{"id":4413,"date":"2014-02-28T10:32:17","date_gmt":"2014-02-28T18:32:17","guid":{"rendered":"http:\/\/blog.fundrazr.com\/?p=4413"},"modified":"2023-12-01T13:50:53","modified_gmt":"2023-12-01T21:50:53","slug":"storytelling-the-fundamental-of-crowdfunding","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/storytelling-the-fundamental-of-crowdfunding","title":{"rendered":"StoryTelling: The Fundamental of Crowdfunding"},"content":{"rendered":"<p>Our customers often ask us, \u201cWhat is the most important aspect of a successful campaign? \u201c Well, social sharing, use of graphics, perks all play a part in making a campaign successful, so it\u2019s difficult to pinpoint a single aspect that predicts campaign success. However, if we have to identify something, it would be story telling.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fundrazr.com\/blog\/posts\/storytelling-the-fundamental-of-crowdfunding\/#Logos\" >Logos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fundrazr.com\/blog\/posts\/storytelling-the-fundamental-of-crowdfunding\/#Pathos\" >Pathos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fundrazr.com\/blog\/posts\/storytelling-the-fundamental-of-crowdfunding\/#Ethos\" >Ethos<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Story telling has existed since the beginning of mankind. Traditionally, stories were told orally by village shamans and chiefs, but eventually the stories were written down and organized as books. Today, we call those stories \u201chistory\u201d.<\/p>\n<p>People are inherently drawn to stories and can become heavily invested in the story as the story progresses. This concept can be applied to your crowdfunding campaigns. Instead of thinking \u201cpitch your audience&#8221;, try to tell the story behind the campaign. <strong>To better engage your audience, we suggest you tell the story based on 1 or more of Aristotle\u2019s principles.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Logos\"><\/span><strong>Logos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Logos means logic, so if applied to storytelling; the concept can be understood as reasoning by logic. It is a very pragmatic approach often supported by facts and numbers. It is commonly used to support a claim and regularly used in the telling of entrepreneurial stories. An example of logos can be found in the <a href=\"https:\/\/fundrazr.com\/campaigns\/5bDae\" target=\"_blank\" rel=\"noopener noreferrer\">JusTea<\/a> campaign, where the campaigner uses facts to persuade the crowd why his Tea business model is superior to the one in place. His use of numbers supported his claim; therefore, he was able to raise nearly $18,000. Logos can also be applied to personal campaigns through stating where the funding is going to be used. For example, if you are raising money for someone in need of surgery, tell the crowd what the money is going to be used towards. This allows the crowd to attribute the money towards a purpose instead of just a general fund.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pathos\"><\/span><strong>Pathos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pathos means emotion, so if applied to storytelling; it\u2019s basically persuasion through emotion. It basically draws on people\u2019s empathy in order to convince them about a certain cause. It is mostly present in personal campaigns and can be very powerful if used correctly. An example of the use of pathos can be found in every <a href=\"http:\/\/blog.fundrazr.com\/success-stories\/fundrazr-success-story-ride-to-give\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ride to Give<\/a> campaigns as the campaigners tells the story of each individual child. It\u2019s important to note that the stories have to give enough details to inspire emotion, but not too much so that it overwhelms the audience. Although more commonly found in personal campaigns, pathos can also be used in creative and personal campaigns. Take<a href=\"https:\/\/fundrazr.com\/campaigns\/abfJe\" target=\"_blank\" rel=\"noopener noreferrer\"> Jalanan<\/a> for example, they used Pathos to tell the story of 3 street musicians and their daily struggles. The emotional appeal connected with their audience and they were able to raise over $20,000.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ethos\"><\/span><strong>Ethos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ethos is an appeal to the authority or credibility of the presenter, so if applied to storytelling; it\u2019s basically convincing your audience about the credibility of your story. Often, an authority figure would expert in their field is used to provide the validity in your story. News reports and awards are also great sources of Ethos. For example, <a href=\"https:\/\/fundrazr.com\/campaigns\/abfJe\" target=\"_blank\" rel=\"noopener noreferrer\">Jalanan<\/a> used their nomination of the Mecenat Award to inform their audience that their movie is very credible and on some level successful. Ethos can also be used in personal campaigns through quoting doctors or other figures in authority.<\/p>\n<p>All three principles are very effective tools of storytelling. We hope that you are able to incorporate some or maybe even all the principles into you stories. We know you all have amazing stories and we can\u2019t wait to read them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our customers often ask us, \u201cWhat is the most important aspect of a successful campaign? \u201c Well, social sharing, use of graphics, perks all play a part in making a&#8230;<\/p>\n","protected":false},"author":6,"featured_media":26387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4218],"tags":[1020,4166,1021],"class_list":{"0":"post-4413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-tricks","8":"tag-crowdfunding-story","9":"tag-storytelling","10":"tag-the-fundamental-of-crowdfunding"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>StoryTelling: The Fundamental of Crowdfunding &#8211; FundRazr<\/title>\n<meta name=\"description\" content=\"Master the art of storytelling to create successful campaigns. 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