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WHAT IS FIGHT BACK?
" This fundraising campaign was created to coordinate a response to the actions of those opposed to hunting, and will look to protect hunters, hunting and the people and wildlife that benefit from it."
Fight Back is a fundraising campaign that is being coordinated by the CIC in conjunction with its’ 66th General Assembly (GA) in Namibia; the purpose of this campaign is to coordinate a response to the actions of individuals and groups who are opposed to hunting.
As support for groups opposed to hunting continues to grow, there is surprisingly little being done to represent the views and thoughts of those with pro-hunting attitudes. That’s why we are running this campaign; to work on your behalf to protect hunters, hunting and the people and wildlife that benefit from it.
We are all aware that funds generated from hunting play a crucial role in conservation; this is funding that would not be available in the event of a hunting ban. The removal of properly managed hunting programs would also result in the loss of biodiversity in ecosystems. In addition, a hunting ban would destroy the livelihoods of those that depend of hunting, and also erase a tradition that has been passed down for generations!
What is unfortunate is that many individuals disagree with these facts, often holding their own opinions based on misinformation or a lack of research. Although we understand the value and benefits associated with hunting, we also acknowledge that more can be done to educate and inform others on this topic.
In order to successfully “Fight Back” and properly educate the public on matters relating to conservation through hunting, we are determined to address the issue through a variety of approaches. This year, our main focus will be “ streamlining communications”. Funds raised as part of this campaign will be used in one of four ways to achieve our goals.
STREAMLINING COMMUNICATIONS
“Considering the influence of large multinational activist groups, our overall objectives will be to educate the wider public and reach out to a wider demographic of people.”
Why are we focusing on communications? Animal rights activist groups and others who are opposed to hunting have a lot of support and have large funds at their disposal – this enables them to operate effectively on a global scale. The result of this is an extremely one-sided conversation. Quite often the facts surrounding wildlife conservation are not presented to the wider audience. This is why we are focusing our efforts to educate others and to reach out to a wide demographic of people. Funds raised as part of this campaign will be essential in achieving these objectives. Spreading the word on wildlife conservation on a global scale and convincing the un-decided will be a costly undertaking, especially when considering the significant influence of large multinational activist groups. Changing the minds of those who have already decided will be even tougher!
HOW WILL THE FUNDS BE USED?
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International communications campaigns
“Involvement with international publications, advertising and marketing initiatives, as well as increasing our presence at events and exhibitions.”
It is vital that we increase our international presence if we wish to broaden our influence when educating others on wildlife conservation. Our approach will be to implement a multi-faceted plan that utilizes a number of different marketing channels. We will be looking to get involved with and published in more scientific journals, in addition to international print and web media. Advertising efforts will be increased on a number of fronts (newspapers, magazines and billboards) as well as a focus on direct and online marketing initiatives. We are also looking to expand our presence at international events and exhibitions; this will not only assist in developing our profile, but will play a further role in creating a network of organizations with similar goals and interests.
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Improve cross-platform social media presence
“Expanding our user base and maintaining an active presence on social media will assist in keeping conservation a relevant topic of discussion and connect us with new audiences.”
Having an active presence on social media is now an essential part of communications for an organization – posting regularly on platforms such YouTube, Facebook, Twitter and Instagram with quality content should be a priority when trying to keep wildlife conservation a relevant topic of discussion. The nature of social media and going “viral” also means that our messages and stories will naturally grow and be shared by our followers even without our involvement. In addition, social media will enable us to interact with our users to find out the type of wildlife conservation coverage that we should focus on. Most importantly, social media would connect us to those that are not yet aware of the benefits of conservation through hunting. Reaching and educating these people should be our priority. They are unlikely find accurate materials on this topic without our direct input.
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Audio-visual content creation
“Increase our output of professionally produced videos and podcasts on current news and events in the world of conservation.”
The CIC has traditionally maintained a focus on printed media and web articles, however we recognize the need to branch out to other forms of media if we are to reach and educate the public. We are looking to increase our output of video content regarding current issues in the world of wildlife conservation; these should be professionally produced and accessible to both specialists and new audiences. This will go hand in hand with our push on social media, particularly on YouTube and Facebook. We will also investigate the viability of creating a new podcast; this would consist of interviews with influential individuals and organizations in the world of conservation. As well as spreading our coverage of wildlife conservation into a new media space, it will allow people to gain an in-depth look at important issues from the perspective of leading experts in this field.
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Data analytics
“Gathering and utilizing existing data will enable us to identify the areas of communications we need to improve upon, and the most effective ways to reach new people.”
Using existing data and by generating a larger following on social media, we will be able to learn more about our existing and prospective members and followers. By gaining more information about those interested in conservation, this can help shape strategic decisions going forward – this can be done by looking at our followers’ interests, the types of communities that they are in, utilizing demographic data, the way they interact with conservation material, etc. This will allow us to identify areas of communication that we need to improve upon, and the most effective ways to reach new people.
Time is running out for those of us that understand the true value of hunting. If you support our cause, then please help us out with a donation – we are grateful for each and every donation. Each of your personal donations will contribute towards improving the understanding and recognition of hunting and wildlife use industries for future generations.
For more information related to Fight Back, or if you have any questions regarding the campaign or the CIC, please contact us at: communications@cic-wildlife.org
Or check out our website: http://cic-wildlife.org/
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