{"id":26739,"date":"2025-06-25T10:19:38","date_gmt":"2025-06-25T17:19:38","guid":{"rendered":"https:\/\/fundrazr.com\/blog\/?p=26739"},"modified":"2025-06-25T10:19:40","modified_gmt":"2025-06-25T17:19:40","slug":"how-the-himalayan-life-turned-a-walk-and-ride-into-a-repeatable-fundraising-movement","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/how-the-himalayan-life-turned-a-walk-and-ride-into-a-repeatable-fundraising-movement","title":{"rendered":"How the Himalayan Life Turned a Walk and Ride into a Repeatable Fundraising Movement"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26743 lazyload\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets.png 1200w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets-300x157.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets-768x401.png 768w\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A Mission That Goes the Extra Mile<\/h2>\n\n\n\n<p>For over 20 years, Himalayan Life has been on the ground in Nepal and India, rescuing, nurturing, and protecting marginalized children who have faced abandonment, abuse, and neglect. Their mission is to provide these children with access to food, shelter, safety, education, and a future.<\/p>\n\n\n\n<p>To support this mission, Himalayan Life created The Extra Mile\u2014a peer-to-peer (P2P) fundraising event that invites supporters to walk or cycle in solidarity with the children they serve. Since launching in 2021, the campaign has become an annual tradition, building momentum and fundraising success year over year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-after-using-fundrazr\">Building a Repeatable, Branded P2P Fundraising Engine<\/h2>\n\n\n\n<p>What makes <a href=\"https:\/\/fundrazr.com\/02WgVa\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">The Extra Mile<\/mark><\/a> so powerful is its repeatable structure. Himalayan Life runs the campaign annually using the same core framework\u2014customized each year with fresh visuals, stories, and energy. With every iteration, the event gains traction, becoming a recognizable and trusted brand within their community.<\/p>\n\n\n\n<p>This consistency creates a snowball effect: re-engaging past participants, bringing in new donors, and increasing public visibility across regions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making Participation Easy, Flexible, and Inclusive<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The peer-to-peer campaign design is built on flexibility:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Participants can choose to walk or cycle, making it accessible to people of all ages and fitness levels.<\/li>\n\n\n\n<li>The event is hosted in three different locations, broadening geographic reach and local visibility.<\/li>\n\n\n\n<li>Supporters can still contribute by donating or sharing, even if they can\u2019t physically join the event.<\/li>\n<\/ul>\n\n\n\n<p>And as a fun motivator, the organization\u2019s CEO, Daniel Burgi, commits to walking and cycling at all three locations, adding a personal and inspirational touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Friendly Competition and Clear Calls to Action<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26744 lazyload\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets-1.png\"><\/figure>\n\n\n\n<p>A key part of The Extra Mile\u2019s success lies in how Himalayan Life motivates participants and makes it easy for supporters to get involved. The campaign features a live leaderboard that fosters friendly competition and encourages participants to stay active and accountable in their fundraising efforts. Each participant has the opportunity to personalize their page with a message, image, or video, sharing why the cause matters to them. This personal storytelling adds authenticity and emotional resonance.&nbsp;<\/p>\n\n\n\n<p>To keep things simple and clear, the campaign outlines four ways supporters can contribute: by registering to walk or cycle, supporting a participant\u2019s fundraiser, sharing the campaign with others, or making a direct donation. This clarity removes any friction from the giving process and ensures everyone knows how they can make a difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leveraging FundRazr\u2019s Full Peer-to-Peer Fundraising Set<\/h2>\n\n\n\n<p>Himalayan Life takes full advantage of FundRazr\u2019s built-in tools to streamline their campaigns and create a more engaging experience. <a href=\"https:\/\/fundrazr.com\/pages\/peer-to-peer-fundraising\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Custom registration forms<\/mark><\/a> allow participants to select their event date and location, set fundraising goals, and add personal messages\u2014all within an intuitive flow. The campaign pages are thoroughly branded with the organization\u2019s logo, colors, and visuals, which strengthens trust and reinforces identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26745 lazyload\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets-2.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets-2.png 1200w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets-2-300x157.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/Blog-graphic-assets-2-768x401.png 768w\"><\/figure>\n\n\n\n<p>FundRazr\u2019s automated activity feed highlights new contributions in real time, providing a sense of momentum and encouraging others to join in. Participants often reply to these donation alerts with thank-you notes, creating personal connections that boost community spirit.&nbsp;<\/p>\n\n\n\n<p>Beyond the campaign itself, Himalayan Life integrates Mailchimp to manage email communication and utilizes other available tools like Google Analytics, Zapier, and BlackBaud to streamline backend operations. These features not only reduce administrative burden but also help increase donor engagement with minimal effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Success by the Numbers: Year-Over-Year Growth<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Himalayan Life\u2019s consistent execution of The Extra Mile has led to strong, sustainable fundraising outcomes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2025 \u2013 Goal: $50K | Raised: $51K+<\/li>\n\n\n\n<li>2023 \u2013 Goal: $50K | Raised: $43K+<\/li>\n\n\n\n<li>2022 \u2013 P2P Goal: $75K | Raised: $60K+\n<ul class=\"wp-block-list\">\n<li>Microprojects Goal: $70K | Raised: $70K<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>2021 \u2013 Goal: $62K | Raised: $39K+<\/li>\n<\/ul>\n\n\n\n<p>In one of the years, the organization experimented with their fundraising strategy by launching a <a href=\"https:\/\/fundrazr.com\/pages\/microprojects-fundraising\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">microprojects campaign<\/mark><\/a> alongside their main peer-to-peer event. This approach allowed them to break down their overall mission into smaller, more specific fundraising goals\u2014each representing a tangible impact, like funding school supplies, covering shelter costs, or supporting vocational training. The result? The microprojects campaign raised over $70,000, making it their highest-performing initiative that year.<\/p>\n\n\n\n<p>This success highlights a key strength of the FundRazr platform: the flexibility to <a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">run multiple project types<\/mark><\/a>. Whether it\u2019s a main event, microprojects, <a href=\"https:\/\/fundrazr.com\/pages\/donation-form-for-nonprofit\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">monthly giving<\/mark><\/a>, or<a href=\"https:\/\/fundrazr.com\/pages\/personal\/accidents-disasters-fundraising\"> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">emergency relief<\/mark><\/a>, FundRazr gives nonprofits the freedom to tailor campaigns to different audience preferences and storytelling angles. Experimenting with new formats helps keep donors engaged and emotionally connected\u2014especially when they can clearly see the direct impact of their contribution.\u00a0<\/p>\n\n\n\n<p>By testing and iterating, organizations like Himalayan Life are not only raising more money but also discovering new strategic approaches to fundraising that deepen donor relationships and broaden long-term support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways for Nonprofits Looking to Launch a P2P Event<\/h2>\n\n\n\n<p>For nonprofits looking to replicate this kind of success, the biggest lesson is the power of consistency. Running a peer-to-peer event annually helps build brand recognition, community buy-in, and donor trust. Flexibility is also crucial\u2014offering multiple ways to participate ensures accessibility and keeps engagement high. Personalized storytelling from participants adds emotional depth and makes campaigns feel more human.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, the right digital tools\u2014like FundRazr\u2019s <a href=\"https:\/\/fundrazr.com\/pages\/peer-to-peer-fundraising\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">peer-to-peer registration flows<\/mark><\/a>, automated updates, and integration options\u2014enable organizations to launch professional, scalable campaigns without needing a large team or tech expertise. And finally, experimenting with new formats, such as microprojects, can uncover unexpected opportunities and reinvigorate donor interest year after year.<\/p>\n\n\n\n<p>The Extra Mile is more than a campaign\u2014it\u2019s a community-powered tradition that continues to grow, connect, and transform lives. And with the right tools, your organization can build something just as lasting.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-fundraising-results-like-ring-of-fire\">Get fundraising results like The Himalayan Life<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-18657 lazyload\" style=\"width:90px;height:auto\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2.png 250w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2-150x150.png 150w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2-100x100.png 100w\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Peer-to-peer fundraising<\/h4>\n\n\n\n<p>Easily run, manage, and launch peer-to-peer fundraising campaigns at any scale for free.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-18656 lazyload\" style=\"width:87px;height:auto\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story.png 250w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story-150x150.png 150w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story-100x100.png 100w\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Book a free demo<\/h4>\n\n\n\n<p>Discover how top nonprofits and organizations use FundRazr to power their fundraising.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\">Book a demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"853\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26719 lazyload\" style=\"width:654px;height:auto\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-scaled.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-scaled.png 2560w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-300x100.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-2048x683.png 2048w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-768x256.png 768w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-1536x512.png 1536w\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Related posts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fundrazr.com\/blog\/posts\/ring-of-fire-peer-to-peer-fundraising-event-fundrazr\">The Ring of Fire Fundraiser raised over $70k through their peer-to-peer event on FundRazr<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fundrazr.com\/blog\/posts\/5-key-fundraising-metrics-that-predict-campaign-success\">5 Key Fundraising Metrics That Predict Campaign Success<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fundrazr.com\/blog\/posts\/how-rowing-canada-aviron-raised-116852-in-6-days-to-power-their-athletes-with-breakfast\">How Rowing Canada Aviron Raised $116,852 in 6 Days to Power Their Athletes with Breakfast<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A Mission That Goes the Extra Mile For over 20 years, Himalayan Life has been on the ground in Nepal and India, rescuing, nurturing, and protecting marginalized children who have&#8230;<\/p>\n","protected":false},"author":6,"featured_media":26741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4217],"tags":[1090,1091,1007,1398],"class_list":{"0":"post-26739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stories-success","8":"tag-crowdfunding-success","9":"tag-event-crowdfunding","10":"tag-nonprofit-fundraising","11":"tag-peer-to-peer"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the Himalayan Life Turned a Walk and Ride into a Repeatable Fundraising 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