What’s the difference? – “Keep it all” & “All or nothing”?

Crowdfunding Advisors Campaign Settings, Payments & Providers

What’s the difference? – “Keep it all” & “All or nothing”?

Campaign Settings, Payments & Providers
— Updated: July 10, 2020

Article Under Revision

With the release of our new support center, we are revising old and outdated support articles. There may be information on this page that is outdated.

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Keep It All

Our Keep It All funding type is our most popular campaign option. It lets you keep the money you receive, regardless of the amount raised or how long the campaign takes. Contributions are processed immediately and deposited into the PayPal or Stripe account listed on your campaign at the time of the transaction, giving you quick access to the funds.

To select this Funding Method when you create your campaign, click the radio button next to Keep it all when you get to the “Details” page:


All Or Nothing

Our All Or Nothing* funding type will pre-approve contributions when they are made, but it won’t complete the transactions until the campaign reaches its goal by the time the deadline is reached. This type is perfect for causes, projects and businesses that need to raise a minimum amount to proceed. After the goal is reached on an All or Nothing campaign, the goal can be increased and the deadline can be adjusted for you to continue with the campaign for as long as you need.

 To select this Funding Method when you create your campaign, click the radio button next to All or nothing when you get to the “Details” page:

Note: Not all regions of the world are able to run All or Nothing campaigns due to payment regulations for the area. If this option is not shown for you in the campaign creation process, your local payment restrictions may be preventing you from running a campaign of this type.