{"id":26482,"date":"2024-06-11T13:47:44","date_gmt":"2024-06-11T20:47:44","guid":{"rendered":"https:\/\/fundrazr.com\/blog\/?p=26482"},"modified":"2024-06-11T13:56:05","modified_gmt":"2024-06-11T20:56:05","slug":"top-10-crowdfunding-tips-revealed","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed","title":{"rendered":"Top 10 Crowdfunding Tips Revealed"},"content":{"rendered":"\n<p>Let&#8217;s be honest. Crowdfunding can be a lot of work, but it seems like a fair tradeoff when it has the power to make a creative idea into a reality, give life to new businesses, and ultimately change lives.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#10_Crowdfunding_Tips_Revealed\" >10 Crowdfunding Tips Revealed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_1_Plan_ahead\" >Crowdfunding tip #1. Plan ahead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_2_Build_a_team\" >Crowdfunding tip #2. Build a team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_3_Treat_your_campaign_like_a_campaign\" >Crowdfunding tip #3. Treat your campaign like a campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_4_Know_your_target_audience\" >Crowdfunding tip #4. Know your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_5_Leverage_your_networks\" >Crowdfunding tip #5. Leverage your networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_6_Keep_people_engaged\" >Crowdfunding tip #6. Keep people engaged<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_7_Be_specific\" >Crowdfunding tip #7. Be specific<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_8_Find_your_identity\" >Crowdfunding tip #8. Find your identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_9_Create_compelling_media\" >Crowdfunding tip #9. Create compelling media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\/#Crowdfunding_tip_10_Crowdfund_everywhere\" >Crowdfunding tip #10. Crowdfund everywhere<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>As a <a href=\"https:\/\/fundrazr.com\/pages\/crowdfunding-strategist\">FundRazr Success Adviso<\/a>r, I am constantly coaching people on the best practices of crowdfunding. But sometimes tips and tricks are best heard from someone who has successfully made it through a crowdfunding campaign and reached their goal.<\/p>\n\n\n\n<p>I met with producer and crowdfunding success Lisa Mazzotta, of <a title=\"RiverBlue FundRazr\" href=\"https:\/\/fundrazr.com\/campaigns\/5h4sd\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature documentary RiverBlue<\/a>, to spill secrets on her experience in using FundRazr to fund the completion of the film. Lisa and her team managed to surpass their goal of $45k and went beyond receiving contributions from people they know personally to reach a much broader audience.<\/p>\n\n\n\n<p><em>So, how did they do it? <\/em>Below are<strong> 10 crowdfunding tips<\/strong> revealed that helped RiverBlue build a global online community and raise the money needed to complete their project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-crowdfunding-tips-revealed\"><span class=\"ez-toc-section\" id=\"10_Crowdfunding_Tips_Revealed\"><\/span>10 Crowdfunding Tips Revealed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-1-plan-ahead\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_1_Plan_ahead\"><\/span><strong>Crowdfunding tip #1. Plan ahead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;<strong>Start building a relationship sooner with various organizations that would be interested in your cause or project<\/strong>. Because you can\u2019t stop talking to people. As soon as you stop talking to people, and stop reaching out, then you\u2019ll find the crowdfunding stops too. You have to have continuous communication with the people that you\u2019re asking for donations from.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-2-build-a-team\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_2_Build_a_team\"><\/span><strong>Crowdfunding tip #2. Build a team<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Doing a <a href=\"https:\/\/fundrazr.com\/pages\/nonprofit-crowdfunding\">crowdfunding campaign<\/a> is a big project, it\u2019s not something that you just put up and it generates some money on its own, <strong>you really need a team of people to make it successful<\/strong>. You really have to get community engagement and interest from people, and that\u2019s going to take work. Having a supportive team is essential.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-3-treat-your-campaign-like-a-campaign\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_3_Treat_your_campaign_like_a_campaign\"><\/span><strong>Crowdfunding tip #3. Treat your campaign like a <em>campaign<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;It\u2019s a full time job when you\u2019re doing a crowdfunding campaign. <strong>It is not something you can leave and expect to generate any sort of success with just putting your campaign up there<\/strong>. Great, you have made a video, great you have filled out the synopsis of what you\u2019re doing but unless you then work on it every day, you won\u2019t see any traction with it. So it is really important to keep in mind when you are doing a crowdfunding campaign because you will need to work on it all the time.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-4-know-your-target-audience\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_4_Know_your_target_audience\"><\/span><strong>Crowdfunding tip #<\/strong>4. Know your target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;I would also recommend <strong>connecting with as many like minded individuals and organizations that you can<\/strong>, because that will be your support team. You definitely want a team of dedicated people on your campaign, because <em>the more energy and work you put into it the more successful the campaign will be<\/em>.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-5-leverage-your-networks\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_5_Leverage_your_networks\"><\/span><strong>Crowdfunding tip #<\/strong>5. Leverage your networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;We reached out to all of our own contacts with the campaign and those were just individual relationships we had with people. So when you have a crowdfunding campaign you have to <strong>contact all the people that you know to be able to make the <a href=\"https:\/\/fundrazr.com\/pages\/effective-fundraising-for-nonprofits\">project successful<\/a><\/strong>. It\u2019s really from your individual community that the initial dialogue starts.<\/p>\n\n\n\n<p>The initial funding will come from all the people that you know, and then you have to look at it in phases. So this is what we get from all the people that we know and then how do we surpass that and outreach to an even larger community. <em>You really have to find the people that would be interested in that topic and have an existing passion or care for it<\/em>.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-6-keep-people-engaged\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_6_Keep_people_engaged\"><\/span><strong>Crowdfunding tip #<\/strong>6. Keep people engaged<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;We really tried to <strong>keep people engaged for the duration of the campaign<\/strong> and gave them video updates on some of the things we were working on and some of the people that we interviewed in the film. We wanted to give people as much of an idea of what they were supporting as we could. <a href=\"https:\/\/fundrazr.com\/blog\/posts\/nonprofits-7-best-practices-for-distributing-your-content-on-social-media\">Facebook, Twitter<\/a>, reaching out to different media organizations, blogging is something that we did and continue to do to reach out to different groups.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-7-be-specific\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_7_Be_specific\"><\/span><strong>Crowdfunding tip #<\/strong>7. Be specific<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;What we found successful was when we asked for a specific amount, saying \u201cWe need 2000 people donating $20, and that will help us reach the rest of our goal.\u201d We had a huge response to that! <strong>When you give someone the numbers in that way of what is needed to reach a goal, they feel like it\u2019s feasible<\/strong>.&#8221;<\/p>\n\n\n\n<p><strong>Read more about achieving goals: <a href=\"https:\/\/fundrazr.com\/blog\/posts\/setting-smart-crowdfunding-goals\">Setting SMART Fundraising goals<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-8-find-your-identity\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_8_Find_your_identity\"><\/span><strong>Crowdfunding tip #<\/strong>8. Find your identity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;<strong>Branding is important<\/strong>, even in a crowdfunding campaign. A graphic designer, is something that you will be surprised how much you actually need in that capacity. You will need to create materials to send out to audiences. Whether they are photos, videos or little letters.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-9-create-compelling-media\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_9_Create_compelling_media\"><\/span><strong>Crowdfunding tip #<\/strong>9. Create compelling media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;<strong>Have materials that you could share with your audience<\/strong>, have people readily available to talk if they want to talk about what you are doing, and have different media pieces to share with people. In our case we had videos and photos that people could share. If you have a photo that is pretty striking you they will want to share that, then that generates some discussion too.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crowdfunding-tip-10-crowdfund-everywhere\"><span class=\"ez-toc-section\" id=\"Crowdfunding_tip_10_Crowdfund_everywhere\"><\/span><strong>Crowdfunding tip #<\/strong>10. Crowdfund <em>everywhere<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;One of the great aspects about FundRazr is that you can <a title=\"Embed FundRazr Widget\" href=\"https:\/\/fundrazr.com\/pages\/fundraising-widgets\" target=\"_blank\" rel=\"noopener noreferrer\">embed the campaign on your own website<\/a>. So that\u2019s really beneficial, if you would like an audience to see your website in addition to your crowdfunding campaign because you are then raising awareness about your whole project. Having this crowdfunding platform was really the door opener to be able to contact different organizations to let them know what we were doing and to see if they would like to be involved. <strong>We used the crowdfunding campaign as a way to initiate conversation<\/strong>.&#8221;<\/p>\n\n\n\n<p><a title=\"RiverBlue Global Movement\" href=\"http:\/\/blog.fundrazr.com\/featured-campaigns\/documentary-exposes-denim-manufacturing-impacts-on-global-rivers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more on RiverBlue The Movie here<\/a><\/p>\n\n\n\n<p>Do you have any crowdfunding tips? We would love to hear them! Comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s be honest. Crowdfunding can be a lot of work, but it seems like a fair tradeoff when it has the power to make a creative idea into a reality,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":26483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4218],"tags":[786,1090,790],"class_list":{"0":"post-26482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-tricks","8":"tag-crowdfunding","9":"tag-crowdfunding-success","10":"tag-fundrazr"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Crowdfunding Tips Revealed &#8211; FundRazr<\/title>\n<meta name=\"description\" content=\"Explore these 10 crowdfunding tips revealed by the crowdfunding experts at FundRazr and make your next campaign a success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundrazr.com\/blog\/posts\/top-10-crowdfunding-tips-revealed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Top 10 Crowdfunding Tips Revealed &#8211; 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