{"id":24919,"date":"2022-06-03T09:35:51","date_gmt":"2022-06-03T16:35:51","guid":{"rendered":"https:\/\/staging.fundrazr.com\/?post_type=tip&#038;p=24919"},"modified":"2023-12-01T13:36:42","modified_gmt":"2023-12-01T21:36:42","slug":"your-complete-guide-to-donor-personas","status":"publish","type":"post","link":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas","title":{"rendered":"Your Complete Guide to Donor Personas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Planning your campaign is key to starting a successful fundraiser. Unlike other pursuits, fundraisers have different nuances and hurdles that seem intimidating. For example, some organizers find gaining support and collecting funds from users tricky. But the good thing is that many fundraisers have already been set up and have amassed plenty of support. That also means we\u2019re off to a great start in creating a winning fundraiser.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#What_is_a_Donor_Persona\" >What is a Donor Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#How_can_you_create_a_donor_persona\" >How can you create a donor persona?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#1_Research_past_donation_history\" >1. Research past donation history<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#2_Include_demographic_characteristics\" >2. Include demographic characteristics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#3_Use_your_current_data\" >3. Use your current data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#4_Possible_objections_to_your_cause\" >4. Possible objections to your cause<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#5_Include_how_they_use_their_social_network\" >5. Include how they use their social network<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The common denominator among all these fundraisers is coming up with a clear campaign, including creating a donor persona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-donor-persona\"><span class=\"ez-toc-section\" id=\"What_is_a_Donor_Persona\"><\/span>What is a Donor Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A donor persona is a fictional representation of the ideal donor your nonprofit would like to target for support for your fundraiser. The persona isn\u2019t only based on what you think on a whim\u2013it must be based on data on the donor base. These include the demographics, goals, concerns, interests, and behavior. A donor persona is the type of audience your organization aims to engage with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A donor persona allows you to better understand your donors and prospective donors. Creating a donor persona makes it easier for you to tailor your content, messaging, and even SEO <a href=\"https:\/\/diggitymarketing.com\/seo-campaign-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaign management<\/a> to meet the specific needs, behaviors and concerns of your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a defined donor persona allows you to create a more effective campaign with greater appeal to your donors. You\u2019d be able to develop the right content and messaging strategy to connect with your ideal donors and convert them into active supporters of your nonprofit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planning your campaign more efficiently will also give you higher funding and retention from your current donors, especially since 80% of your funds will come from only <a href=\"https:\/\/www.linkedin.com\/pulse\/how-accurate-pareto-principle-when-comes-fundraising-major-triner\" target=\"_blank\" rel=\"noreferrer noopener\">20% of your current donors<\/a>. For large organizations, 95% of their funding comes from only 5% of donors. If your nonprofit has done your donor persona right, you will be able to attract more ideal donors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_you_create_a_donor_persona\"><\/span>How can you create a donor persona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different donor personas vary per organization, so it\u2019s best to have them tailored according to your fundraiser. There are different <a href=\"https:\/\/blog.imageinabox.com\/donor-persona-types\" target=\"_blank\" rel=\"noreferrer noopener\">types of donor personas<\/a>, but let\u2019s discuss how you can create one for now.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some tips for creating an informative donor persona:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Research_past_donation_history\"><\/span>1. Research past donation history<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Include the amount of your donor\u2019s past donation in the donor persona you\u2019re preparing\u2013their donation history serves as the quantitative parameter of what makes them \u201cideal\u201d. Based on their donations in your fundraiser, you can measure their engagement with your nonprofit. It\u2019s from here where you can create more characterizations based on their demographic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may also assess the positive practices from your campaign that made them donate such an amount or even the things you need to improve on. Much like studying consumer behavior in marketing, assessing donation history will give you clues on campaign strategies that make your donors hop on board.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The picture above shows an example of a donor persona. Aside from showing the donor\u2019s demographic data, the \u201cMaureen\u201d persona also indicates their past donation history. This type of persona will help your organization create fundraising campaigns that run during the donor\u2019s donation window.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Include_demographic_characteristics\"><\/span>2. Include demographic characteristics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When marketing your brand online, you need to find out your audience&#8217;s demographics first. The same applies if you want a successful fundraising campaign. Characterizing the demographics of your donors is essential since it allows you to design the messaging of your fundraiser according to their interests. Some tools, such as HubSpot, SEMRush, or Venngage, can help you create a sound donor persona based on demographics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being specific with the demographics of your donor persona will give you an idea about who your donors are. It allows you to have a more in-depth understanding of them. That will help you plan content donors see as relevant in their daily lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/themodernnonprofit.com\/donor-personas\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Modern Nonprofit<\/a>, you need to focus on your donors\u2019 age, gender, income bracket, location, ethnicity, education, and industry for more effective campaigns. Once you\u2019ve put together this data set, you can start doing interviews and research to put your characterizations to the test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a mid-level donor, \u201cMary\u201d does not just give money to the nonprofit; she also participates in the organization\u2019s activities. She is also an affluent full-time executive dedicated to liberal causes; however, she is also fussy about the causes she supports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of profile will help your nonprofit create fundraising content that speaks to her. For example, if the organization partners with a well-known liberal nonprofit, she will be more inclined to donate to the project than one that involves a conservative organization.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_your_current_data\"><\/span>3. Use your current data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creating donor personas is about combining your assumptions about your donors based on your data and researching more to verify those assumptions and add more data. You can start sifting through your current donors to know more about what your ideal donors are like.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interview your current donors to know the types of donors that fall within their demographics or seem like them. That will then allow you to know other types of donors, which will give you more <a href=\"https:\/\/fundrazr.com\/posts\/great-perks-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">ideas to tailor-fit your campaigns<\/a> for each of them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the questions you should ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How did donors discover your nonprofit? This lets you know where you can reach your donors most effectively.&nbsp;<\/li>\n\n\n\n<li>What do they look for in a fundraiser to support it? This allows you to set your priorities when marketing your fundraiser.<\/li>\n\n\n\n<li>What are their interests or hobbies? This gives you an idea for future fundraising events and engagement activities.<\/li>\n\n\n\n<li>What inspired them to support your fundraiser?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your donor persona should also contain information about their preferred communication style, goals, advocacies, and objections. These are data points that you can determine by analyzing your previous campaigns and determining donors&#8217; responses to them. For example, would they rather receive <a href=\"https:\/\/hunter.io\/blog\/how-to-write-a-professional-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">professional emails<\/a>, text messages, or social media updates? Knowing your prospective donors\u2019 preferred channels will help you create more effective outreach campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Possible_objections_to_your_cause\"><\/span>4. Possible objections to your cause<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No organization and fundraiser is perfect, but actively ironing out these imperfections or hurdles ahead of time will make your campaigns more effective. When building your fundraiser, you might want to make adjustments to appeal to your broader donor base. Define the possible objections donors might have to your cause. That allows you to develop a plan to have donors feel resolved about those objections.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These objections will also come from the data you have \u2013 that might be related to their personal lives, priorities, and career goals. They might seem like a dead-end at first, but pointing these out while creating your donor persona can help you gain more donors and improve retention. As long as you become more creative with your messaging and the options you have for your donors, they will feel more at ease to support your nonprofit and become a donor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a donor persona that indicates challenges that a fundraiser may encounter when trying to ask for donations. In this case, \u201cGrace\u201d might not be receptive to digital means of communication, which means social media campaigns might not be effective with her, while direct mail might produce results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing your potential donors\u2019 pain points will help you create fundraising strategies that will effectively reach them and convince them that they will be donating to a cause that cares for both its beneficiaries\u2019 and donors\u2019 welfare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping your donors updated about your fundraiser with a reliable <a href=\"https:\/\/www.onehourprofessor.com\/best-email-marketing-software-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing service<\/a> will significantly help donor retention and expansion. Donors with objections or apprehensions about your nonprofit may support your cause if they receive updates about the adjustments you\u2019ve made.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Include_how_they_use_their_social_network\"><\/span>5. Include how they use their social network<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When building a profile of your donor persona, defining those you interact with on social media will make you go a long way. Delve deeper into how these donor personas engage with you on social media, what platform they are more engaged in, when, and what else they engage with.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The social media insights you have will help you identify different donor behavior. It\u2019s also important to note that social media usage is related to the demographics of your donor persona. Here are some of the tools you can use:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Facebook Audience Insights<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Your <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> Insights tool shows you the picture of your audience\u2019s lifestyle\u2013their age, income, interests, education, and more. You may include these details in your donor persona.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Twitter Analytics<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The Twitter Analytics tool also shows your audiences&#8217; interests according to their demographics. You can compare this with other social media data. It will confirm their interests and tell you which platform you prefer. These numbers will also show audiences who\u2019ve seen your tweets but haven\u2019t followed you.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Instagram Insights<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">While we normally don\u2019t associate Instagram with nonprofits, you can also use an <a href=\"https:\/\/fundrazr.com\/posts\/instagram-for-nonprofits-ideas-tips-and-best-practices-to-know\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Business account for your nonprofit<\/a> to generate more awareness and increase engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business Instagram accounts allow you to see your reach, impressions, website clicks, etc. You can also see how audiences discover your posts in the discovery section. These social media tools will help you review your audience\u2019s engagement with your socials. These tools help you give a detailed report of your audiences&#8217; qualitative and quantitative activity with your fundraiser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Donor personas help you get to know your audiences more. They allow you to engage better with your donors and feel more connected with them, resulting in conversions and retention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When creating your donor persona, you should study and include donation history and demographic characteristics. Review your current data as well. Point out possible objections and social media engagements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these tips and you\u2019ll develop informative donor personas. In the end, you can boost your fundraiser and get support for your nonprofit. Check out Fundrazr.com to start your funding.<br><br>Author: Matt Diggity | CEO of <a href=\"https:\/\/diggitymarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diggity Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning your campaign is key to starting a successful fundraiser. Unlike other pursuits, fundraisers have different nuances and hurdles that seem intimidating. For example, some organizers find gaining support and&#8230;<\/p>\n","protected":false},"author":6,"featured_media":26383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4218],"tags":[],"class_list":["post-24919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Complete Guide to Donor Personas &#8211; FundRazr<\/title>\n<meta name=\"description\" content=\"A donor persona is a fictional representation of the ideal donor your nonprofit would like to target for support for your fundraiser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Your Complete Guide to Donor Personas &#8211; FundRazr\" \/>\n<meta name=\"twitter:description\" content=\"A donor persona is a fictional representation of the ideal donor your nonprofit would like to target for support for your fundraiser.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2022\/06\/FundRazr-Blog-Banners-3.png\" \/>\n<meta name=\"twitter:creator\" content=\"@fundrazr\" \/>\n<meta name=\"twitter:site\" content=\"@fundrazr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Crowdfunding Advisors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas\"},\"author\":{\"name\":\"Crowdfunding Advisors\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#\\\/schema\\\/person\\\/2fc712f88a13f6042f7fec624ac9fc38\"},\"headline\":\"Your Complete Guide to Donor Personas\",\"datePublished\":\"2022-06-03T16:35:51+00:00\",\"dateModified\":\"2023-12-01T21:36:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas\"},\"wordCount\":1665,\"publisher\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/FundRazr-Blog-Banners-3.png\",\"articleSection\":[\"Tips &amp; Tricks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas\",\"url\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas\",\"name\":\"Your Complete Guide to Donor Personas &#8211; FundRazr\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/FundRazr-Blog-Banners-3.png\",\"datePublished\":\"2022-06-03T16:35:51+00:00\",\"dateModified\":\"2023-12-01T21:36:42+00:00\",\"description\":\"A donor persona is a fictional representation of the ideal donor your nonprofit would like to target for support for your fundraiser.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas#primaryimage\",\"url\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/FundRazr-Blog-Banners-3.png\",\"contentUrl\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/FundRazr-Blog-Banners-3.png\",\"width\":2240,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/your-complete-guide-to-donor-personas#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Complete Guide to Donor Personas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/\",\"name\":\"FundRazr\",\"description\":\"Reimagine social fundraising\",\"publisher\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#organization\",\"name\":\"FundRazr\",\"url\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/fundrazr-logo-blue.png\",\"contentUrl\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/fundrazr-logo-blue.png\",\"width\":464,\"height\":100,\"caption\":\"FundRazr\"},\"image\":{\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/fundrazr\",\"https:\\\/\\\/x.com\\\/fundrazr\",\"https:\\\/\\\/www.instagram.com\\\/fundrazr.me\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fundrazr.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/#\\\/schema\\\/person\\\/2fc712f88a13f6042f7fec624ac9fc38\",\"name\":\"Crowdfunding Advisors\",\"description\":\"Helping our community get to the next level of crowdfunding successYour expert fundraising team. We provide tailored content based on our collective expertise and best practices. Unlock your crowdfunding potential with our valuable insights and strategies. Trust us for fundraising success.\",\"sameAs\":[\"FundRazr Team\"],\"url\":\"https:\\\/\\\/fundrazr.com\\\/blog\\\/posts\\\/author\\\/coaches\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Complete Guide to Donor Personas &#8211; FundRazr","description":"A donor persona is a fictional representation of the ideal donor your nonprofit would like to target for support for your fundraiser.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas","twitter_card":"summary_large_image","twitter_title":"Your Complete Guide to Donor Personas &#8211; FundRazr","twitter_description":"A donor persona is a fictional representation of the ideal donor your nonprofit would like to target for support for your fundraiser.","twitter_image":"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2022\/06\/FundRazr-Blog-Banners-3.png","twitter_creator":"@fundrazr","twitter_site":"@fundrazr","twitter_misc":{"Written by":"Crowdfunding Advisors","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas#article","isPartOf":{"@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas"},"author":{"name":"Crowdfunding Advisors","@id":"https:\/\/fundrazr.com\/blog\/#\/schema\/person\/2fc712f88a13f6042f7fec624ac9fc38"},"headline":"Your Complete Guide to Donor Personas","datePublished":"2022-06-03T16:35:51+00:00","dateModified":"2023-12-01T21:36:42+00:00","mainEntityOfPage":{"@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas"},"wordCount":1665,"publisher":{"@id":"https:\/\/fundrazr.com\/blog\/#organization"},"image":{"@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas#primaryimage"},"thumbnailUrl":"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2022\/06\/FundRazr-Blog-Banners-3.png","articleSection":["Tips &amp; Tricks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas","url":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas","name":"Your Complete Guide to Donor Personas &#8211; FundRazr","isPartOf":{"@id":"https:\/\/fundrazr.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas#primaryimage"},"image":{"@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas#primaryimage"},"thumbnailUrl":"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2022\/06\/FundRazr-Blog-Banners-3.png","datePublished":"2022-06-03T16:35:51+00:00","dateModified":"2023-12-01T21:36:42+00:00","description":"A donor persona is a fictional representation of the ideal donor your nonprofit would like to target for support for your fundraiser.","breadcrumb":{"@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas#primaryimage","url":"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2022\/06\/FundRazr-Blog-Banners-3.png","contentUrl":"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2022\/06\/FundRazr-Blog-Banners-3.png","width":2240,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/fundrazr.com\/blog\/posts\/your-complete-guide-to-donor-personas#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fundrazr.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Your Complete Guide to Donor Personas"}]},{"@type":"WebSite","@id":"https:\/\/fundrazr.com\/blog\/#website","url":"https:\/\/fundrazr.com\/blog\/","name":"FundRazr","description":"Reimagine social fundraising","publisher":{"@id":"https:\/\/fundrazr.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fundrazr.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fundrazr.com\/blog\/#organization","name":"FundRazr","url":"https:\/\/fundrazr.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fundrazr.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/fundrazr-logo-blue.png","contentUrl":"https:\/\/fundrazr.com\/blog\/wp-content\/uploads\/2019\/12\/fundrazr-logo-blue.png","width":464,"height":100,"caption":"FundRazr"},"image":{"@id":"https:\/\/fundrazr.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/fundrazr","https:\/\/x.com\/fundrazr","https:\/\/www.instagram.com\/fundrazr.me\/","https:\/\/www.linkedin.com\/company\/fundrazr.com"]},{"@type":"Person","@id":"https:\/\/fundrazr.com\/blog\/#\/schema\/person\/2fc712f88a13f6042f7fec624ac9fc38","name":"Crowdfunding Advisors","description":"Helping our community get to the next level of crowdfunding successYour expert fundraising team. We provide tailored content based on our collective expertise and best practices. Unlock your crowdfunding potential with our valuable insights and strategies. Trust us for fundraising success.","sameAs":["FundRazr Team"],"url":"https:\/\/fundrazr.com\/blog\/posts\/author\/coaches"}]}},"_links":{"self":[{"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/posts\/24919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/comments?post=24919"}],"version-history":[{"count":0,"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/posts\/24919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/media\/26383"}],"wp:attachment":[{"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/media?parent=24919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/categories?post=24919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fundrazr.com\/blog\/wp-json\/wp\/v2\/tags?post=24919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}