{"id":6928,"date":"2023-10-09T08:05:04","date_gmt":"2023-10-09T15:05:04","guid":{"rendered":"http:\/\/blog.fundrazr.com\/?p=6928"},"modified":"2023-12-01T13:11:06","modified_gmt":"2023-12-01T21:11:06","slug":"3-ways-leverage-givingtuesday","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/3-ways-leverage-givingtuesday","title":{"rendered":"3 Ways to Make the Most of #GivingTuesday This Year"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"What_is_GivingTuesday\"><\/span>What is #GivingTuesday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/givingtuesday.ca\/\" target=\"_blank\" rel=\"noopener\">#GivingTuesday<\/a> is a global day of giving. After the sales of Black Friday and Cyber Monday, #GivingTuesday is a time to celebrate and encourage activities that support charities and non profits. Whether it\u2019s making a donation, volunteering time, helping a neighbour or spreading the word, #GivingTuesday is a movement for everyone who wants to give something back.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fundrazr.com\/blog\/posts\/3-ways-leverage-givingtuesday\/#What_is_GivingTuesday\" >What is #GivingTuesday?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fundrazr.com\/blog\/posts\/3-ways-leverage-givingtuesday\/#I_Already_Have_a_Fundraising_Campaign\" >I Already Have a Fundraising Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fundrazr.com\/blog\/posts\/3-ways-leverage-givingtuesday\/#I_Want_to_Start_a_Campaign_for_GivingTuesday\" >I Want to Start a Campaign for #GivingTuesday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fundrazr.com\/blog\/posts\/3-ways-leverage-givingtuesday\/#Heres_How_to_Stand_Out_from_the_Crowd_on_GivingTuesday\" >Here&#8217;s How to Stand Out from the Crowd on #GivingTuesday<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Whether you\u2019re currently running a fundraising campaign or plan to start one, #GivingTuesday is the perfect way to boost your campaign and make the most of this global event.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"I_Already_Have_a_Fundraising_Campaign\"><\/span>I Already Have a Fundraising Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you already have a fundraising campaign started at this time of year\u2014Great! Leverage #GivingTuesday this year by encouraging others to celebrate the spirit of giving. #GivingTuesday kicks off the holiday season of giving, and presents a great opportunity to reach out to new audiences of potential donors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"I_Want_to_Start_a_Campaign_for_GivingTuesday\"><\/span>I Want to Start a Campaign for #GivingTuesday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can set up your campaign in a few simple steps and be sure that the money raised by your efforts will be donated securely to the non-profit of your choice. <a href=\"http:\/\/fundrazr.com\/pages\/charity-fundraising\">Click here to search over 1.5 million registered charities and start raising money for the cause closest to your heart.<\/a> Once you&#8217;ve got a cause to campaign, you&#8217;ll want to learn how to differentiate yourself from the rest of the campaigns. Read on to find out how to do this!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heres_How_to_Stand_Out_from_the_Crowd_on_GivingTuesday\"><\/span>Here&#8217;s How to Stand Out from the Crowd on #GivingTuesday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>1. Get Personal<\/h4>\n<p>Email your friends, family, colleagues, and generally every appropriate person you can think of about #GivingTuesday. Send them a personalized message and let them know what you&#8217;re up to, and how they can contribute. The time of year makes the ask much easier. Let them know that if they can&#8217;t afford to donate (given the expensive nature of the holiday season) how grateful you would be if they could share the campaign with their networks as well.<\/p>\n<h4>2. Put Your Social Shoes On<\/h4>\n<p>Go to town using the official hashtag #GivingTuesday to be connected to the giving community and get extra visibility for your campaign. Remember, it&#8217;s not enough to shout into the crowded room that is Twitter. Get in conversations with people and be sure to include the URL link to your fundraising campaign so people can take action right away.<\/p>\n<p>Try using the official hashtag on other platforms like Facebook, Instagram, and even TikTok to get more eyes on your campaign!<\/p>\n<h4>3. Let&#8217;s Make Headlines!<\/h4>\n<p>#GivingTuesday has a lot of buzz, is seasonal, and a source for stories for news media. Leverage the newsworthiness of the event by reaching out to your local media (newspapers, online news, blogs and radio). Write a pitch about what you\u2019re raising money for and how it\u2019s an opportunity for people to join the #GivingTuesday movement. Campaigns that receive news coverage (both online or offline) raised 2 to 3 times more than campaigns that don\u2019t. <a href=\"http:\/\/blog.fundrazr.com\/tips-and-tricks\/how-to-pitch-your-story\/\"><strong> If this seems daunting, we can help you learn how to pitch your story to the media.<\/strong><\/a><\/p>\n<h4>Whether you choose to run a campaign or donate to a cause you care about, we hope you&#8217;ll participate in this special day.<\/h4>\n<h4>Tell us how you&#8217;re giving on\u00a0<a href=\"https:\/\/www.facebook.com\/FundRazr\">Facebook!<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re currently running a fundraising campaign or plan to start one, #GivingTuesday is the perfect way to boost your campaign and make the most of this global event.<\/p>\n","protected":false},"author":6,"featured_media":26377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4219],"tags":[815,762,1240],"class_list":{"0":"post-6928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nonprofits-new","8":"tag-fundraising","9":"tag-giving-tuesday","10":"tag-holiday-giving"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Ways to Make the Most of #GivingTuesday This Year &#8211; 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