{"id":26727,"date":"2025-06-10T13:55:56","date_gmt":"2025-06-10T20:55:56","guid":{"rendered":"https:\/\/fundrazr.com\/blog\/?p=26727"},"modified":"2025-07-04T10:56:17","modified_gmt":"2025-07-04T17:56:17","slug":"how-rowing-canada-aviron-raised-116852-in-6-days-to-power-their-athletes-with-breakfast","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/how-rowing-canada-aviron-raised-116852-in-6-days-to-power-their-athletes-with-breakfast","title":{"rendered":"How Rowing Canada Aviron Raised $116,852 in 6 Days to Power Their Athletes with Breakfast"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26731 lazyload\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/3.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/3.png 1200w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/3-300x157.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/3-768x401.png 768w\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Success at a Glance<\/h2>\n\n\n\n<p><strong>Organization<\/strong>: Rowing Canada Aviron (RCA)<br><strong>Campaign Goal<\/strong>: Fuel Canadian Olympic rowers with nutritious breakfasts between practices<br><strong>Campaign Results<\/strong>: $116,852 raised from 304 contributions in just 6 days (117% of goal)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-after-using-fundrazr\">The Mission: Fueling Performance One Breakfast at a Time<\/h2>\n\n\n\n<p>Rowing Canada Aviron (RCA) is the official national governing body for the sport of rowing in Canada, supported by the Government of Canada and the Canadian Olympic Committee. Representing over 15,000 members of all levels and abilities, the <a href=\"https:\/\/fundrazr.com\/PatronsForParis\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">RCA launched a fundraising campaign<\/mark><\/a> to provide nutritious breakfasts for their Olympic-bound rowers\u2014ensuring every athlete could refuel and recover between intense morning practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Repeatable Fundraising Framework for Long-Term Success<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">RCA\u2019s peer-to-peer campaign wasn\u2019t just a one-off\u2014it demonstrated a replicable model for future fundraising:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cloning past campaigns<\/strong>: RCA can easily duplicate their previous campaigns and replicate their success for future events and teams.<\/li>\n\n\n\n<li><strong>Built-in scalability<\/strong>: <a href=\"https:\/\/fundrazr.com\/\">FundRazr<\/a> supports an unlimited amount of simultaneous campaigns tailored for their various sports or Olympic events.<\/li>\n\n\n\n<li><strong>Ongoing engagement<\/strong>: This fundraising model allows RCA to activate fundraising efforts throughout the year without reinventing the wheel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bilingual Campaigns That Broaden Reach and Accessibility<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26732 lazyload\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/4.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/4.png 1200w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/4-300x157.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/4-768x401.png 768w\"><\/figure>\n\n\n\n<p>To ensure accessibility and inclusivity, the peer-to-peer campaign was fully bilingual. Supporters could engage with the content in either English or French, making the story resonate with a wider audience across Canada. FundRazr\u2019s platform can easily adapt to your unique fundraising needs, making it simple for organizations to run campaigns in multiple languages and regions wherever <a href=\"https:\/\/fundrazr.com\/pages\/countries-currencies\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">PayPal or Stripe<\/mark><\/a> is accepted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Communicating Impact Clearly and Visually<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">To make every dollar count\u2014and every donor feel it\u2014RCA provided:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A clear donation impact chart<\/strong>: Through an intuitive infographic, donors could see exactly what their contributions would fund.<\/li>\n\n\n\n<li><strong>Tiered giving incentives<\/strong>: Donors giving $200 or more were invited to join \u201cThe Breakfast Club,\u201d adding exclusivity and recognition to their gift.<\/li>\n\n\n\n<li><strong>Mobile-optimized storytelling<\/strong>: The peer-to-peer campaign page which includes the donation impact breakdown and messaging were automatically adapted for both desktop and mobile screens.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Peer-to-Peer Fundraising That Personalizes the Ask<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26733 lazyload\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/5.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/5.png 1200w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/5-300x157.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/5-768x401.png 768w\"><\/figure>\n\n\n\n<p>The campaign empowered athletes and supporters to launch their own sub-campaigns. Each fundraiser shared their personal story and motivation for supporting the cause, creating a more intimate, emotionally resonant experience for potential donors. The <a href=\"https:\/\/fundrazr.com\/pages\/peer-to-peer-fundraising\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">sub-campaigns<\/mark><\/a> clearly indicated that all funds would go to the Canadian Amateur Rowing Association, providing transparency and trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Extending the Reach Beyond the Campaign Page<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26734 lazyload\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/6.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/6.png 1200w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/6-300x157.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2025\/06\/6-768x401.png 768w\"><\/figure>\n\n\n\n<p>RCA extended the reach of their campaign beyond the main fundraising page by embedding conversion-driven <a href=\"https:\/\/fundrazr.com\/pages\/donation-form-for-nonprofit\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">donation forms<\/mark><\/a> and <a href=\"https:\/\/fundrazr.com\/pages\/fundraising-widgets\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">donate buttons<\/mark><\/a> directly on their website, effectively converting existing site traffic into donors. To reinforce credibility and maintain brand consistency, they customized their fundraising organization profile with their official logo, brand colors, and a tailored navigation menu.<\/p>\n\n\n\n<p>These thoughtful design and integration choices helped establish a cohesive, trustworthy presence across all digital touchpoints, making it easier for supporters to recognize and engage with the campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Nonprofits Can Learn from RCA<\/h2>\n\n\n\n<p>Organizations that combine strong storytelling with a smart digital setup can easily replicate this success. By embedding impact-driven visuals, empowering fundraisers with personal narratives, and making it easy to give across different channels and languages, RCA unlocked both emotional connection and financial support.<\/p>\n\n\n\n<p>Their peer-to-peer fundraising campaign is a standout example of how <a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">nonprofits<\/mark><\/a> can inspire action\u2014not just through cause, but through clarity, connection, and trust.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-fundraising-results-like-ring-of-fire\">Get fundraising results like RCA<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-18657 lazyload\" style=\"width:90px;height:auto\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2.png 250w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2-150x150.png 150w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/crowd-icon2-100x100.png 100w\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Peer-to-peer fundraising<\/h4>\n\n\n\n<p>Easily run, manage, and launch peer-to-peer fundraising campaigns at any scale for free.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-18656 lazyload\" style=\"width:87px;height:auto\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story.png 250w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story-150x150.png 150w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/icon_story-100x100.png 100w\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Book a free demo<\/h4>\n\n\n\n<p>Discover how top nonprofits and organizations use FundRazr to power their fundraising.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\">Book a demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"853\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-26719 lazyload\" style=\"width:654px;height:auto\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-scaled.png\" data-srcset=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-scaled.png 2560w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-300x100.png 300w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-2048x683.png 2048w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-768x256.png 768w, https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2024\/08\/FundRazr-Review-Site-Badges-1-1536x512.png 1536w\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Related posts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fundrazr.com\/blog\/posts\/ring-of-fire-peer-to-peer-fundraising-event-fundrazr\">The Ring of Fire Fundraiser raised over $70k through their peer-to-peer event on FundRazr<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fundrazr.com\/blog\/posts\/5-key-fundraising-metrics-that-predict-campaign-success\">5 Key Fundraising Metrics That Predict Campaign Success<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fundrazr.com\/blog\/posts\/complete-guide-to-digital-fundraising-for-nonprofits\">Complete Guide To Digital Fundraising for Nonprofits<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Success at a Glance Organization: Rowing Canada Aviron (RCA)Campaign Goal: Fuel Canadian Olympic rowers with nutritious breakfasts between practicesCampaign Results: $116,852 raised from 304 contributions in just 6 days (117%&#8230;<\/p>\n","protected":false},"author":6,"featured_media":26731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4217],"tags":[1090,1091,1007,1398],"class_list":{"0":"post-26727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stories-success","8":"tag-crowdfunding-success","9":"tag-event-crowdfunding","10":"tag-nonprofit-fundraising","11":"tag-peer-to-peer"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Rowing Canada Aviron Raised $116,852 in 6 Days to Power Their Athletes with Breakfast<\/title>\n<meta name=\"description\" content=\"Discover how RCA raised over $116k in 6 days through their peer-to-peer fundraising event on FundRazr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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