{"id":878,"date":"2025-02-25T11:24:32","date_gmt":"2025-02-25T19:24:32","guid":{"rendered":"http:\/\/fundrazr.com\/blog\/?p=878"},"modified":"2025-02-25T11:32:11","modified_gmt":"2025-02-25T19:32:11","slug":"how-to-raise-money-online","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/how-to-raise-money-online","title":{"rendered":"5 Reliable Ways Your Nonprofit Can Raise Money Online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From social media campaigns to monthly newsletters, your nonprofit likely leverages certain virtual channels to drive supporters to your <\/span><a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\"><span style=\"font-weight: 400;\">fundraising page<\/span><\/a><span style=\"font-weight: 400;\">. However, standing out online can be a challenge. While many digital fundraising methods have low upfront costs, reaching out to supporters virtually only feels worth it if you actually earn donations in return.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fundrazr.com\/blog\/posts\/how-to-raise-money-online\/#1_Craft_compelling_stories\" >1. Craft compelling stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fundrazr.com\/blog\/posts\/how-to-raise-money-online\/#2_Sell_products_and_services\" >2. Sell products and services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fundrazr.com\/blog\/posts\/how-to-raise-money-online\/#3_Leverage_supporters_networks\" >3. Leverage supporters\u2019 networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fundrazr.com\/blog\/posts\/how-to-raise-money-online\/#4_Employ_a_multi-channel_marketing_strategy\" >4. Employ a multi-channel marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fundrazr.com\/blog\/posts\/how-to-raise-money-online\/#5_Leverage_fundraising_platforms\" >5. Leverage fundraising platforms<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>To turn the internet into a fundraising channel you can count on, this guide will dive into five ways nonprofits can reliably raise money online:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft compelling stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sell products and services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage supporters\u2019 networks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employ a multi-channel marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage fundraising platforms\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"1_Craft_compelling_stories\"><\/span><span style=\"font-weight: 400;\">1. Craft compelling stories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to donating, facts matter. However, most people usually only dive into the facts after being emotionally moved by a specific cause. After all, an emotional appeal hooks prospective donors, convincing them there is an issue worth researching and supporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, your online donation appeals should include compelling, emotionally resonant stories. But to go viral, there are specific emotions you should target. <\/span><a href=\"https:\/\/mediacause.com\/viral-marketing-for-nonprofits-5-best-emotions-leverage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketing professor Jonah Berger<\/span><\/a><span style=\"font-weight: 400;\"> urges nonprofit marketers to consider what types of emotions inspire action. He divides them into \u201clow-arousal\u201d emotions, which don\u2019t lead to action, and \u201chigh-arousal\u201d emotions, which do.\u00a0<\/span><\/p>\n<p><strong>High-arousal emotions include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excitement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anger<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amusement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Humor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Donation appeals that invoke these emotions are more likely to be shared and lead to tangible support. For example, you might create a funny video for <\/span><a href=\"https:\/\/gettingattention.org\/youtube-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> or TikTok that relates your mission to current viral trends, or you might write a blog post that invokes feelings of frustration on behalf of your cause.<\/span><\/p>\n<p><strong>Invoke these emotions by:<\/strong><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Creating captivating titles. <\/b><span style=\"font-weight: 400;\">People respond to urgency. Use words in your title that motivate people and specify a timeline. For example, \u201cBuy an iPad for Sarah,\u201d is a plain title compared to \u201cSarah urgently needs an iPad to communicate. Help!\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Writing detailed descriptions.<\/b><span style=\"font-weight: 400;\"> In your descriptions, make sure that the who, what, and why are addressed in the first 3-4 sentences. For instance, you might pair the title from the previous example with a description like, \u201cSarah has autism and cannot speak. Our doctor says that an iPad with a special autism app will help her communicate with the world. This gift will immediately impact that way she interacts with us. Please help us give Sarah a voice by next month.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Adding compelling visuals. <\/b><span style=\"font-weight: 400;\">A picture is worth a thousand words, and photos and videos can go a long way toward helping supporters visualize your nonprofit\u2019s impact. Take photos and record videos of your nonprofit at work to share with supporters.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Sell_products_and_services\"><\/span><span style=\"font-weight: 400;\">2. Sell products and services<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although they are not businesses, charitable organizations are just as capable of <\/span><a href=\"https:\/\/blog.bonfire.com\/can-nonprofits-sell-products\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">selling products and services<\/span><\/a><span style=\"font-weight: 400;\"> as businesses. For example, there are nonprofit publishing houses, thrift stores, educational institutions, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some nonprofits\u2019 missions and resources lend themselves to sales better than others. That being said, almost any nonprofit can launch a successful online merchandise store. Selling branded merchandise does come with start-up costs, such as the price of ordering inventory, but by following these steps, you will turn a profit reliably:\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Assess supporter interests. <\/b><span style=\"font-weight: 400;\">Survey your supporters to determine if your nonprofit has an audience for branded merchandise. Ask your supporter base not just whether they\u2019d be interested in buying merchandise but also what types of merchandise they\u2019d like to see, such as if they prefer t-shirts and sweaters or water bottles and tote bags.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Create high-quality merchandise. <\/b><span style=\"font-weight: 400;\">Supporters should want to buy your merchandise not just because it supports your nonprofit but also because you sell quality products. For example, for branded t-shirts, get creative with the designs to create fashionable pieces supporters can wear anywhere rather than simply adding your logo to a blank shirt.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Market products regularly. <\/b><span style=\"font-weight: 400;\">Once your initial <\/span><a href=\"https:\/\/blog.bonfire.com\/online-stores-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online store<\/span><\/a><span style=\"font-weight: 400;\"> is set up, routinely raise money through continued sales. Keep this revenue stream going strong by regularly promoting merchandise to supporters, highlighting new items, and sharing sales opportunities.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To streamline product sales, consider working with a <\/span><a href=\"https:\/\/www.bonfire.com\/fundraising\/nonprofits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nonprofit merchandise platform<\/span><\/a><span style=\"font-weight: 400;\">. These vendors can help host your online store and handle logistics, such as ordering and distributing items, on your behalf, allowing you to focus solely on marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, consider how you can use your merchandise to encourage donations. For instance, many crowdfunding campaigns use merchandise as <\/span><a href=\"https:\/\/fundrazr.com\/pages\/perks-wishlist-crowdfunding\"><span style=\"font-weight: 400;\">perks<\/span><\/a><span style=\"font-weight: 400;\"> in exchange for support.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Leverage_supporters_networks\"><\/span><span style=\"font-weight: 400;\">3. Leverage supporters\u2019 networks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Each donor you earn has a host of contacts who might also be willing to support your cause. To get in touch with these prospective donors, ask your current supporters to do a little online fundraising themselves through a <\/span><a href=\"https:\/\/fundrazr.com\/pages\/peer-to-peer-fundraising\"><span style=\"font-weight: 400;\">peer-to-peer campaign<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraisers involve your supporters creating individual online campaign pages to fundraise on your behalf. To run a <\/span><a href=\"https:\/\/fundrazr.com\/blog\/posts\/nonprofit-peer-to-peer-fundraising-essential-steps-to-success\"><span style=\"font-weight: 400;\">successful peer-to-peer campaign<\/span><\/a><span style=\"font-weight: 400;\">, follow these steps:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Recruit peer-to-peer fundraisers. <\/b><span style=\"font-weight: 400;\">Contact dedicated supporters to ask if they would be your first peer-to-peer fundraisers. It\u2019s helpful if they have large social media followings, but it\u2019s more important that they are committed to your cause and willing to work hard to promote your mission.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Onboard supporters. <\/b><span style=\"font-weight: 400;\">When a new supporter signs up for your peer-to-peer fundraiser, ensure they receive proper training on how to use any relevant software as well as how to properly present your nonprofit to external audiences.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Check in regularly. <\/b><span style=\"font-weight: 400;\">While peer-to-peer fundraisers essentially run themselves after onboarding, you should routinely check in with participating supporters. Appoint a dedicated volunteer manager to reach out to your peer-to-peer fundraisers to give them encouragement, troubleshoot problems, and answer questions.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can host either rolling or set deadline fundraisers. In a rolling peer-to-peer fundraiser, supporters can sign themselves up and start collecting donations for your cause at any time. With a set deadline, there is a determined endpoint by which all donations must be collected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rolling campaigns are useful for earning continuous revenue, while a set deadline approach instills a sense of urgency and raises money online for a specific project in a short time frame.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Employ_a_multi-channel_marketing_strategy\"><\/span><span style=\"font-weight: 400;\">4. Employ a multi-channel marketing strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to online fundraising, there are many ways to reach your supporters. This includes multiple social media platforms, email campaigns, and more. Plus, your offline efforts, like <\/span><a href=\"https:\/\/fundrazr.com\/blog\/posts\/fundraising-appeal-lost-in-the-mail-heres-how-to-fix-it\"><span style=\"font-weight: 400;\">direct mail<\/span><\/a><span style=\"font-weight: 400;\"> and fundraising flyers, help supplement your digital fundraising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a multi-channel marketing strategy, you can reach more supporters and reinforce your message, leading to increased support. Improve your ability to fundraise on multiple platforms by:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Planning content blasts.<\/b><span style=\"font-weight: 400;\"> Multi-channel marketing is about spreading donation appeals on as many platforms as possible. Use a content calendar to stay organized and determine when posts on every platform will go live so prospective supporters will see your nonprofit\u2019s ads, content, and promotions no matter where they go online.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Repurposing content. <\/b><span style=\"font-weight: 400;\">Maintaining continual activity on multiple channels is difficult, but you can build a strong social media presence across several platforms by repurposing content depending on where you post it. For example, you might write a blog post for your website, share an excerpt of it on Facebook, create a corresponding infographic for Instagram, and record a short video narrating specific quotes from it for TikTok.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Adding a fundraising widget. <\/b><span style=\"font-weight: 400;\">The goal of a multi-channel marketing strategy is to steer traffic to your website where supporters can donate. Convert more of these site visitors into donors by adding an accessible <\/span><a href=\"https:\/\/fundrazr.com\/pages\/fundraising-widgets\"><span style=\"font-weight: 400;\">fundraising widget<\/span><\/a><span style=\"font-weight: 400;\"> supporters can use to view your fundraiser and make a gift immediately.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Measuring channel metrics.<\/b><span style=\"font-weight: 400;\"> Not every online channel is equally useful. When launching a multi-channel strategy, track engagement metrics to determine exactly which platforms your audience uses and actually lead to conversions. Then, focus your highest quality content on these platforms to ensure you reach your audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, get creative with how you use various online channels. For instance, you might improve your <\/span><a href=\"https:\/\/ecardwidget.com\/donor-thank-you-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donor thank-you emails<\/span><\/a><span style=\"font-weight: 400;\"> by adding video messages or colorful eCards. A few other ways to thank donors include:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Personalized donation receipts.<\/b><span style=\"font-weight: 400;\"> All donors should receive a receipt confirming the gift, providing them with a record of their gift for tax purposes. Additionally, this is another opportunity to thank supporters for their gift by sending a personalized message along with the receipt.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Thank-you videos.<\/b><span style=\"font-weight: 400;\"> Attach a face to your organization with short 1-2 minute thank-you videos. These don\u2019t need to be fancy, and most nonprofits can create quality videos with a smartphone camera and a quiet place to film.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Exclusive perks.<\/b><span style=\"font-weight: 400;\"> For certain campaigns, you might provide supporters with gifts in exchange for their donations. For example, during a crowdfunding campaign, you might create donor tiers that promise various perks in exchange for certain giving amounts.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Going the extra mile in your <\/span><a href=\"https:\/\/fundrazr.com\/blog\/posts\/the-thankuary-guide-raise-more-all-year-long-with-effective-donor-recognition\"><span style=\"font-weight: 400;\">donor recognition efforts<\/span><\/a><span style=\"font-weight: 400;\"> can help you secure continuous support for years to come.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Leverage_fundraising_platforms\"><\/span><span style=\"font-weight: 400;\">5. Leverage fundraising platforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Run professional, organized online fundraisers by leveraging tools created specifically for nonprofits. Optimizing your nonprofit\u2019s donation page is essential for any campaign, but you may also look into platforms built for unique campaign types.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you plan to run any of the following online fundraisers, research software vendors in advance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fundrazr.com\/pages\/peer-to-peer-fundraising\"><span style=\"font-weight: 400;\">Peer-to-peer campaigns<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\"><span style=\"font-weight: 400;\">Nonprofit crowdfunding<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online auctions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pledge campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fundrazr.com\/pages\/perks-wishlist-crowdfunding\"><span style=\"font-weight: 400;\">Online stores<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When assessing platforms, consider the scope of your needs. For instance, are you planning to run just one peer-to-peer campaign, or will you launch a rolling initiative that needs continual technical support? This will help you choose tools that fit your budget and prevent overspending, which can hamper your ability to turn a profit online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a wide range of ways nonprofits can raise money online. From selling products to creating emotionally compelling marketing blasts, online fundraising is about reaching your supporters where they are with content that appeals to them. Start your efforts by assessing your online audience and talking to a <\/span><a href=\"https:\/\/fundrazr.com\/pages\/crowdfunding-strategist\"><span style=\"font-weight: 400;\">fundraising strategist<\/span><\/a><span style=\"font-weight: 400;\"> for help.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/fundrazr.com\/manage\">Manage your FundRazr camapigns<\/a>\u00a0\u00b7\u00a0<a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\">Learn about FundRazr<\/a>\u00a0\u00b7\u00a0<a href=\"https:\/\/fundrazr.com\/pages\/support\">Get support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From social media campaigns to monthly newsletters, your nonprofit likely leverages certain virtual channels to drive supporters to your fundraising page. However, standing out online can be a challenge. While&#8230;<\/p>\n","protected":false},"author":6,"featured_media":26699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4218],"tags":[786,4225,790,1007,800],"class_list":{"0":"post-878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-tricks","8":"tag-crowdfunding","9":"tag-digital-fundraising","10":"tag-fundrazr","11":"tag-nonprofit-fundraising","12":"tag-online-donations"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Reliable Ways Your Nonprofit Can Raise Money Online | FundRazr<\/title>\n<meta name=\"description\" content=\"Raising money online is essential for nonprofits looking to secure more revenue. 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