{"id":26631,"date":"2024-11-29T15:36:54","date_gmt":"2024-11-29T23:36:54","guid":{"rendered":"https:\/\/fundrazr.com\/blog\/?p=26631"},"modified":"2024-12-02T14:35:43","modified_gmt":"2024-12-02T22:35:43","slug":"fundraising-appeal-lost-in-the-mail-heres-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/fundraising-appeal-lost-in-the-mail-heres-how-to-fix-it","title":{"rendered":"Fundraising appeal lost in the mail? Here’s how to fix it."},"content":{"rendered":"\n
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Year-end giving is a pivotal time for charities and nonprofits<\/a>, often contributing 30-60% of their annual revenue in the last quarter. Direct mail has long been a cornerstone of these efforts, serving as a vital tool to engage donors and raise funds. But what happens when external factors, like postal disruptions, affect this critical channel?<\/p>\n\n\n\n

Direct mail isn\u2019t just about sending letters\u2014it\u2019s often the backbone of fundraising campaigns, generating unrestricted revenue that supports salaries, rent, and mission-critical work. It also triggers a significant portion of online giving, with 60% of digital donations inspired by direct mail campaigns. A disruption can suppress both streams, creating financial challenges for organizations reliant on year-end fundraising.<\/p>\n\n\n\n

To navigate these challenges, nonprofits can adopt alternative strategies to stay connected with their supporters and keep donations flowing:<\/p>\n\n\n\n

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