young people who are responsible for their own businesses operation, have taken the challenge of running small business enterprises in order to prepare themselves for success in the competitive world of tomorrow. By making a contribution you are taking a part in the development of those young people and their small businesses.

Donated funds will be used to cover program expenses listed below. All other costs such as administrative and overhead expenses are covered by ASC profits.

1. Cost of the raw chocolate product needed to carry out Chocolography Club’s educational and hands-on activities, and club projects.

2. Cost of labor, training, and supportive assistance for contracted students from UCSD, SDSU and USD who serve as program leaders/mentors in our clubs at San Diego public schools.

Thank you very much for considering to do your part in financial support of this program.
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http://extension.missouri.edu/ceed/reports/YouthEntrepreneurshipKelloggFoundation2007.pdf
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