{"id":26749,"date":"2025-09-10T12:26:49","date_gmt":"2025-09-10T19:26:49","guid":{"rendered":"https:\/\/fundrazr.com\/blog\/?p=26749"},"modified":"2025-10-02T16:11:56","modified_gmt":"2025-10-02T23:11:56","slug":"giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities","title":{"rendered":"Giving Tuesday 2025 Report: A Landscape of Challenges and Opportunities"},"content":{"rendered":"\n<p>As tariffs continue to weigh on the North American economy, many households are tightening their budgets, reducing discretionary spending, and ultimately affecting donor capacity and giving behavior.&nbsp;<\/p>\n\n\n\n<p>At FundRazr, we understand nonprofits are navigating a tightrope right now, facing rising costs just when community needs are surging. You\u2019re doing more with less, and that strain is real. Here\u2019s what\u2019s happening to the fundraising industry, what it means for your organization, and how you can transform challenges into opportunities.&nbsp;<\/p>\n\n\n\n<p><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">Make sure you read till the end to discover how to turn today\u2019s learnings into actionable results!<\/mark><\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#Tariffs_Inflation_A_Strain_on_Both_Sides_of_the_Giving_Equation\" >Tariffs &amp; Inflation: A Strain on Both Sides of the Giving Equation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#Shifting_Donor_Behavior_Spotlight_on_Stability\" >Shifting Donor Behavior: Spotlight on Stability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#Donor_Retention_Remains_Critical_but_Costly\" >Donor Retention Remains Critical but Costly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#Gen_Z_Donors_Peer-to-Peer_Fundraising_The_Surging_Frontier_of_Engagement\" >Gen Z Donors &amp; Peer-to-Peer Fundraising: The Surging Frontier of Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#End-of-Year_Giving_Still_the_Power_Period_for_Nonprofits\" >End-of-Year Giving: Still the Power Period for Nonprofits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#What_This_All_Means_for_Nonprofit_Organizations\" >What This All Means for Nonprofit Organizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#Your_Nonprofits_Next_Step\" >Your Nonprofit\u2019s Next Step<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fundrazr.com\/blog\/posts\/giving-tuesday-2025-report-a-landscape-of-challenges-and-opportunities\/#Stay_Tuned_For_More_Free_Resources\" >Stay Tuned For More Free Resources<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tariffs_Inflation_A_Strain_on_Both_Sides_of_the_Giving_Equation\"><\/span>Tariffs &amp; Inflation: A Strain on Both Sides of the Giving Equation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tariffs are pushing up the cost of <a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\">in-person fundraising event<\/a> materials and technology, raising expenses for nonprofits. Meanwhile, donors are tightening their budgets, cutting into digital donations. In fact, some organizations have seen a <a href=\"https:\/\/dawnfranks.com\/tariffs-uncertainty-and-how-to-move-ahead\/\" target=\"_blank\" rel=\"noreferrer noopener\">30\u201337% decline in donations<\/a> following tariff announcements.<\/p>\n\n\n\n<p>The calls for help from local nonprofits are also breaking records. A nonprofit organization from Kansas explains that they are unable to keep up with the needs that arise in the community as they face policy changes and funding cuts.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTrying to operate from the same [or less] budget while also supporting more people and new programs\u201d just doesn\u2019t make sense. &#8211; <a href=\"https:\/\/www.kshb.com\/news\/local-news\/local-nonprofits-anticipate-the-impact-of-recent-tariffs-on-their-operations-as-need-increases\" target=\"_blank\" rel=\"noreferrer noopener\">Jessica Ferrell, Director of Operations at Center of Grace<\/a><em>.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Economic uncertainty, from inflation to employment insecurity, is eroding both giving frequency and gift size.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Why it matters<\/strong>: The backdrop for year-end campaigns is tougher than usual. Nonprofits need <a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\">empathy-backed tools<\/a> and narratives that reassure donors they\u2019re making an impact, even in hard times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shifting_Donor_Behavior_Spotlight_on_Stability\"><\/span>Shifting Donor Behavior: Spotlight on Stability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite the effects of economic uncertainty on fundraising, recurring giving is gaining ground. Monthly donations now make up <a href=\"https:\/\/www.businessinitiative.org\/statistics\/non-profit\/fundraising-trends-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">31% of online revenue<\/a>, up 5% year-over-year. And encouragingly, they generate an additional 0.2 one-time contribution per donor. New donors make up 21% of online revenue.<\/p>\n\n\n\n<p>On the other hand, micro donors (those who contribute on average $1-100), which makes up 57% of all donors, saw an <a href=\"https:\/\/publications.fepreports.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">11.1% decline<\/a>, signaling stress among small-gift contributors.<\/p>\n\n\n\n<p>Nonprofits are prioritizing diversified revenue streams over dependency on grants and foundation giving due to economic uncertainties and fluctuating grant cycles. They are seeking more sustainable and predictable funding sources like recurring donations and <a href=\"https:\/\/fundrazr.com\/pages\/corporate-responsibility-fundraising\">corporate sponsorships<\/a>.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Why it matters<\/strong>: Donors appreciate giving that\u2019s predictable, for them, and for nonprofits. Prioritizing recurring options builds stability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donor_Retention_Remains_Critical_but_Costly\"><\/span>Donor Retention Remains Critical but Costly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While total donor numbers <a href=\"https:\/\/www.philanthropy.com\/article\/donors-down-dollars-flat-trends-in-2024-set-stage-for-2025\" target=\"_blank\" rel=\"noreferrer noopener\">dropped by 4.5%<\/a> in 2024, total dollars still rose due to larger gifts.<\/p>\n\n\n\n<p>Acquiring a new donor costs up to <a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 times more<\/a> than retaining an existing one. Plus, 40% of millennials are signed up for monthly giving.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Why it matters<\/strong>: Boosting retention, especially among younger, recurring donors, is both smart and cost-effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gen_Z_Donors_Peer-to-Peer_Fundraising_The_Surging_Frontier_of_Engagement\"><\/span>Gen Z Donors &amp; Peer-to-Peer Fundraising: The Surging Frontier of Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Peer-to-peer campaigns are expanding reach, particularly among youthful, digitally native demographics. Gen Z gives through digital channels and values transparency.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.daxko.com\/insights\/25-nonprofit-trends-you-should-know-in-2025\" target=\"_blank\" rel=\"noreferrer noopener\">25% of them<\/a> say sharing causes is part of self-expression and 41% say social media motivates them to donate.&nbsp;<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Why it matters<\/strong>: Authentic storytelling and digital-first activations are essential, especially for attracting and energizing younger donors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"End-of-Year_Giving_Still_the_Power_Period_for_Nonprofits\"><\/span>End-of-Year Giving: Still the Power Period for Nonprofits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even amid broader economic uncertainty, year-end giving continues to climb, showing a <a href=\"https:\/\/www.daxko.com\/insights\/25-nonprofit-trends-you-should-know-in-2025\" target=\"_blank\" rel=\"noreferrer noopener\">16% increase<\/a> since 2023. December remains vital, accounting for 30% of annual giving, with GivingTuesday setting the tone for sustained generosity.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Why it matters<\/strong>: The digital campaign season still pulses with potential, especially if you lean into <a href=\"https:\/\/fundrazr.com\/pages\/peer-to-peer-fundraising\">peer\u2011to\u2011peer fundraising<\/a>, early preparation for Giving Tuesday, and message clarity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_This_All_Means_for_Nonprofit_Organizations\"><\/span>What This All Means for Nonprofit Organizations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the financial pressure expected to escalate in the latter half of the year, it\u2019s critical for nonprofits to adapt swiftly. Fewer small or occasional donors means organizations need to double down on retention, recurring gifts, and storytelling to keep support strong. Nonprofits that prepare early will maximize results.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-black-color has-text-color has-background has-link-color has-fixed-layout\" style=\"background-color:#f1f7fa\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Key Insight<\/th><th class=\"has-text-align-center\" data-align=\"center\">Why It Matters<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Tariff-related pressures and donor pullback<\/td><td class=\"has-text-align-center\" data-align=\"center\">Giving Season campaigns face elevated difficulty. Nonprofits need strategic shifts.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Growing share of recurring revenue<\/td><td class=\"has-text-align-center\" data-align=\"center\">Recurring models drive stability and nurture long-term giving relationships.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Decline in new and micro donors<\/td><td class=\"has-text-align-center\" data-align=\"center\">Holding on to existing donors is more important now than ever.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Gen\u202fZ engagement through P2P and impact storytelling<\/td><td class=\"has-text-align-center\" data-align=\"center\">Digital natives respond to authentic, mobile-first, socially shared campaigns.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Nonprofits_Next_Step\"><\/span>Your Nonprofit\u2019s Next Step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At FundRazr, we believe understanding the terrain is the first step toward success. That\u2019s why we shared this comprehensive Giving Tuesday Report, your guide through this challenging fundraising season.&nbsp;<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Next steps<\/strong>: Watch our <a href=\"https:\/\/connectionpoint.com\/fundraiserhub\/sustaining-revenue-navigating-tariff-impacts-for-nonprofits\/\">on-demand webinar<\/a> where it is packed with actionable strategies and best practices turn these insights into powerful campaigns.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/connectionpoint.com\/fundraiserhub\/sustaining-revenue-navigating-tariff-impacts-for-nonprofits\/\"><strong>Watch Now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stay_Tuned_For_More_Free_Resources\"><\/span>Stay Tuned For More Free Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our free resources are designed to help your nonprofit turn today\u2019s learnings into actionable results. Stay tuned for more:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giving Tuesday Fundraising Toolkit: From Insights to Action<\/li>\n\n\n\n<li>Giving Tuesday Success Stories &#8211; Meet our top nonprofits that turned uncertainty into opportunity<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/fundrazr.com\/pages\/givingtuesday\"><strong>Get All Free Resources Here<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As tariffs continue to weigh on the North American economy, many households are tightening their budgets, reducing discretionary spending, and ultimately affecting donor capacity and giving behavior.&nbsp; At FundRazr, we&#8230;<\/p>\n","protected":false},"author":6,"featured_media":26750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4213],"tags":[4225,762,1007],"class_list":{"0":"post-26749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"tag-digital-fundraising","9":"tag-giving-tuesday","10":"tag-nonprofit-fundraising"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giving Tuesday 2025 Report for Nonprofits<\/title>\n<meta name=\"description\" content=\"At FundRazr, we understand nonprofits are navigating a tightrope right now, facing rising costs just when community needs are surging. 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