{"id":8417,"date":"2018-05-21T16:54:16","date_gmt":"2018-05-21T23:54:16","guid":{"rendered":"https:\/\/blog.fundrazr.com\/?p=8417"},"modified":"2023-11-25T11:35:43","modified_gmt":"2023-11-25T19:35:43","slug":"medical-fundraising-what-you-need-to-know-for-a-successful-campaign","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign","title":{"rendered":"Medical Fundraising: What You Need to Know for a Successful Campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Medical fundraising campaigns are one of the most popular types on FundRazr &#8211; and one of the most important. When your health and comfort while battling sickness is at stake, you\u2019re going to want to do everything right when it comes to medical fundraising. Don\u2019t worry &#8211; we\u2019re here to share our experience with you. Here\u2019s ten tips to have the most successful medical fundraising campaign possible, so you can focus on what really matters: getting better.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#10_Tips_for_A_Successful_Medical_Fundraising_Campaign\" >10 Tips for A Successful Medical Fundraising Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#1_Get_Personal\" >1. Get Personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#2_Use_Visuals\" >2. Use Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#3_Update_Your_Audience\" >3. Update Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#4_Plan_an_Event\" >4. Plan an Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#5_Reach_Out_Directly\" >5. Reach Out Directly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#6_Dont_Start_at_0\" >6. Don&#8217;t Start at $0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#7_Set_SMART_Goals\" >7. Set SMART Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#8_Create_A_Wish_List\" >8. Create A Wish List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#9_Use_Diverse_Methods\" >9. Use Diverse Methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#10_Show_Your_Gratitude\" >10. Show Your Gratitude<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\/#About_FundRazr\" >About FundRazr<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"10_Tips_for_A_Successful_Medical_Fundraising_Campaign\"><\/span>10 Tips for A Successful Medical Fundraising Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Get_Personal\"><\/span>1. Get Personal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>P<\/strong><b>ersonalize your campaign to <a href=\"https:\/\/fundrazr.com\/blog\/posts\/storytelling-the-fundamental-of-crowdfunding\">tell your story<\/a>. <span style=\"font-weight: 400;\">It\u2019s not enough to just ask people to donate to your cause &#8211; you need to show them <\/span><i><span style=\"font-weight: 400;\">why. <\/span><\/i><span style=\"font-weight: 400;\">Make sure your campaign has a simple, clear title, and plenty of text that takes the viewer along on your journey as they read. Don\u2019t just tell them the name of the illness or injury you\u2019re fighting; tell them how you found out, how it\u2019s affecting your life, and where you\u2019re going from here. Your community wants to support you, so make sure they know where you\u2019re at.<\/span><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Visuals\"><\/span>2. Use Visuals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Add pictures and video to help people relate.<\/strong> <span style=\"font-weight: 400;\">You\u2019ve probably heard this advice before &#8211; we know it\u2019s one we\u2019ve mentioned many times. But that\u2019s because it\u2019s one of the most important things you can do to ensure the success of your campaign. Humans are inherently visual creatures, and images have an impact before the viewer\u2019s even decided whether or not to read your story. However, quality matters, too &#8211; images should be clear and appealing, free of blurriness, in the best lighting possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to include as many images of the recipient and their family as you can, preferably looking right at the camera. These are the types of picture content that will help the viewer to establish an emotional connection with your cause.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Update_Your_Audience\"><\/span>3. Update Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Add frequent updates to your story.<\/strong><span style=\"font-weight: 400;\"> Make sure you\u2019re sharing progress, milestones and setbacks with your community of donors. They are invested in seeing your success!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Plan_an_Event\"><\/span>4. Plan an Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Set up a fundraising event.<\/strong> <span style=\"font-weight: 400;\">Reach out in your local community to find venues or businesses that relate to your cause &#8211; maybe the campaign recipient is a regular customer there, or they work in the same industry as the recipient does. Ask these businesses to donate their space and time by holding the event there, and potentially make a financial or in-kind donations, such as food or party supplies, as well. The event can raise money through ticket or food and drink sales, as well as by a \u201cdonation station\u201d where people can donate via smartphone or laptop.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Reach_Out_Directly\"><\/span>5. Reach Out Directly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Get in touch with organizations.<\/strong> <span style=\"font-weight: 400;\">Is the medical fundraising campaign recipient a member of any local groups like a church, school, club, or sports team? Appeal to these groups directly for donations, and ask them to get involved in any fundraising events you may be holding &#8211; or hold their own.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Dont_Start_at_0\"><\/span>6. Don&#8217;t Start at $0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Make sure you line up some donations ahead of time.<\/strong><span style=\"font-weight: 400;\"> Even if it\u2019s a small amount, seeing that the campaign isn\u2019t starting at zero will inspire trust in potential donors and encourage them to keep its momentum going.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Set_SMART_Goals\"><\/span><strong>7. Set SMART Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Start with a <a href=\"https:\/\/fundrazr.com\/blog\/posts\/setting-smart-crowdfunding-goals\">realistic goal<\/a>.<\/strong> <span style=\"font-weight: 400;\">Once this goal is met, or almost met, you can raise it if need me. Base your goal on insurance copays, uncovered bills, transportation, lost wages, and accommodation. Decide which expenses are of the highest priority and base your initial goal on those &#8211; all while telling potential donors exactly where the money is going. A attainable goal will inspire donations as people want to help your campaign get closer and closer to its target.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Create_A_Wish_List\"><\/span>8. Create A Wish List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Consider creating wish list items.<\/strong><span style=\"font-weight: 400;\"> Base these items on your actual needs. Medical equipment, groceries, monthly hospital expenses or rent, if you\u2019re unable to work, are all excellent choices. Being able to directly provide you with these basic necessities will help donors feel and visualize their impact.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Use_Diverse_Methods\"><\/span>9. Use Diverse Methods<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Appeal for donations on various platforms<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> <a href=\"https:\/\/fundrazr.com\/blog\/posts\/a-facebook-page-will-enhance-your-fundrazrs-success\">Social media<\/a> platforms like Facebook are powerful tools for this strategy. Share to communities with whom you may have something in common; for example, sharing a medical fundraising campaign for a child to a parenting group. Also, you might consider good old-fashioned email and phone &#8211; these more personal appeals can be very effective!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Show_Your_Gratitude\"><\/span>10. Show Your Gratitude<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Say \u2018Thank You\u2019!<\/strong> <span style=\"font-weight: 400;\">Whether electronically or by snail mail, give out a thank you note for each donation. When your medical fundraising campaign is over, considering holding a thank-you event to show your donors your appreciation.<\/span><\/p>\n<p>It all comes down to communication &#8211; share your story with your community so they&#8217;ll get invested and become donors, and then share and connect with your donors every step of the way.<\/p>\n<p>With these tips, you can make sure your medical fundraising campaign is successful\u00a0 &#8211; so you can have the best recovery possible and get back on your feet!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"About_FundRazr\"><\/span><strong>About FundRazr<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/fundrazr.com\/\">FundRazr<\/a>\u00a0is a crowdfunding platform that eliminates the barriers of raising money online and enables\u00a0<a href=\"https:\/\/fundrazr.com\/pages\/nonprofits\">nonprofits<\/a>\u00a0and charities, no matter how large or small, to easily run innovative fundraising\u00a0<a href=\"https:\/\/fundrazr.com\/find\">campaigns<\/a>\u00a0for their cause.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medical fundraising campaigns are one of the most popular types on FundRazr &#8211; and one of the most important. When your health and comfort while battling sickness is at stake,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":23359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4218],"tags":[4221],"class_list":{"0":"post-8417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-tricks","8":"tag-medical-fundraising"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medical Fundraising: What You Need to Know for a Successful Campaign &#8211; FundRazr<\/title>\n<meta name=\"description\" content=\"Here\u2019s ten tips to have the most successful medical fundraising campaign possible, so you can focus on what really matters: getting better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundrazr.com\/blog\/posts\/medical-fundraising-what-you-need-to-know-for-a-successful-campaign\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Medical Fundraising: What You Need to Know for a Successful Campaign &#8211; 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